One topic has dominated real estate for the past few weeks: Compass’s private exclusives on one side, and on the other, Open Real Estate, a new shared listing system announced by the next four largest brokerages. Agents are confused, and the stakes are high at a time of historically low transaction counts.

In this episode of the Tom Ferry Podcast Experience, Tom sits down with Jack Miller of T3 Sixty, the industry’s go-to analyst when big change hits, to get past the noise. This isn’t about picking sides. It’s about understanding the tradeoffs so you can make the right call for your business and your clients.

You’ll learn: -Whether Open Real Estate is really just Project Upstream 2.0, and what’s different this time -Where Compass and Open Real Estate actually agree -Why price point may be what this debate is really about -The hidden friction private listings create for buyers, appraisals, and financing -Why a level playing field forces listing agents to compete on skill, not access -How agents are adopting AI, and why it isn’t showing up in the bottom line yet

The bottom line: whatever happens with the big brands, the agent who has the most meaningful conversations with clients still wins.

Want to see what’s coming next for the industry? Pick up the 2027 Swanepoel Trends Report from T3 Sixty. It covers private listings, multi-model brokerages, the 40-year-old first-time homebuyer, AI adoption, and more. Use code TOM for special pre-order pricing. 👉 https://www.t3trends.com

What’s really happening in the Fall 2026 housing market—and what should real estate agents be telling their clients?

In TFPE 345, Tom Ferry and David Childers break down the market headlines, the waiting-for-rates conversation, and how to help buyers and sellers understand what this market means for their plans.

They discuss slower sales activity, homeowner equity, the different circumstances facing cash buyers and mortgage-dependent buyers, and why understanding client motivation matters.

You’ll also hear:

• Why David challenges housing market crash comparisons.
• Questions to ask when buyers or sellers say they want to wait.
• How to explain local inventory, days on market, and pricing.
• Ways to become the “memorable educator” through content and database outreach.

Watch the conversation, then tell us in the comments: What’s the biggest question your clients are asking about the market?

Subscribe for more conversations with Tom Ferry, and share this episode with an agent who could use a clearer perspective.

Watch the episode:

https://youtu.be/czJO-Ocl89I

“I just like a little bit of ridiculousness in my life.”

That’s a direct quote from today’s podcast guest, Cassandra Marks, a highly successful agent from Vancouver, Washington. To understand what she’s referring to, I strongly suggest you watch this episode instead of just listening.

And yeah, Cassandra might be a little ridiculous, but she’s also finely attuned to how to capitalize on her authenticity to build an extremely memorable personal brand.

In addition to talking branding, we dig into:

• How Cassandra generates 40% of her business from agent-to-agent referrals
• Why YouTube is her marketing platform of choice and how she adapted her videos once she realized her primary audience
• Long hours and lost weekends – her initial Open House strategy that helped her gain a footing when she first got licensed
• Her proven system for keeping clients up to date throughout every transaction, and much more!

If you’re still searching for a personal brand that reflects the real you, this is one episode you simply cannot miss.

Watch it now to let Cassandra’s philosophy guide your success!