Internet users spend an average of 6 hours and 42 minutes online every day.
As of 2019, nearly two-thirds of small businesses have websites. An additional 29% of small businesses planned on creating websites in 2020.
87% of shoppers do online research before patronizing a business and 97% of consumers find local businesses and services through an online search.
Within 24 hours, 88% of consumers who search for a business online patronize that business.
As a result of the COVID-19 pandemic, overall e-commerce sales in the U.S. increased by 18%, to $710 billion.
During the 2020 holiday shopping season, online sales for small businesses increased by 110%.
Essentially, consumers spend tons of time online, and much of their activity revolves around researching companies where they can spend their money. If you don’t have a website, your competitors do, which means that they are the ones your potential customers will find and support.
While creating a Facebook business page or Etsy store for your company may seem like a quick, low-cost solution to creating an online presence, these platforms don’t give you much control over your content and design, and are limited in their ability to reach an audience.
A website specifically designed for your small business, with its own domain name and email address, will help establish your credibility and raise your brand profile. While there are costs associated with building and hosting a small business website, the return on investment of a well-designed, informative website can be substantial.
Moving your small business from the brick-and-mortar space to the virtual realm may seem intimidating, but in reality, creating a website has never been easier. Our step-by-step guide will walk you through all the key points of creating the perfect website for your small business.