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  • Episode #47: Trevor Hightower on Why Clarity of Identity Changes Everything

    Episode #47: Trevor Hightower on Why Clarity of Identity Changes Everything
    2025/05/23
    What if your greatest compulsions are the key to unlocking your calling?That question opened one of the most powerful conversations I’ve ever had—a deep dive into identity, leadership, pain, and calling with my friend Trevor Hightower, founder of Hightower. But this isn’t just theory.Trevor flipped the script and walked me through the actual identity discovery process he uses with founders, fund managers, and investors.If you’re a founder, leader, or creative trying to align your life and work with who you actually are (not who you're trying to impress), this is for you.Step 1: Identify the Words That Marked You"When someone speaks the truth about who you are, it doesn’t hit your head. It hits your heart." —Trevor HightowerWe all have words of identity spoken over us at different points. Some healed us. Some wounded us.Here’s your tactical challenge:List 3-5 encouragements that felt true when you heard them.Think back to moments where someone said:* "You’re a leader."* "You bring people together."* "You see what others miss."Now ask:* Who said it?* When did they say it?* Why did it matter?For me, a turning point was when someone called me a diplomatic leader. I’d never heard that before. But it helped me reframe years of tension and challenge into something essential and God-given.🌟 Step 2: Use 3 Tools to Frame Your GiftingYou can’t lead others until you know yourself. Trevor walked me through how elite leaders use personality frameworks to triangulate their identity.Use these three tools (and compare notes):* Five Voices* My Voice Order: Connector → Pioneer → Creative* What’s yours? Identify your top voice and blindspot.* The Enneagram Type 3* Known as "The Achiever"* Key struggle: Mistaking performance for identity* Graham Duncan's Compulsion Exercise* Prompt: "What are you most compulsive about that gives you energy?"“What if your compulsions are the center of your calling?”Once you’ve gone through all three, distill your identity into 3 identity words.Mine?* Intentional Leader* Authentic Connector* Creative Builder🚀 Step 3: Build Your Life Around Clean FuelThere’s a massive difference between dirty fuel (fear, comparison, performance) and clean fuel (clarity, calling, identity).Ask yourself daily:“Am I operating out of my true self or my false self right now?”Trevor’s simple prayer for alignment:* “God, how can I encourage and connect today from who I really am?”Design your business, your calendar, even your relationships to align with those identity words.Do more of what feels like play for you:* For me: whiteboards, vision sessions, facilitating offsites, one-on-one coffee meetings.Make your compulsions the flywheel of your organization.Resources Mentioned* Becoming a King by Morgan Snyder (YouTube Series)* Five Voices by GiANT* The Enneagram Type 3* Trevor Hightower's Newsletter (This is Good)* Masters of Moments Interview* Main Street Summit PresentationIf this helped, forward it to someone who’s wrestling with identity, burnout, or disillusionment in leadership.And hit reply: What 3 words describe your true identity?Until next time,Tim Get full access to Tension at www.timsweetman.com/subscribe
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    1 時間 15 分
  • Episode #46: Peter Greer on Staying Mission True, Leading with Prayer, and Not Losing Your Soul in the Process

    Episode #46: Peter Greer on Staying Mission True, Leading with Prayer, and Not Losing Your Soul in the Process
    2025/03/27

    Peter Greer—CEO of HOPE International and one of the strongest voices in faith-driven leadership—dropped by to talk about what it really takes to lead something meaningful… without wrecking your soul, your marriage, or your mission in the process.

    From microfinance in post-Soviet countries to prayer rooms inside Fortune 100 companies, this one’s loaded.

    If you're a founder, builder, pastor, operator, or just someone who doesn’t want to wake up 20 years from now wondering how the heck you drifted so far from who you were meant to be—this is required listening.

    💥 THE BIG IDEAS

    1. Hope International’s Origin StoryBuilt in the rubble of the Soviet collapse. A pastor in Ukraine said, “Your help isn’t helping.” So they stopped giving handouts—and started empowering local entrepreneurs.

