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Discover leadership lessons, content marketing insights, and AI’s role in marketing with Joanna Track from Good Eggs and Co. Tips for agencies and brand storytelling.

• (00:00:00) - Interview
• (00:01:26) - How Good Eggs and Company Went From Start to
• (00:06:23) - Startup Marketing: The Challenges
• (00:08:44) - In the Elevator With a Startup
• (00:10:33) - Employee Experience: Fully Remote
• (00:12:48) - How Do You Build a Content Strategy?
• (00:16:38) - What are some of the common strategic mistakes companies make in content marketing
• (00:18:47) - How To Build SEO-Driven Content
• (00:21:06) - How to TUTORIALize Content across Channels
• (00:22:46) - How to Plan and Manage Your Content
• (00:24:06) - How Did You Build Your Team?
• (00:27:36) - What Is It That Makes a Content Creator So Special?
• (00:28:40) - How to manage workflow and communication with a remote staff?
• (00:29:52) - Does Your Clients Have Direct Contact With Your Team?
• (00:31:53) - How To Keep The Remote Team Together
• (00:34:40) - Leadership in Content Marketing
• (00:36:10) - Content Marketing
• (00:38:52) - What's The Future of Marketing Channels?
• (00:41:44) - Startups and the future of marketing
• (00:46:20) - Want to talk business on the Street? Here ya come

From fast insurance verifications to B2B loyalty, Jordan Sheffield shares SaaS growth, trust-building sales tips, and the tools reshaping the future of CRMs.

• (00:00:00) - Street Level Marketing: How They Made It
• (00:01:23) - Verify tx
• (00:03:56) - Sales Training: Business to Consumer vs. Lab
• (00:04:57) - Compete with Your Competitors
• (00:05:40) - What strategies have you found to reach potential clients?
• (00:07:49) - What mistakes do sales reps make when they're starting out?
• (00:09:39) - How social media changed your approach to lead gen
• (00:12:11) - How to Navigate the Client Relationships
• (00:20:25) - How Do You Handle Internal Expectations?
• (00:21:57) - Onboarding a New Customer: How to Start the Process
• (00:25:07) - How To Keep Your Clients Happy
• (00:29:29) - How do you balance chasing new accounts versus the nurturing existing relationships?
• (00:30:52) - Inactive Accounts and how to react to them
• (00:32:09) - Have We Found a Good Fit for Our Company?
• (00:33:08) - Is IT Risk Management Important for Healthcare?
• (00:34:49) - How to Leverage Software as a Service
• (00:37:14) - SaaS Sales & Technology: The Future
• (00:42:34) - Five Must-Have Tools for Effective Communication
• (00:45:31) - The biggest challenge facing software sales
• (00:47:26) - How to Contact Jordan Sheffield