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  • Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved

    Smarter Marketing Strategies for Therapists with Continuing Education Courses with Lisa Mustard | Podcourses | Burnout | NBCC approved
    2025/12/17

    I'm breaking down what to do when the Facebook group grind stops working. I share real, practical strategies that I've used myself to market my continuing education Podcourses, without burning out or relying solely on social media.

    I talk about:

    • Why Facebook posts lose momentum
    • How to build a simple email marketing funnel that actually works
    • Why partnerships and podcast guesting can open new doors
    • The power of searchable, evergreen content
    • And how to make it ridiculously easy for someone to buy your course

    If you're tired of spinning your wheels, this episode will help you pivot, not panic. Plus, I give you a behind-the-scenes look at how I market my Podcourse bundle, including what didn't work and what finally clicked.

    Links mentioned in this episode:

    Browse all the Podcourses

    Build your first CE course (free)

    Save time with Berries AI: get $50 off your first month with code THERAPYSHOW50

    Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

    Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

    Solution-Focused Therapy Guide
    72 questions + prompts to help adult clients clarify goals and move forward using SFT.

    Check out all my Counselor Resources.

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    14 分
  • How to Plan Your Continuing Education, Certifications & Clinical Goals for 2026 with Lisa Mustard | Private Practice | Professional Development

    How to Plan Your Continuing Education, Certifications & Clinical Goals for 2026 with Lisa Mustard | Private Practice | Professional Development
    2025/12/10

    I'm helping you plan your 2026 growth goals in this episode, whether that's continuing education courses, certifications, clinical skills, or supervision. If you're feeling a little unsure about where to focus next year, this is your chance to reflect, regroup, and set a clear, simple direction for your professional development.

    I'll walk you through how to identify what actually worked in 2025, choose what's worth your time in 2026, and share a few of my favorite tools that save time and reduce overwhelm - including a note-writing AI I'm loving, and a free CE Course Builder I created just for therapists like you.

    In this episode, I cover:

    • How to plan CEUs you'll actually enjoy
    • Choosing certifications that align with your goals
    • Building your skills and setting one focus per quarter
    • Tools to streamline your work and free up space to grow

    Links mentioned in this episode:

    Browse all the Podcourses
    Build your first CE course (free)
    Save time with Berries AI: get $50 off your first month with code THERAPYSHOW50

    Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

    Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

    Solution-Focused Therapy Guide
    72 questions + prompts to help adult clients clarify goals and move forward using SFT.

    Check out all my Counselor Resources.

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    9 分
  • How Therapists Can Create CE Courses: Free CE Course Builder for Mental Health Clinicians with Lisa Mustard | continuing education | Podcourses | therapist entrepreneurship

    How Therapists Can Create CE Courses: Free CE Course Builder for Mental Health Clinicians with Lisa Mustard | continuing education | Podcourses | therapist entrepreneurship
    2025/12/03
    Sponsored by Berries AI: Use code TherapyShow50 for $50 off your first month - CLICK HERE.
    If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

    In this episode of The Therapy Show, I share something I've been working on behind the scenes - a free tool I created just for mental health clinicians: the CE Course Builder, a custom GPT designed to help you create and launch your own continuing education courses. If you've ever thought about teaching but felt overwhelmed by the tech, compliance, or where to even start, this tool walks you through it all - step-by-step.

    I also talk about group discounts available for practice owners (email me to discuss offering my CE Podcourses to your clinicians) and invite you to fill out a short survey to help shape future CE content.

    If you're ready to move beyond the therapy room and share your expertise, this episode is for you.

    Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

    Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

    Solution-Focused Therapy Guide
    72 questions + prompts to help adult clients clarify goals and move forward using SFT.

    Check out all my Counselor Resources.

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    15 分
  • How Therapists Can Use AI Right Now: Tools, Trends & What's Coming with Kym Tolson | marketing | private practice | mental health chatbots

    How Therapists Can Use AI Right Now: Tools, Trends & What's Coming with Kym Tolson | marketing | private practice | mental health chatbots
    2025/11/20
    Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.
    If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

    I'm thrilled to welcome back my good friend and brilliant multi-passionate entrepreneur, Kym Tolson. If you've ever wondered how therapists can use AI to streamline their work, generate new income streams, or simply stop drowning in admin tasks, you're going to love this conversation.