    * Today: 3.2 million entrepreneurs funded

    * $1.8B lent

    * 98% repayment rate

    * Operates in 27 countriesThis is microfinance with eternal ROI.

    2. The Ugly Side of Doing GoodGreer’s seen ministries bulldozed (literally), friends steal while he’s on honeymoon, and dreams vanish overnight.When Zimbabwe’s “Operation Cleanup Trash” hit, it wiped out years of work with a single bulldozer.

    3. Ministry vs. Your SoulPeter was traveling 120 nights a year. Ministry was thriving. His family? Not so much.

    The wake-up call? He wrote a resignation letter to his wife. Told her: if this ever feels off again, he’s done.Now:

    * Travel cap = 75 nights

    * Home at 5pm

    * One-on-one “dadventures” with each kid

    * Practices “wasting time” with prayer cards

    * Reads his own eulogy every January

    4. Mission Drift: The Silent KillerHarvard. YMCA. Princeton. Drifted from their Christ-centered roots.Greer says drift is a creep, not a leap. It’s death by a thousand “good” decisions.

    Drift-proof hacks:

    * Read the founder’s intent annually

    * Vet board members like your legacy depends on it (it does)

    * Bake succession into your DNA

    * Ask your team, spouse, and kids: “How am I doing?”

    5. Leadership Hacks That Actually Stick✅ Cap your travel.✅ Write your resignation letter (and mean it).✅ Write your eulogy—and live backwards from it.✅ Make prayer the operating system, not an add-on.✅ Don’t just scale—slow.

    🛠️ RESOURCES TO STEAL

    * Hope International

    * LEAD with Prayer Cards

    * Mission Drift – Peter Greer & Chris Horst

    * Lead with Prayer – Peter Greer, Ryan Skoog

    * The Spiritual Danger of Doing Good – Peter Greer

    * Sacred Pace – Terry Looper

    Quotes

    “No one drifts toward greater missional fidelity. It’s courage and conviction—or bust.”

    “I was building a thriving ministry while my family wasn’t thriving.”

    “Small steps, compounded by time, lead to massive outcomes—good or bad.”

    WHO THIS EPISODE IS FOR

    * Nonprofit leaders trying to scale without selling out

    * Faith-driven founders torn between mission and momentum

    * Operators who know success can cost your soul

    * Anyone who wants to stay mission true in a world full of drift

    TIM’S TAKE

    Peter Greer isn’t just smart—he’s battle-tested. He’ll make you cry, rethink your priorities, and then hand you tools that actually work.

    Write your eulogy. Ask your spouse how you’re doing. Cap your travel.

    You’ll feel the difference.



    Get full access to Tension at www.timsweetman.com/subscribe
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    51 分
  • Episode #45: Andrew Clark on Venturing Differently, Faith, and Founders

