Today we're going to go through the marketing avenue of acquiring leads by just straight up buying them. As we talked about in the last episode and every episode leading up to this, everything works if it's right for you, and if you're a good closer, and you are an ethical person, we want to make sure you know how to do these things.
What about warm markets and referrals?
Those can certainly work, but in some ways, Charlie feels like relying on referrals isn’t even marketing in some industries. Some businesses, when the open, they just talk about it, maybe have a “Grand Opening.” They tell their friends, family, and network. It’s just natural to tell people what you’re doing.
Buying Leads and Traffic
There are services, or marketers, who specialize in providing you ideal leads. And maybe this is where you shine, and that’s great, because there are folks who are better at setting appointments. And then there are those who would prefer to take those appointments and close the deals. It’s tough to do all of those yourself, so if you can spend up front for the leads through a service or ads, maybe split the commissions with your appointment setter, you’ll end up closing more deals and making more money in the long run.
Cutting Your Teeth
We do joint cases of people to help them train. I'll give them leads, they'll book on my calendar. Maybe they’re just cutting their teeth. They're just booking appointments and helping the customer, taking care of the perception management, helping the customer go through the process, and they do split cases with us. They still do well. We pay for the marketing, we get them booked on our calendar, but we aren't chasing. And it helps new agents kind of cut their teeth, see what we do. And they could even be nurturing “leftovers” from seminars. People that attended and didn't turn into an immediate appointment. They still need to be checked.
What works for you? Just know that all of these methods we are covering in this series work. Listen to this episode and learn more about marketing, try to pick the style that fits you the best, and put it to work in your business!
About Charlie Jewett
Charlie Jewett is an author, speaker, recruiter, trainer, consumer advocate and investment advisor from San Diego, CA. As the “Financial Services Whistleblower” Charlie has been trying to change the way that industry professionals and consumers think about retirement since 2005. With considerable years of experience and an array of professional certifications, Charlie focuses on stock market alternatives combined with tax-free retirement income and provides educational materials that help people to create their ideal retirement plan. He is the host of two podcasts, Renovating Retirement and Target Practice for Advisors, as well as the author of “Renovating Retirement” and “Two Ways to Be Debt Free”, both available on Amazon Kindle.
About Bobby Alford
Bobby Alford has walked an unconventional path to becoming the CEO of Renovating Retirement. He spent 10 years in the US Submarine force, both as an officer and enlisted person, earning a degree in nuclear engineering along the way. Bobby then joined corporate America and worked for a Fortune 50 company in operations, finance, and sales management roles. After getting his MBA, he began working with military veterans to improve their retirement options. At that point he found Charlie Jewett and learned how to truly impact a person's financial life using the MERIT model of planning. Bobby joined Charlie and now uses his skills to grow their company toward achieving the goal of creating $1 billion dollars of annual tax-Free money for their clients.
Website: https://targetpracticepodcast.com
2022/05/3121 分