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The Successful Bookkeeper Podcast

The Successful Bookkeeper Podcast

著者： Michael Palmer
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The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.Copyright © The Successful Bookkeeper マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • EP553: Craig Taylor - You Are A Prime Target: Why Bookkeepers Must Understand Modern Cyber Threats

    EP553: Craig Taylor - You Are A Prime Target: Why Bookkeepers Must Understand Modern Cyber Threats
    2026/10/13
    See what the team at The Successful Bookkeeper has on right now →Bookkeepers sit right next to the money, and that makes them a favorite target for financially motivated hackers. In part one of this two-part conversation, Cyberhoot founder and CEO Craig Taylor explains how AI has changed the threats landing in your inbox, your texts and your phone calls. He also gives you a short list of habits that shut most of those attacks down. Craig started in cybersecurity 30 years ago with a psychology degree, and his focus is on behavior change rather than fear and shame.Chapters[00:00] Why bookkeepers are targets[02:00] Craig's path from psychology to cybersecurity[08:00] How AI changed phishing attacks[11:00] Smishing, quishing and vishing explained[15:00] Safe words and callback verification[19:00] A listener's phishing story[22:00] Are QR codes safe to scan?[24:00] Password managers and passkeys[29:00] Next-of-kin recovery and staff transitionsWhy bookkeepers are a prime targetCraig is blunt about it: "Bookkeeping is the purse strings of the companies you're supporting." If you pay bills, wire funds or manage the financials of multiple companies, you are, in his words, "not just a little one, you're a prime target." Five years ago the attack was a clumsy gift card request with bad grammar. Today it can come from a breached inbox, with perfect spelling, the right branding, and urgency, authority and secrecy built in to rush you past your instincts.Phishing, smishing, quishing and vishingCraig walks through the whole family of scams: phishing (email), smishing (SMS text), quishing (QR code phishing) and vishing (voice). Fake toll violation texts and stickers pasted over parking meter QR codes are everyday examples. Voice is the scariest, because AI can clone a voice from two or three seconds of audio, and a call that sounds like someone you know carries built-in trust. As Craig puts it, the common thread is "getting you to react and do something financially without proper validation."Verify before you actThe fix is the same whatever the delivery method: verify the identity of the requester. Craig's two best tips for bookkeepers:Set a safe word with every client. Never publish it in email or any electronic format. If an urgent wire request comes in by phone and the caller can't give the safe word, "click, they hang up" and move on to an easier target.Call back on a number you already trust. Use the one saved in your phone, not the one in the email, because attackers will swap in a number they answer themselves.Michael adds his own version of this: when someone calls claiming to be the bank or the government, look up the general number yourself and call in.QR codes and a real-world phishing storyMichael shares a listener's story. After an office break-in, she tightened up her security, then got caught by a very good phishing email over a busy weekend and entered her password. Craig says scanning a QR code on your phone is relatively benign unless something is attacking the phone itself, but you should know where the code came from. A menu at a busy restaurant is fine, while a code on a telephone pole is not. If the next screen asks for a credit card when you only wanted an event date, stop.Make this the week you adopt a password managerIf you do one thing after this episode, Craig says, make it a password manager: "It allows you to create unique passwords everywhere you go." A manager only fills in credentials on the real site, so it protects you from phishing pages, and it saves you from changing 100 passwords after one breach. Craig also recommends passkeys, which can't be stolen and reused, and says to protect the manager itself with multi-factor authentication. Both he and Michael use 1Password. Set up the next-of-kin recovery feature so a trusted person can regain access after a delay. It also helps when staff change jobs: the next person can pick up the client accounts the last one managed.Links mentionedCyberhoot1PasswordThe Successful Bookkeeper: thesuccessfulbookkeeper.com (resources and links)Part 2 of this conversation: business-side cybersecurity and preparing your teamAbout the guestCraig Taylor is the founder and CEO of Cyberhoot, a company that makes cybersecurity simpler, more practical and easier to manage for small and mid-sized businesses. He began his career in cybersecurity roughly 30 years ago after studying psychology in Guelph, Ontario, and worked at several Fortune 500 companies, including a large bank, Computer Sciences Corporation and Vistaprint. Twelve years ago he founded Cyberhoot to teach cyber literacy in a way people enjoy, using positive reinforcement rather than punishment and shame.About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast — almost 600 episodes and counting — and founder of The Successful Bookkeeper Global. He's spent over 15 years in the bookkeeping industry, working one-on-one with thousands of bookkeepers across the ...
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    32 分
  • EP552: David Priemer - Sell the human, not the data: Why clients still need you in an AI world

