“I just like a little bit of ridiculousness in my life.”

That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening.

And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand.

In addition to talking branding, we dig into:

• How Cassandra generates 40% of her business from agent-to-agent referrals
• Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience
• Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed
• Her proven system for keeping clients up to date throughout every transaction, and much more!

If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss.

Watch it now to let Cassandra’s philosophy guide your success!

I’ve got a quick but powerful message about breaking through and tapping into your full potential on today’s podcast. In just 12 minutes, I’ll share three areas of your life and business that warrant closer examination – and some strategic suggestions to spark your transformation.

I’m talking about the “mechanism of suppression” and how to overcome this built-in tendency to underperform. Even when we know we’re capable of more, human beings tend to stop short of our true potential.

But true outliers know how to conquer their mechanism of suppression.

So press “Play” on this one to learn:

• How stacking small wins builds much-needed momentum for your business and alters how you view feel about yourself, how you act, and how others view you
• Why the people you surround yourself with matter more than you expect – and how to set yourself up for success more frequently
• 5 meetings that bring much-needed structure to your business (number 5 is absolutely crucial)

Ready to stop suppressing your own success? Watch or listen now!

If you’ve ever wondered what successful real estate agents are actually doing on social media to generate business, this episode of the #TomFerryPodcastExperience is for you.

My guest is eight-year real estate veteran Faith Barrett, who closed 126 transactions in 2025 and doesn’t hold anything back when it comes to:

• Her best advice for someone starting new on social – and the three core types of content she recommends
• Her weekly social posting strategy, including how she’s reached the point that local businesses actually DM her asking for collabs
• Where she finds inspiration and how she handles the logistics of it all
• AI’s role in her social media lead gen strategy, and much more!

Faith is living proof that you can achieve everything you want in business, make it fun, and still have a life outside of real estate.

If your social media presence feels inconsistent, uninspired, or disconnected from your business goals, our conversation gives you a practical blueprint to start making it work harder for you.

Watch or listen now and apply Faith’s advice to your growing business.

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Interested in a FREE Coaching Consultation?

Click Here: https://bit.ly/TFfcc

For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!

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Let’s Connect:

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Today’s podcast is dedicated to missed opportunities from all the great ideas you never implemented.

You know the story… you get a new business idea, get excited, scribble it on a “to-do” list somewhere, and then… sink right back into your routine and forget all about it.

Let’s change that. To help, I’m going to show you:

• How to eliminate distractions so you can improve your focus, clearing space for you to achieve more
• 5 key meetings that should be on your calendar every single week
• A sample “top performer” checklist of nine daily activities that the best agents do regularly
• Why getting your goals “up and visual” is way more important than you think
• A simple way to prioritize ideas that helps you maintain focus and avoid overwhelm

This episode is advice I shared toward the end of Success Summit earlier this month, but it’s relevant to anyone who has ever regretted their failure to act on an idea.

Transformational ideas don’t belong on the back burner. It’s time to put them into action.

Watch or listen now.

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Want more from Success Summit? Get OnDemand today: https://store.tomferry.com/products/ondemand-summit-2026/

What separates the best from the rest?

In any profession, you have your elite performers… the top 5%... who seem to naturally differentiate themselves from everyone else.

The question then becomes, “What makes them special?”

I got the answer from Rockstar sports psychologist Gio Valiente, and last week, I shared it with the thousands of agents at my annual Success Summit.

Today’s Tom Ferry Podcast Experience delivers an excerpt from that session, exploring five traits common to those extraordinary individuals. In it, you’ll learn:

• The reason why most people underperform compared to their potential
• Beyond talent and work ethic, why it’s critical to own your unique perspective
• How elite performers turn best practices into habits and repeatable processes
• Why letting go of the “control freak” mentality is crucial to your success, and more!

Here’s the harsh truth – all of us are capable of so much more than we actually achieve. If you’re ready to tap into your full potential, this is a can’t-miss episode!

To catch up on the rest of the Success Summit main stage presentations, go to: https://store.tomferry.com/products/ondemand-summit-2026/

Social Copy

“You are not performing to your full potential.” 🤯

How you interpret that sentence 🤷‍♀️ says a lot about you. If it hurts, it’s probably because it’s true. If it motivates you, it means you’re ready to tap into more of what you’re capable of.