    Episode #45: Andrew Clark on Venturing Differently, Faith, and Founders
    2025/01/11
    Throughout this conversation, Andrew Clark shares:* His personal faith journey* Insights on thriving in the paradoxes of business and ministry* Practical strategies for integrating spiritual convictions with entrepreneurial excellenceIf you’re passionate about faith-driven entrepreneurship, discovering innovative leadership models, or embracing complexity without sacrificing core values, this episode will resonate. Subscribe for more interviews that blend faith, innovation, and real-world business impact.About AndrewAndrew Clark is the Managing Partner at The Jeremiah Fund, bringing a fresh approach to venture capital by combining strategic funding with hands-on discipleship. Prior to The Jeremiah Fund, Andrew produced The Lion’s Den in Birmingham—a Shark Tank–inspired event spotlighting entrepreneurs driven by both profit and purpose.A graduate of Samford University (Classics & Philosophy) with a background in real estate, Andrew focuses on encouraging faithfulness in founders, building healthy teams and cultures that create enduring enterprises. His mission is simple: help leaders navigate the valleys of entrepreneurship, celebrate the peaks, and deliver lasting impact.Key Links & Resources* To Know and Live Substack: candrewclark.substack.com* Wanting: The Power of Mimetic Desire in Everyday Life: Amazon* Mercenaries & Missionaries (John Doerr): Watch on YouTube* Things Hidden: The Life and Legacy of René Girard (Documentary): YouTube* The Lion’s Den DFW: thelionsdendfw.org* Pareto Principle: fs.blog/power-laws* Ho Nam: altos.vc* Ho Nam Venture Lotto: altos.typepad.com* You Are Not a Lottery Ticket (Peter Thiel): YouTube* Bryce Roberts – The Indie Era of Startups: Medium* Mercenaries vs. Missionaries (Article): Knowledge@Wharton* Nick Saban – Trust the Process: YouTube* The Score Takes Care of Itself (Bill Walsh): Amazon* Sources of the Self (Charles Taylor): Amazon* The Lion’s Den Birmingham: thelionsden.us* Thrive Farmers Coffee: thrivefarmers.com* Invest Like the Best: joincolossus.com/series/invest-like-the-best/* John Doerr: YouTube* Founders Podcast: founderspodcast.com* Francis Schaeffer – No Little People: Amazon* George MacDonald – Ordering Your Private Life: Amazon* Level 5 Leadership (Jim Collins): jimcollins.com* Faith Driven Entrepreneur: faithdrivenentrepreneur.org* Mimetic Theory: Wikipedia* René Girard: Internet Encyclopedia of Philosophy* Barnhart Crane and Rigging: barnhartcrane.com* Stewardship vs. Ownership: YouTube* Pete Ochs: GospelPatrons.org* Called to Create: YouTube* Trae Stephens – Faith Collides: faithcollides.com/traestephens_bonus* Trae Stephens Event (Silicon Valley): A Letter a Day Substack* Faith Driven Entrepreneur Podcast: faithdrivenentrepreneur.org/podcast* Paul Graham – How to Do Great Work: paulgraham.comConversation Timestamps* 0:00:00 – Intro: Christians in Business and the Struggle with Excellence * 0:01:00 – Welcome to the Tension Podcast and Its Mission * 0:02:00 – Guest Introduction: Andrew Clark and the Jeremiah Fund * 0:03:00 – What Does 'Venture Differently' Mean? * 0:07:00 – The Importance of Partnerships in Entrepreneurship * 0:09:00 – Why the Name 'Jeremiah Fund'? * 0:11:00 – Contrasting Traditional Venture Capital with 'Venturing Differently' * 0:17:00 – Balancing Investor Mandates with Founder Support * 0:20:00 – Andrew’s Life Story and Perspective on Faith and Work * 0:25:00 – Lion's Den: A Faith-Driven Business Movement * 0:29:00 – Redefining Excellence in Christian Business * 0:31:00 – Faith and Work: Integration or Separation? * 0:34:00 – Ambition, Life’s Work, and Calling * 0:38:00 – Lessons from Historical Figures on Calling and Ambition * 0:43:00 – Driven vs. Called Leadership Models * 0:48:00 – Critiques and Challenges in the Faith-Driven Movement * 0:53:00 – Real-World Examples of Faith-Driven Businesses * 0:57:00 – Key Traits of Successful Founders * 1:02:00 – Best Advice and Life Lessons from Andrew Clark * 1:03:00 – Where to Find Andrew & The Jeremiah FundConnect & Follow* Twitter: @timsweetman* Instagram: @tim.sweetman* YouTube: Tim Sweetman* TimSweetman.comAdditional Resources* Dream Studio Course: dreamstudiocourse.com* Ozlo SleepBuds: ozlosleep.com/timsweetman* Eight Sleep: refer.eight.sl/ayrngsh5Thank you for reading! If this conversation helped you rethink how faith intersects with entrepreneurship, feel free to share, comment, or subscribe for more content like this.Enjoy this conversation with Andrew Clark, and stay tuned for more content that challenges how we think about faith, ambition, and building meaningful enterprises in a complex world. If you found value, feel free to share this post or leave a comment below. Your feedback helps shape future discussions! Get full access to Tension at www.timsweetman.com/subscribe
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    1 時間 4 分
  • Why I Quit.