    EP552: David Priemer - Sell the human, not the data: Why clients still need you in an AI world
    2026/10/06
    See what the team at The Successful Bookkeeper has on right now → If you've ever worried that AI will make bookkeepers obsolete, this episode is the antidote. David Priemer, founder of Cerebral Selling and a scientist-turned-sales expert, makes a compelling case that the human experience of working with a trusted professional is the product — and no app can replicate it. Michael Palmer and David dig into how bookkeepers can identify what clients truly value, tell better stories, and attract new business without feeling like a salesperson. Chapters [00:00] Guest intro and origin story[03:42] From research scientist to sales expert[08:00] Why meteorologists still matter[12:00] The forecast is not the product[16:00] What clients actually buy from you[21:00] The one-thing question[26:00] Using one client story effectively[32:00] Selling if you hate selling[37:00] Building a belief-led message[43:00] Resources and book recommendations The Meteorologist Lesson: The Forecast Isn't the Product David opens with a striking analogy: anyone can check a weather app, yet millions still watch meteorologists on TV. Why? Context, trust, and the reassurance of another human being. "When you hire a bookkeeper, you're not hiring a machine to run the books for you and give you the answer," David explains. "You're paying another human being to care about your business, to help you grow, and bring all of their experience and expertise to help you avoid some of the pitfalls." The data — like the forecast — is just the starting point. The experience of working with a professional is what clients are actually buying. Ask the One Thing Question Most bookkeepers sell the technical side of what they do. But when clients are asked why they love their service providers, they rarely mention technical skill. They talk about responsiveness, feeling heard, and getting proactive advice. David's fix is refreshingly simple: ask one question. "What's one thing you find most valuable about our meetings?" Framing it around a process rather than yourself removes the awkwardness and focuses the client's mind. The answers you collect — even from just one or two clients — are legitimate and powerful material for marketing and prospecting conversations. You Don't Need Statistical Significance One of David's most freeing pieces of advice: you don't need 100 data points to craft a point of view or share a client story. "Don't worry about having statistically significant feedback," he says. "A couple of data points that allow you to go out to the world and say, here's some of the things I've heard my clients say about why they value working with me — that is very powerful." For bookkeepers who are wired to get things exactly right, this is a meaningful permission slip to tell real stories and share real observations without waiting for a perfect sample size. Lead With What You Believe For bookkeepers who hate the idea of selling, David offers a way in that doesn't feel like a pitch: lead with what you believe. Inspired by how Phil Knight talked about running — not shoes — and how Steve Jobs described changing the world before mentioning a product, David encourages bookkeepers to articulate the problem they see in the world and why it matters. "Beliefs are very powerful and intoxicating," he says. The one trap to avoid: sounding like everyone else. A belief statement needs an edge — a named problem or a clear "enemy" — to cut through the noise and stick in a prospective client's mind. Three Ways to Sell If You Hate Selling David distills his approach into three practical moves any bookkeeper can take: lead with what you believe, tell more client stories, and create content that does the selling for you. That last point has an unexpected bonus — roughly a third of the new clients who find David now come through AI-powered searches, simply because he has published enough content that reflects his distinct point of view. A digital footprint built on real beliefs and real client experiences doesn't just attract people; it also sharpens your own thinking. "The act of writing and crystallizing your point of view is very powerful for you," David notes — not just your audience. Links Mentioned Cerebral Selling website — free blogs, resources, and information on David's books and trainingSell the Way You Buy by David Priemer — available on Amazon, Audible, and KindleTo Sell Is Human by Daniel Pink — referenced during the discussion on sales perceptionShoe Dog by Phil Knight — referenced on leading with beliefDavid Priemer on LinkedIn — subscribe to his LinkedIn newsletter About the Guest David Priemer is the founder and Chief Sales Scientist at Cerebral Selling. A former research scientist who fell into sales during the dot-com boom, David went on to lead sales teams at four high-growth tech companies — including five years at Salesforce running small business sales for the Eastern US. For the past nine years he has run ...
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    43 分
  • EP551: Debra Kilsheimer - Beyond The Numbers: Why AI Makes Your Expertise More Valuable