    Kym and I dive deep into her newest creation, The Thera AI Hub, a growing collection of over 35 done-for-you AI tools built specifically for therapists. From custom GPTs, to newsletter-building agents, to niche-finding and scalable-offer creators, Kym shows how therapists can reclaim their time, reduce burnout, and finally move toward the ideas they've been sitting on for years.

    We also explore the evolving role of AI in mental health care including the big news about Cigna using AI as a first-line support tool, and talk candidly about what this means for the future of our field. Kym shares how therapists can stay relevant, adapt intentionally, and develop specialties AI can't replace.

    Plus, she gives us an exciting look at upcoming features inside Berries, the AI-powered therapy note scribe where she serves as Clinical Director. Think smart treatment plans, automatic session summaries, homework suggestions, and even telehealth and EMR capabilities on the horizon.

    If you're curious about leveraging AI to enhance your clinical work, build new offers, or simplify your business systems, this episode is packed with inspiration, practical tips, and plenty of "oh wow" moments.

    I can't wait for you to listen. Kym always brings so much clarity, creativity, and encouragement. I know you'll walk away with at least one idea you're excited to try.

    Links mentioned in the episode:

    Get my CE Course Builder for Mental Health Clinicians for FREE

    Thera AI Hub + Clinical AI Club: https://kymtolson.kartra.com/page/AI-Tools-for-Therapists

    AI Newsletter Opt In/Mastering AI Prompts for Therapists: https://kymtolson.kartra.com/page/Join-AI-Newsletter

    AI Powered Private Practice Giveaway: https://kingsumo.com/g/m88558m/ai-powered-practice-giveaway

    Check out all my Counselor Resources.

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    34 分
  • Turning Podcasts into Continuing Education Courses: Dr. Tobin Richardson's Journey with Save the Therapist | therapist entrepreneurship | affordable CEUs for therapists | professional development

    Turning Podcasts into Continuing Education Courses: Dr. Tobin Richardson's Journey with Save the Therapist | therapist entrepreneurship | affordable CEUs for therapists | professional development
    2025/11/12
    Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.
    If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

    In this episode of The Therapy Show, I'm thrilled to chat with Dr. Tobin Richardson, a fellow continuing education creator and the founder of Save the Therapist. We dive into how Tobin combined his passion for narrative podcasting and his background in counselor education to create a unique, story-driven CE platform for therapists. He shares the behind-the-scenes of launching CE courses that actually engage and inspire, why he believes continuing education needs a serious upgrade, and how he's offering these courses completely free thanks to his creative business model.

    We also get real about the challenges of building something meaningful, how to market CE content without burning out, and what it's like to cover nuanced, sometimes controversial topics with honesty and integrity. If you've ever thought about creating your own CE content or just want to hear how another therapist is innovating in the field, this episode is for you.

    Tune in and get inspired by Tobin's journey and maybe even find your next favorite CE podcast.

    Tobin Richardson, EdD, NCC, is a counselor educator with a decade of experience building and delivering innovative educational resources to therapists in both community mental health and large VC-backed provider organizations. Since launching in early 2025, his NPR-style CE platform Save the Therapist has garnered over 4,000 therapists registrants with over 7,000 course completions.

    And don't forget! If you're ready to spend less time on notes and more time doing what you love, check out heyberries.com. Use code THERAPYSHOW50 for $50 off your first month with Berries.

    Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

    Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

    Solution-Focused Therapy Guide
    72 questions + prompts to help adult clients clarify goals and move forward using SFT.

    Check out all my Counselor Resources.

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    31 分
  • How Podcourses Are Changing Continuing Education for Therapists with Lisa Mustard | Podcourses | therapist entrepreneurship | burnout recovery

    How Podcourses Are Changing Continuing Education for Therapists with Lisa Mustard | Podcourses | therapist entrepreneurship | burnout recovery
    2025/10/16
    Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.
    If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off.

    In this episode, I'm sharing my recent conversation from Between Sessions with Berries, a podcast created for mental health professionals who want to simplify documentation, fight burnout, and reconnect with their purpose.

