In this insightful episode of Street Level Marketing, host Mark Lamplaugh sits down with Scott Shuford, founder and president of FrontGate Media, for a practical conversation about reaching the right audience, building trust, and creating marketing campaigns that inspire meaningful action.

Drawing from more than 25 years of experience and over 7,500 campaigns, Scott explains why brands often waste valuable resources by trying to speak to everyone instead of understanding the specific people most likely to believe, engage, purchase, share, and return.

• (00:00:25) - Street Level Marketing: The Biggest Mistake in Marketing
• (00:01:12) - Marketing for Faith and Family
• (00:03:11) - What Makes the Audience So Valuable?
• (00:04:10) - How do you move a client from broad marketing assumptions into real audience
• (00:07:27) - Signs That Advertising Is Connecting With People
• (00:09:05) - What kind of audience data matters most when building a campaign for a
• (00:12:27) - Street Level Marketing: Authenticity in Marketing
• (00:13:41) - Brand Authenticity
• (00:18:18) - How do you help clients speak to audience values without sounding forced or
• (00:19:37) - What role does consistency play in building long term credibility?
• (00:21:38) - How should marketers measure trust when the outcome is not always immediate?
• (00:23:19) - How Important Is Third-Party Validation in the Digital Age?
• (00:25:27) - Campaign Execution
• (00:28:48) - How To Build a Marketing Campaign With a Budget
• (00:31:12) - The Trigger That Motivates People to Action
• (00:32:11) - What Role do the Partners Play in Campaign Development?
• (00:33:48) - What should Business Owners Track to Know Whether a Campaign is Working?
• (00:39:32) - Top Marketing Executives
• (00:40:21) - What Has Changed Most in Marketing? The Digital Age
• (00:42:57) - What Marketing Trends Do Business Owners Need to Focus On?
• (00:45:34) - How Should Brands Think About AI and the Human Connection?
• (00:47:11) - What should business owners stop chasing in their marketing?
• (00:49:49) - Marketing for Christians and Families

In this episode of Street Level Marketing, host Mark Lamphear Jr. sits down with digital marketing veteran Michael Stellwag, MBA, to break down how businesses can use AI, local SEO, Google reviews, and social media to build trust and drive revenue in 2026. Learn proven strategies used by global brands like Qatar Airways and Singapore Airlines, including review velocity, Google Business Profile optimization, AI-assisted customer engagement, and reputation management systems that convert visibility into sales. Discover why trust is the real competitive advantage in AI-driven search, how AI impacts local business rankings, and the weekly marketing framework businesses can use to improve conversions, customer loyalty, and online authority. Perfect for entrepreneurs, dealerships, agencies, and local businesses looking to dominate Google Maps, AI search, and customer experience

Discover how AI is transforming marketing for small and mid-size businesses in this episode of Street Level Marketing. Host Mark Lamp Blue Jr. sits down with Troy Cunningham Jackson, CEO of Sugar and Leather AI, to break down real-world strategies using AI-driven systems like Aries AI.

Learn how to streamline your marketing stack, improve SEO, GEO, and AEO performance, and create consistent, human-sounding content that drives engagement and growth. This episode explores the biggest mistakes businesses make with AI, how to build a strong brand narrative, and why consistency and data integration are key to scaling efficiently.

In this episode of Street Level Marketing, we break down one of the biggest barriers in AI adoption: setup friction. While AI agents promise powerful automation for lead generation, outreach, and business workflows, most people never get past the complexity of getting started.

Discover how simplifying deployment can unlock real results—faster. Learn how businesses are using AI agents to automate tasks like collecting leads, managing emails, and streamlining marketing systems without heavy technical knowledge.

Cut through the noise with Street Level Marketing. Dr. Alan Beau shares practical AI tips, data basics, cybersecurity must-dos, and how blockchain builds trust—so small businesses grow smarter.