    Why I Quit.
    2024/11/26

    Wendell Berry wrecked me with this book.



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    5 分
  • Episode #44: The Soul of Starbucks —Howard Schultz on Crisis, Culture, and Comeback

    Episode #44: The Soul of Starbucks —Howard Schultz on Crisis, Culture, and Comeback
    2024/09/09

    Episode Summary

    This episode explores Howard Schultz's book Onward: How Starbucks Fought for Its Life without Losing Its Soul, detailing Starbucks' journey through the 2008 financial crisis and its subsequent transformation. The host analyzes Schultz's leadership philosophy, Starbucks' core values, and the challenges faced during this pivotal time.

    Key Takeaways

    * Schultz's leadership philosophy centers on balancing profit with social conscience

    * Starbucks lost its way in 2007 due to rapid expansion and loss of focus on core operations

    * The importance of maintaining brand authenticity and customer experience during growth

    * Schultz's return as CEO in 2008 to lead the company's transformation

    * The role of employee (partner) engagement in delivering exceptional customer experiences

    * Implementing customer feedback systems like MyStarbucksIdea.com

    * Balancing efficiency with maintaining the "romance" of the Starbucks experience

    * The challenges of closing 600 stores and its impact on communities

    * Applying lean methodologies to improve operations without compromising quality

    Quotes

    * "As a business leader, my quest has never been just about winning or making money. It has also been about building a great, enduring company, which has always meant trying to strike a balance between profit and social conscience." - Howard Schultz

    * "No business can do well for its shareholders without first doing well by all the people its business touches." - Howard Schultz

    * "Success is not sustainable if it's defined by how big you become." - Howard Schultz

    * "Starbucks never set out to be cool. We set out to be relevant." - Howard Schultz

    People Mentioned

    * Howard Schultz (former CEO and Chairman of Starbucks)

    * Jim Donald (former Starbucks CEO)

    * Michael Dell (founder of Dell Technologies)

    * Jim Senegal (co-founder and former CEO of Costco)

    * Steve Jobs (mentioned briefly)

    * Cliff Burrows (Starbucks leader)

    * Daniel Henninger (Deputy Editor of the Wall Street Journal)

    * Bono (U2 frontman, quoted on business ethics)

    Books Mentioned

    * Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz

    Companies/Organizations Mentioned

    * Starbucks

    * Dell

    * Costco

    * McDonald's (as a competitor)

    Concepts and Ideas Discussed

    * Integrative thinking in leadership

    * Brand authenticity and customer loyalty

    * The "Third Place" concept in retail

    * Balancing growth with maintaining company culture

    * Crisis management in large corporations

    * The importance of customer feedback in business transformation

    * Lean methodologies in retail operations

    * Corporate social responsibility

    * The role of company culture in business success

    Starbucks Initiatives Mentioned

    * MyStarbucksIdea.com (customer feedback platform)

    * Starbucks Rewards program

    * Entertainment strategy (selling music and movies in stores)

    * Pike Place Roast (as a product development example)

    * Lean techniques implementation in stores

    Episode Highlights

    * [00:01:00] Introduction to Howard Schultz's book "Onward"

    * [00:05:00] The "beverage of truth" and shutting down all stores for training

    * [00:08:00] Signs of hubris and overextension into entertainment

    * [00:15:00] The importance of emotional connection in Starbucks' value proposition

    * [00:19:00] Implementation of MyStarbucksIdea.com

    * [00:22:00] Balancing business transformation with preserving company culture

    * [00:27:00] The critical role of store managers in Starbucks' success

    * [00:29:00] Decision to close 600 stores and its impact

    * [00:34:00] Howard Schultz's personal approach to competition and customer loyalty