    Kym Tolson and I dive into my journey from therapist to continuing-education creator, how burnout inspired me to reimagine CE for busy clinicians, and what it takes to blend creativity, courage, and aligned action into your career. We also discuss lessons learned from losing a major podcast sponsor, building confidence through reinvention, and the power of staying curious in the face of change.

    If you've ever felt stuck, uninspired, or ready for something new in your professional life, this conversation will encourage you to take the next step - one aligned action at a time.

    And don't forget! If you're ready to spend less time on notes and more time doing what you love, check out heyberries.com. Use code THERAPYSHOW50 for $50 off your first month with Berries.

    Get my Coping with Political Stress Ebook and Peaceful Politics AI Guide

    Therapist Conversation Framework: Politics in Session A printable PDF with 97 questions to navigate political talk in therapy - without taking sides.

    Solution-Focused Therapy Guide
    72 questions + prompts to help adult clients clarify goals and move forward using SFT.

    Check out all my Counselor Resources.

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    31 分
  • Counseling Men: Understanding and Supporting Men's Mental Health with Dr. Steve Stuhlreyer | Continuing Education | Podcourse | NBCC approved

    Counseling Men: Understanding and Supporting Men's Mental Health with Dr. Steve Stuhlreyer | Continuing Education | Podcourse | NBCC approved
    2025/10/09
    PURCHASE THIS PODCOURSE! If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings. Plus, get your first Podcourse half off. In this Podcourse episode, I sit down with Dr. Steve Stuhlreyer, a licensed professional counselor, professor, and director of the PhD program in Counselor Education at Columbia International University. Dr. Stuhlreyer shares how his clinical work, research, and experience leading men's retreats have shaped his approach to understanding and supporting men's mental health. Together, we explore how therapists can recognize the unique challenges men face such as loneliness, emotional isolation, and the pressure to succeed while also understanding how conflicting cultural messages create cognitive dissonance and emotional distress. Dr. Stuhlreyer offers evidence-based strategies, including attachment-focused and cognitive-behavioral approaches, to help male clients regulate emotions, develop authentic relationships, and align their sense of identity and purpose. Our hope is that you'll walk away with practical strategies you can integrate into your clinical work right away and you can also earn one NBCC continuing education contact hour by completing this Podcourse. 🎧 Listen for free, or earn 1 NBCC-approved continuing education contact hour for just $5. 🫐Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.🫐 Learning Objectives After completing this Podcourse, participants will be able to: Analyze the unique factors that influence men's mental health needs across diverse social and cultural contexts. Identify common presenting issues and behavioral patterns among men in counseling, including loneliness, avoidance, and compulsive sexual behaviors. Apply evidence-based and relationship-focused counseling strategies to help men address cognitive dissonance, emotional dysregulation, and barriers to healthy attachment. About Dr. Steve Stuhlreyer: Dr. Steve Stuhlreyer is a Licensed Professional Counselor, professor, and Director of the PhD in Counselor Education and Supervision program at Columbia International University. He operates a private practice in Cincinnati, Ohio, where he primarily works with men and couples. Dr. Stuhlreyer's work focuses on helping men address loneliness, emotional disconnection, and compulsive behaviors while rediscovering meaning and purpose through authentic relationships and healthy attachment. About Lisa: Lisa Mustard, MPH, EdS, LMFT, has over 15 years of experience as a marriage and family therapist. She has worked in college counseling, addiction recovery, and with military service members and families. Lisa is passionate about helping therapists grow personally and professionally through innovative and accessible continuing education opportunities. Continuing Education Contact Hours: Mustard Consulting, LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7061. Programs that do not qualify for NBCC credit are clearly identified. Mustard Consulting, LLC is solely responsible for all aspects of the programs. Completion Requirements: To obtain your certificate of completion, you must listen entirely to the audio, pass the Podcourse completion quiz, and complete a satisfaction survey. Refund Policy: No refunds are provided for self-study courses. Disclosure Statement for Dr. Steve Stuhlreyer: Financial: Dr. Steve Stuhlreyer receives an honorarium from Mustard Consulting, LLC for this speaking engagement. Disclaimer: The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions. Connect with Lisa: Website Thank you for tuning into The Therapy Show. Subscribe to the podcast on Apple Podcasts, Spotify, or your favorite podcast platform to never miss an episode
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    57 分
  • Clinical Approaches to Challenging Boys: Temperament, Executive Functioning, and Family Systems Work with Dr. Timothy Davis | continuing education | Podcourse | parenting |