    EP551: Debra Kilsheimer - Beyond The Numbers: Why AI Makes Your Expertise More Valuable
    2026/09/29
    See what the team at The Successful Bookkeeper has on right now →Debra Kilsheimer has been in the accounting profession for 45 years, and she has never been more excited about its future. In this episode, she and Michael Palmer dig into what AI actually means for bookkeepers right now — not as a threat, but as a tool that clears away the task work and makes room for the conversations clients have always needed. If you have been wondering how to position your firm in an AI world, this episode is a practical place to start.Chapters[00:00] Opening Hook on AI and Jobs[01:18] Welcome and Guest Introductions[03:30] Blazer Accounting: An AI-Native Firm[08:00] Pivoting From Task Work to Advisory[13:00] The Doctor Analogy and Client Conversations[18:00] Winning Clients With Sample Reports[23:00] Real Workflow Wins With AI Tools[28:00] Human Connection AI Cannot Replace[32:00] How to Start Small With AI[35:00] Closing Thoughts and ResourcesThe Shift From Task Work to ExpertiseDebra's core message is simple: if you are only selling data entry and reconciliations, AI can replicate that. But if you are selling interpretation, insight, and relationship, no machine touches you. "If all you're selling is getting the numbers on a piece of paper, Chat will take your job," she says. The opportunity for bookkeepers is to move confidently into the role they have always wanted — explaining what the numbers mean and helping clients build the business and life they are after.Building an AI-Native FirmDebra and her colleague Donna Reed launched Blazer Accounting (getblazer.ai) specifically to test what an AI-first practice looks like in the real world. Their premise: bookkeeping should be free, because the machines now handle the transactional work. What that frees up is time for advisory — the higher-value conversations clients genuinely want to pay for. She also described concrete workflow wins, from having Claude automatically process PDF sales reports into a standardized template, to using AI to track tip payments from a hair salon's texted receipts before weekly payroll runs.Winning New Clients With Sample Advisory ReportsOne of the most actionable ideas in this episode is Debra's approach to prospect meetings. Before sitting down with a potential restaurant client, she uses AI to generate a sample monthly advisory report — using anonymized data from an existing client in the same industry — so the prospect can see exactly what working with her looks like. "They literally will sign on the spot," she says. "We're getting clients at like twice the pay that we were getting before. Because they've never had this. Never." It reframes the conversation away from transaction counts and toward outcomes.The Human Element AI Cannot ReplaceDebra is enthusiastic about AI, but she is equally clear about what it cannot do. It has no soul, no personal connection, and no real understanding of what a client wants out of their life. She draws the analogy of WebMD versus a doctor: a symptom checker might give you the right answer, but you still want a human to look you in the eye, ask the right questions, and catch what the algorithm missed. "You give your clients a connection that AI cannot give them," she says. "AI is just data — it's not the personal connection that only you can give."How to Get Started Without Getting OverwhelmedFor bookkeepers who are not yet using AI tools, Debra's advice is to start small and stay curious. Pick one task — a bank rec that won't foot, a client report you want to draft — and try it. She recommends using Claude for number-heavy work and ChatGPT for writing and communication tasks. Most importantly, she says, don't compare your progress to anyone else's. "You are in your journey with this where you are. And where you are is great."Links MentionedBlazer Accounting — getblazer.aiBookkeepers on Fire (YouTube channel with Donna Reed) — live every Tuesday at 3 p.m.Behind the Scenes Financials — Debra's traditional accounting firmDeb Liberate — Debra's speaking and consulting brandWomen Who Count conference — upcoming keynoteReframe stage, Miami — upcoming speaking appearanceThe Woodard Report and OnPay — publications Debra writes forPureBookkeeping.com — episode sponsorAbout the GuestDebra Kilsheimer is an accounting professional, speaker, and founder of Deb Liberate, where she helps accountants and bookkeepers price their services, communicate their value, and lead with confidence. She is co-owner of Behind the Scenes Financials alongside her husband Hal, and co-founded Blazer Accounting, an AI-native firm, with Donna Reed. She also co-hosts the Bookkeepers on Fire YouTube channel and writes regularly for The Woodard Report and OnPay. Debra is based in Port Orange, Florida, and can be found on LinkedIn.About the hostMichael PalmerMichael Palmer is the host of The Successful Bookkeeper podcast — almost 600 episodes and counting — and founder of The Successful Bookkeeper ...
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    40 分
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