    * [00:36:00] Applying lean methodologies to improve store operations



    Get full access to Tension at www.timsweetman.com/subscribe
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    38 分
  • Episode #43: Viktor Frankl — Man's Search for Meaning

    Episode #43: Viktor Frankl — Man's Search for Meaning
    2024/06/07
    In this episode, Tim Sweetman delves into the profound wisdom and insights from Viktor Frankl's influential book, "Man's Search for Meaning." As a Holocaust survivor and renowned psychiatrist, Frankl's experiences in the concentration camps served as the foundation for his groundbreaking philosophical and therapeutic approach, logotherapy. This episode explores the central themes of Frankl's work, emphasizing the significance of finding meaning in life, even in the face of unimaginable suffering and adversity.Key Takeaways:* The Importance of Tension for Personal Growth and Meaning: Frankl argues that a certain degree of tension is essential for mental health and personal development. He suggests that what humans truly need is not a tensionless state, but rather the striving and struggling for a worthwhile goal or a freely chosen task. This tension between what one has already achieved and what one still ought to accomplish is the driving force behind self-actualization and the discovery of meaning in life.* The Paradox of Happiness: One of the central ideas in Frankl's work is the paradox of happiness. He maintains that directly pursuing happiness can lead to frustration and disappointment. Instead, he suggests that happiness is a byproduct of accepting uncertainty and tension in life, and focusing on finding meaning and purpose. By dedicating oneself to a cause greater than oneself or loving another person, one can experience a profound sense of fulfillment and happiness.* Three Ways to Find Meaning in Life: Frankl identifies three primary ways in which individuals can discover meaning in their lives: * Creating a work or doing a deed: Engaging in creative pursuits or accomplishing tasks that contribute to the world around us. * Experiencing something or encountering someone: Finding meaning through the appreciation of beauty, art, nature, or forming deep connections with others through love and relationships. * The attitude taken towards unavoidable suffering: When faced with unavoidable suffering, individuals have the opportunity to find meaning by choosing their response and maintaining a courageous and dignified attitude in the face of adversity.* The Power of Choice and Human Dignity: A central theme in Frankl's work is the importance of recognizing and exercising our freedom to choose, even in the most dire circumstances. He argues that the ability to choose one's attitude and response to any given situation is what sets humans apart and allows us to maintain our dignity and find meaning, even in the darkest of times. Frankl emphasizes that while we may not always have control over our circumstances, we always have the freedom to choose how we respond to them.* Tragic Optimism: Finding Hope in the Face of Pain, Guilt, and Death Frankl introduces the concept of tragic optimism, which is the ability to remain hopeful and find meaning despite the presence of what he calls the "tragic triad": pain, guilt, and death. He suggests that by embracing tragic optimism, individuals can transcend their suffering and find purpose and significance in their lives, even when confronted with the most challenging and painful experiences.Notable Quotes:* "Everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way." (p. 66)* "Those who have a 'why' to live, can bear with almost any 'how'." (p. 76)* "The salvation of man is through love and in love." (p. 37)* "Suffering ceases to be suffering at the moment it finds a meaning." (p. 113)* "The meaning of life is to be discovered in the world rather than within man or his own psyche." (p. 115)* "Man does not simply exist but always decides what his existence will be, what he will become the next moment. By the same token, every human being has the freedom to change at any instant." (p. 131)* "Life is never made unbearable by circumstances, but only by lack of meaning and purpose." (p. 104)* "In some way, suffering ceases to be suffering at the moment it finds a meaning, such as the meaning of a sacrifice." (p. 113)* "The point is not what we expect from life, but rather what life expects from us." (p. 77)* "Love is the only way to grasp another human being in the innermost core of his personality." (p. 111)Logotherapy and Paradoxical Intention: Frankl's experiences in the concentration camps led him to develop logotherapy, a form of existential analysis that focuses on the search for meaning as the primary motivational force in human life. Logotherapy emphasizes the importance of helping individuals identify and pursue their unique purpose, even in the face of suffering and adversity.One of the key techniques used in logotherapy is paradoxical intention, which involves encouraging individuals to embrace and even exaggerate their fears or anxieties. By doing so, patients can break free from the cycle of anticipatory anxiety and self-fulfilling prophecies. Frankl ...
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    48 分
  • Episode #42: Jodie Hylkema — Embracing the "And"