Either way, I’d advise you to listen to today’s podcast episode. It’s an excerpt from last week’s Success Summit where I dive into five common traits of the world’s true 📈 top performers – the elite 5️⃣% who set themselves apart from everyone else..

Whether it’s Michael Jordan or the agent in your market who makes you think, “How do they do that?,” these elite individuals just do things differently.

You can, too. Watch or listen now. 🔗 Link in bio.

It’s likely you’ve never thought as deeply about the sales process as you will in the next 52 minutes – especially if you’re among the 82 percent of people who came into real estate with no formal sales training.

My guest on today’s podcast is not only a powerhouse Baltimore team leader, but also the creator of the Control Selling Method.

Andrew Undem joins me to unpack the 9 “C”s that empower you in every sales scenario and how to incorporate them into your process.

Andrew goes deep on:

• Why sales skills are even more important in the age of AI
• How to embed your “close” early in the sales process – “Even more important than being a good closer is being a good opener.”
• 6 objectives you must achieve before beginning your actual presentation
• When and how to spell out the unique value you bring to a transaction

And so much more!

Your ability to influence people has never mattered more, and the Control Selling Method is the modern sales approach every professional needs right now.

Also… this episode is just the start of a much deeper examination of the Control Selling Method, so watch or listen now to lay the foundation for your future growth.

Should Andrew and I go deeper on this topic? Go to www.ControlSelling.com to get on the wait-list for more.

Every 1000 YouTube subscribers generates between 1 and 3 real estate transactions a year. Here are the YouTube tips for real

estate agents that make that math work in your favor.

READY TO GROW YOUR REAL ESTATE BUSINESS ON YOUTUBE?

Schedule a free call with a Tom Ferry consultant:https://www.tomferry.com/free-coaching-consultation/

THE BREAKDOWN:

73% of consumers are now searching for property on YouTube — and most real estate agents are not showing up. In this

episode, Tom Ferry sits down with YouTube coach Aaron Cuha, author of Crazy Simple YouTube, to break down the exact

YouTube tips for real estate agents that turn subscribers into transactions.

The math is simple. One video a week gets you 5 to 8 thousand subscribers. Three videos a week gets you 25 to 35 thousand.

Five videos a week and you hit 100 thousand in a year. Every thousand subscribers generates one to three real estate

transactions annually.

Aaron covers the complete system — channel setup, Gemini bio writing, TubeBuddy keyword research, naming your channel

around search terms, semantic listening, the 12-minute property tour formula, post-production upload checklist, and advanced

analytics.

Real proof: Patrick OConor — zero to 80K subscribers in five months. Jonathan — first million dollar lead in 10 videos. Leah

Courage — 150 leads from going viral. Aaron himself launched a Cabo channel 10 days before recording and hit 1200

subscribers ranking number one for every target keyword.

He skipped college. He got his real estate license. And he started making phone calls.

Year 1: 6 homes.

Year 2: 30 homes.

Year 3: 75 homes.

Year 5: On pace for 100.

All before the age of 24.

In this episode of Tom Ferry's Outliers series, Anthony unpacks exactly how he did it — the lead sources, the follow up strategy,

the CRM obsession, the farming playbook and the mindset that separates outliers from everyone else.

Here is what you will learn:

- How he started at 18 with no sphere, no experience and no college degree

- The Facebook ads strategy that fuels his business — $25 a day, 1-2% conversion

- Why new construction was the growth accelerator nobody talks about

- The two-text speed to lead system that converts more leads instantly

- How to build a follow up strategy that pays off two years later

- The geographic farming blueprint that gave him 35% market share in one neighborhood

- The biggest mistake he made transitioning from buyer agent to listing agent

- What a high volume day actually looks like — and how he manages task switching

- How AI will handle 92% of what agents do today — and what that means for you

"The next escrow is always in my CRM." — Anthony Anselmo

If you want to know how to sell 100 homes a year without burning out — this episode is your blueprint.