• (00:00:00) - Street Level Marketing: AI Digital Transformation With Dr. Alan Badot
• (00:01:00) - Small Businesses Get Involved in AI
• (00:06:16) - What's the biggest mistake people make when trying AI tools for the
• (00:12:30) - Street Level Marketing
• (00:13:14) - Why Businesses Don't Know How to Use Their Data
• (00:15:10) - What's the First Step in Turning Data into Business Decisions?
• (00:17:22) - Can Data Reveal a Surprising Insight for Business?
• (00:18:59) - How did small businesses compete with the bigger ones when it comes to
• (00:22:38) - Dr. Bedell on applying AI and Data Strategy
• (00:23:14) - Cybersecurity: The Business Need to Focus
• (00:28:44) - How to Better Protect Your Business From Hackers
• (00:32:11) - Cyber Security
• (00:35:20) - What is Blockchain
• (00:37:40) - How Can Blockchain Change the Way We Market Products?
• (00:42:13) - Are Blockchain and AI the Next Big Shift?
• (00:43:45) - Alan Badeau: Customer Loyalty Programs and Blockchain
• (00:45:34) - Street Level Marketing: AI, Data & Cybersecurity

Graham Scott reveals how car sales evolved from print ads to AI, CRMs, and compliance. A masterclass in modern marketing—only on Street Level Marketing with Mark Lamplugh.

Evan Millman shows how top brands blend strategy, AI, and innovation to stay relevant. Learn how foresight fuels growth in any industry. Watch now on Street Level Marketing via Now Media TV.

• (00:00:00) - Strategy: Building Innovative Brands
• (00:01:46) - What Defines a Disruptive Idea?
• (00:06:18) - Inventing Innovation Through Intuition vs. Data
• (00:11:59) - Street Level Marketing
• (00:13:01) - Why Every Company Needs a Strong Brand Strategy
• (00:17:02) - How a Strategy shifted the trajectory of a CPG brand
• (00:18:12) - Why Brand Alignment is So Important
• (00:20:22) - What's the First Step in a Brand Rebrand?
• (00:23:10) - Now Media TV
• (00:24:28) - What Does a Real Innovation Process Look Like?
• (00:31:11) - Cross-functional Innovation Teams
• (00:32:08) - What KPIs or metrics should you apply to innovation?
• (00:36:33) - Street Level Marketing
• (00:37:38) - What is foresight thinking and how does it apply to brain development
• (00:39:06) - How to Get the Juice Out of Your Food and Drink
• (00:42:52) - How Future Casting Affects Names, Design, Product
• (00:44:17) - How AI Is Affecting Brand Landscape
• (00:45:55) - How AI Is Affecting Mental Health
• (00:46:38) - How to Plan for the Future With a Scenario
• (00:47:35) - Stay Connected With Your Company's Future

Learn how AmeriLife uses AI, compliance, and customer insights to turn smarter leads into lasting growth. Bill DeCoursey breaks down the data myths hurting your bottom line.

• (00:00:00) - Street Level Marketing
• (00:00:52) - What's the Biggest Myth About Data in Marketing?
• (00:03:11) - What's one data point most marketers overlook but they should?
• (00:04:50) - How Electronic Arts Went From Research to Customer Behavior
• (00:06:11) - What makes a consumer insights team truly effective?
• (00:07:22) - Should Businesses Update Their Customer Personas?
• (00:09:17) - What does performance marketing mean today?
• (00:10:44) - Top Marketing Insights for the Senior Market
• (00:13:41) - Lead Generation: The Biggest Mistake Companies Make
• (00:15:33) - What Does a Successful Audience Segmentation Look Like?
• (00:16:48) - What is LeadStar and how does it help our agents?
• (00:21:49) - What Is High Lifetime Value in the Insurance Industry?
• (00:22:58) - What's the role of AI in Prospecting and Nurturing
• (00:25:31) - How to Make Research More Storyful for Decision Making
• (00:27:17) - How to Turn Raw Data Into Marketing Gold
• (00:29:59) - Quantum insights: How to evaluate them?
• (00:31:02) - What's the role of experimentation in modern marketing?
• (00:37:05) - Mark Lamplu
• (00:39:20) - Ameri Wealth: The Wealth Management Company
• (00:40:05) - How Amerilife Optimized a Campaign With AI
• (00:42:38) - Which Channels Deserve the Most Spend?
• (00:47:02) - How to Share Your Information With Your Audience