    Episode #42: Jodie Hylkema — Embracing the "And"
    2024/05/24
    Jodie’s passion is investing in people. She thrives helping clients process and gain perspective, moving them forward toward personal and professional goals.At Leadership Consultancy, Jodie coaches Operators, senior leaders and their teams on setting and achieving goals, building trust, managing conflict, owning roles in the restaurant, and developing and leveraging emotional intelligence. She conducts Operator consultations, helping them identify areas of focus and creating individual and team focused development plans. She is also a contributing writer for The Operator Pathway, Leadership Consultancy’s guidebook for Operators developing deliverables for their business framework, talent cycle, and systems and processes in the restaurant. Using one of her main strengths of developer, she cultivates growth in individuals and teams as they become the best they can be.Jodie holds a bachelor’s degree in counseling from Moody Bible Institute. She spent four years as a senior leader at Chick-fil-A™ Citrus Plaza in Redlands, CA. As an executive leader specialist, she supervised all aspects of the talent cycle, including recruiting, hiring, labor allocations and scheduling, disciplinary conversations, and leadership development. She also managed receipts, accounts receivable, accounts payable, and incremental profit opportunity in a restaurant grossing 10 million in sales and experiencing consistent 18%+ growth year-over-year. Jodie's clients use CliftonStrengths®, the Enneagram, The Leadership Challenge®, EQi® 2.0 and other models to discover deeper insights and opportunities for growth.Connect with Jodie Hylkema: LinkedIn | Leadership Consultancy Selected Links From The Episode* Mitch Rales: Are You Investing Podcast* Steve Harvey: You Gotta Jump To Be SuccessfulRecommended Books:* Turning the Flywheel: A Monograph to Accompany Good to Great by Jim Collins* The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes and Barry Z. Posner * Chasing Failure: How Falling Short Sets You Up for Success by Ryan Leak* The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin* Leveling Up: 12 Questions to Elevate Your Personal and Professional Development by Ryan Leak* Emotional Intelligence 2.0 by Travis Bradberry* No One Understands You and What to Do About It by Heidi Grant Halvorson* Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown* David Gibson Book CollectionQuotes From The Interview* “Get comfortable with being uncomfortable because truly that is where the beauty of growth takes place. That is where we start to grow when we’re willing to say you know what this is a really really hard for me to say this person is probably not going to be happy with me when I hold them accountable but I think what a disservice we do to someone else to not address it and not give them the opportunity for their own growth.” - Jodie Hylkema* “The best leaders chase failures meaning they chase opportunities to learn.” - Jodie HylkemaPeople Mentioned* Jim Collins* Mitch Rales* Kobe BryantShow Notes* [00:00:00] Introduction to Jodie Hylkema* [00:03:50] Going from Chick-fil-A to coaching* [00:07:55] What sets Chick-fil-A apart from other brands and makes them successful* [00:10:12] Why aren’t other brands adopting Chick-fil-A’s vision* [00:13:14] Lessons leaders could apply and emphasis on core values* [00:19:27] Hardest part of leadership is clarity* [00:22:39] Getting comfortable with being uncomfortable* [00:27:00] Craving tension and leaning into the difficulty* [00:34:07] Embracing the “and” as leaders* [00:40:30] Examples of tension and ambition* [00:45:00] The challenge of making small changes and the output leads to success* [00:46:44] How the best leaders react to failure* [00:52:00] Failing and failing forward* [00:54:45] Finding balance between comfort and tension* [00:58:00] Helpful resources Get full access to Tension at www.timsweetman.com/subscribe
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    1 時間 3 分
  • Episode #41: Truett Cathy — Chick-fil-A Founder's Essential Lessons from "It's Easier to Succeed Than Fail"