    Clinical Approaches to Challenging Boys: Temperament, Executive Functioning, and Family Systems Work with Dr. Timothy Davis | continuing education | Podcourse | parenting |
    2025/09/22
    PURCHASE THIS PODCOURSE! If you are a therapist or counselor looking for continuing education, check out my NBCC Approved $5 Podcourses and other continuing education offerings.Plus, get your first Podcourse half off. In this Podcourse episode, I sit down with Dr. Timothy Davis, a psychologist who has spent his career working with what he calls "challenging boys." He shares how his background, from academic research to volunteer firefighting, inspired a practical framework that helps parents manage meltdowns, build resilience, and strengthen their connection with their child. Together, we explore how therapists can support parents in creating effective Emergency Plans, identifying skill deficits in emotion regulation and executive functioning, and applying family systems principles to improve family dynamics. Our hope is that you'll walk away with fresh strategies you can integrate into your clinical work right away and you can also earn one NBCC continuing education contact hour by completing this Podcourse. 🎧 Listen for free, or earn 1 NBCC-approved continuing education contact hour for just $5. 🫐Sponsored by Berries: Use code TherapyShow50 for $50 off your first month - CLICK HERE.🫐 Learning Objectives: Describe how an Emergency Plan supports parents in remaining calm and nonreactive during meltdowns, tantrums, refusals, and other challenging behaviors, and demonstrate how to guide parents in developing Emergency Plans tailored to their child's specific triggers and behavior patterns.Explain how challenging behaviors are commonly linked to deficits in emotion regulation and executive functioning rather than willfulness or defiance, and assist parents in identifying specific skills their child needs to strengthen to increase resilience and coping capacity.Describe and apply three relational ratios in clinical work with parents.Differentiate among the three tools of discipline - punishments, rewards, and coaching—and analyze how each tool requires different levels of trust and goal alignment. Participants will also be able to guide parents in selecting the most appropriate tool for their unique situation. About Dr. Tim Davis: Dr. J. Timothy Davis is a clinical psychologist with 30 years of experience specializing in child, adolescent, couples, and family therapy. He holds a PhD in psychology from the University of Pennsylvania and completed his postdoctoral training at Harvard Medical School. He has conducted research on male development at Harvard's renowned Study of Adult Development and served on the faculty of Harvard Medical School for twenty-five years. Dr. Davis's work emphasizes understanding the underlying causes of challenging behavior and equipping parents with proactive strategies to remain calm and connected while they teach their son the skills he needs to face life's challenges with resilience. He's the author of Challenging Boys: A Proven Plan for Keeping Your Cool and Helping Your Son Thrive published by Rowman & Littlefield. About Lisa: Lisa Mustard, MPH, EdS, LMFT has worked for a college counseling center, addiction recovery center and has been working with a military branch for the past 14 years. Lisa is a lover of all things fitness and health, a Podcaster and Coach. Continuing Education Contact Hours: Mustard Consulting, LLC has been approved by NBCC as an Approved Continuing Education Provider, ACEP No. 7061. Programs that do not qualify for NBCC credit are clearly identified. Mustard Consulting, LLC is solely responsible for all aspects of the programs. Completion Requirements: To obtain your certificate of completion, you must listen entirely to the audio, pass the Podcourse completion quiz and complete a satisfaction survey. Refund policy: No refunds are provided for self-study courses. Disclosure Statement for Dr. Tim Davis; Financial: Dr. Tim Davis receives an honorarium from Mustard Consulting, LLC for this speaking engagement. The Therapy Show with Lisa Mustard is for informational and entertainment purposes only and should not be considered a substitute for professional advice. Always consult with your own healthcare provider regarding any personal health or medical conditions. Connect with Lisa: Website Thank you for tuning into The Therapy Show. Subscribe to the podcast on Apple Podcasts, Spotify, or your favorite podcast platform to never miss an episode.
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    1 時間 2 分