“Just having the courage to allow some of your real story to come through publicly is your differentiator. It builds trust, opens doors to sales conversations, and draws future customers to you.”
–Jess Jensen

Jess Jensen, co-founder of Co-pilot Communications, is back for the second part of this powerful conversation. In part one, she revealed why your personal story is the ultimate marketing tool. Now, she’s sharing how to put it into practice with a clear, step-by-step framework for building a digital presence that feels authentic, consistent, and achievable.

From breaking through inconsistency, to leveraging AI for content ideas, to showing just the right kind of imperfection—Jess shares practical strategies small business owners can use to show up online and grow their influence.

In this interview, you'll learn…

• How to overcome the biggest barrier to showing up online: inconsistency

• Why the right kind of imperfection can make you more trustworthy than polished content

• How AI can accelerate your content creation while still keeping your voice authentic

To learn more about Jess, click here.

Connect with her on LinkedIn.

Bonus for listeners: Jess is offering a free 25-minute LinkedIn audit during October. Visit copilotcommunications.com and mention you’re a listener of The Successful Bookkeeper to claim your session before spots run out.

Time Stamps

00:00 – Why courage & vulnerability build trust
01:25 – Simple ways to dip your toe into posting
02:20 – Why responding matters more than likes
04:04 – The real barrier: inconsistency
06:17 – How AI can help with idea generation
09:06 – Treating AI like a junior employee you train
12:08 – The psychology of showing up online
14:38 – Imperfection as a powerful differentiator
18:16 – Why collaborators & “yes/no” people matter
18:58 – Where to find Jess online & claim your free LinkedIn audit

This episode is brought to you by our friends at Dext!

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"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in.”
-Jess Jensen

Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today’s crowded market.

In this interview, you'll learn…

• Why personal voices connect more than brand voices
• How storytelling humanizes small businesses
• Ways to overcome fear & self-doubt
  

To learn more about Jess, click here.

Connect with her on LinkedIn.

Time Stamp

00:00 – Why people connect with personal stories
01:23 – Journey from global brands to co-founding Co-pilot Communications
03:16 – Helping executives build digital platforms
04:31 – Humanizing brands through leadership voices
06:47 – Applying storytelling to small businesses
09:52 – Overcoming fear & finding your voice
13:45 – Differentiation: “Differences sell, similarities don’t”
16:08 – Step 1: Define your “audience of one”
20:28 – Step 2: Clarify what you want to stand for
24:38 – Step 3: Practice creating content & iterate
25:41 – Step 4: Build relationships in the comments
26:46 – Preview of part two: Jess’s full four-step playbook

This episode is brought to you by our friends at Dext!

Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place.

Join thousands of bookkeepers and accountants who’ve already made the switch.

If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you!

Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

“A woman came up to me and said, ‘You know, you really get me.’ And I thought that's really the mantra I want to kind of go with. I want people to understand that I get what they're saying. I can't be them, but I can translate the pain and the successes that they're having.”
-Jennifer Kahnweiler

Introverted leaders bring unique strengths to the workplace, but they’re often overlooked. In this episode, Jennifer Kahnweiler, an expert on introverted leadership, shares how introverts can thrive, influence, and lead with confidence.

In this interview, you’ll learn:

• How the Four Ps help introverts succeed in leadership
• Practical ways introverts can influence without being loud
• How listening can become a powerful sales advantage

To learn more about Jennifer, click here.

Connect with her on LinkedIn.

Time Stamp

00:00 - Introduction to Introverted Leadership
01:57 - The Journey to Understanding Introversion
05:31 - The Evolution of Introverted Leadership
11:21 - Creating Introvert-Friendly Workplaces
14:48 - The Impact of COVID on Introverts
19:42 - Navigating the Changing Workplace
21:01 - Empowering Introverts in the Workplace
22:54 - Embracing Introversion in Leadership
24:27 - The Evolution of the Introverted Leader
26:20 - The Four P's of Introverted Leadership
32:24 - Listening as a Key Skill for Introverts
38:08 - Recognizing & Valuing Personal Accomplishments

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