    Episode #41: Truett Cathy — Chick-fil-A Founder's Essential Lessons from "It's Easier to Succeed Than Fail"
    2024/05/18
    I read It’s Easier to Succeed Than to Fail to share the essential lessons from the founder of Chick-fil-A. S. Truett Cathy was founder and chairman of Chick-fil-A, Inc. Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta’s Greenbriar Shopping Center. Lessons from It’s Easier to Succeed Than Fail: * Things don't happen by chance, they happen by choice. Associate with winners and those with great attitudes. "Associate yourselves only with those people you can be proud of, whether they work for you or you work for them." "A less qualified individual with a good attitude would be more welcomed at my company than a highly talented individual with a bad attitude."* Generosity and care for others, even amidst business challenges, is essential. Truett was deeply moved and inspired by Gene, a blind and deaf boy he helped on a flight, saying "If I ever felt, or feel sorry for myself, I turn my thoughts to that courageous boy." "As we blessed others, we ourselves were blessed in fulfillment of Proverbs 11:25 'He who waters will also be watered himself.'"* Every problem has a solution if you persevere and get creative. When faced with shortages of building supplies after WWII, Truett said "I couldn't wait for five or six months. Ben and I had to get that building up so we could start earning a living." He drove to small towns to buy nails and scavenged wood from torn down buildings, doing whatever it took to finish construction.* Consistency is the most important aspect of business, especially in food service. "The friendliness of the staff, the expression on your face, paying attention to their special requests - all these are extremely important. People don't always go out to eat because they're hungry. They may be simply looking for fellowship or a pleasant experience."* Crisis is an opportunity in disguise. Get away from problems to find solutions. Faced with the company's first sales decrease in 1982, the executive team went on a retreat to refocus on their purpose. "As I've learned so often in life, people need to get away from a problem in order to solve it. Sitting in the midst of the trouble only makes people more conscious of the negative forces."* Craft a meaningful corporate purpose that honors God and influences others. Profit and purpose can coexist. The team developed this purpose statement: "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A." "We wanted to be faithful to our statements, but we also were in business to make a profit. I knew the two could work together."* Stay closed on Sundays out of spiritual principle, even if it seems illogical from a business perspective. "It was just a principle that I stand very firmly on for my business... We find closing on Sunday attracts those people who give attention to spiritual growth and are family oriented."* Embrace the power of integrative thinking - face tensions and find creative resolutions that contain elements of each side. Chick-fil-A could have expanded more rapidly through franchising or going public, but Truett decided to grow slowly, stay private, and focus on people over profits. This allowed them to be extremely generous in unconventional ways.* Success takes time and persistence, like the Chinese bamboo tree that shows no growth for 4 years then shoots up 90 feet in 6 weeks. "Life is much akin to the growing process of the Chinese bamboo tree. It is often discouraging. We seemingly do the right thing, and nothing happens. But for those who do things right and are not discouraged and are persistent, things will begin to happen. Finally, we begin to receive the rewards."* It truly is easier to succeed than to fail if you do things right. "May I assure you, who are kind enough to read this book, that it is indeed easier to succeed than to fail. That it takes time to succeed and time to fail, but more time to fail than to succeed."Truett Cathy's remarkable life and leadership demonstrate the power of uncompromising commitment to faith, generosity, relationships, and a higher purpose beyond profits. His legacy inspires us to lead organizations that honor God and serve people with consistency and care.Books: * It's Easier to Succeed Than to Fail (1989) * Eat Mor Chikin: Inspire More People (2002) * It's Better to Build Boys Than Mend Men (2004) * How Did You Do It, Truett?: A Recipe for Success (2007) * Wealth, Is It Worth It? (2011) * The Generosity Factor: Discover the Joy of Giving Your Time, Talent, and Treasure (2002)Timestamps: * 0:00 Introduction* 7:24 Things don't happen by chance, they happen by choice* 12:00 Generosity and care for others is essential* 31:00 ...
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    58 分