『The Storytelling Lab』のカバーアート

The Storytelling Lab

The Storytelling Lab

著者： Rain Bennett
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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

Rain Bennett アート マネジメント・リーダーシップ リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • The Complete Creator Framework Every Storyteller Needs with Anubhav Srivastava

    The Complete Creator Framework Every Storyteller Needs with Anubhav Srivastava
    2026/07/08
    "The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structure. The rest of the people think they don't need structure and realize by the hundredth page they don't know what the story is going to be." —Anubhav SrivastavaWhat if there was one place where you could brainstorm your story, build your characters, map your world, storyboard your structure, and connect with expert storytellers who could help you take it further? That's exactly what Anubhav Srivastava set out to build. Four years, 17 chapters, and over 2,000 hours into writing his own fantasy fiction novel, Anubhav built VocaTales: a visual story crafting platform designed for planners, organizers, and creative thinkers who need more than a blank page.In this episode, Anubhav breaks down how VocaTales works, how it compares to tools like Scrivener and Miro, and why he built it exclusively for storytellers rather than corporate use cases. He also introduces UpTales, the companion platform where writers can connect with professional editors, writing coaches, and storytelling experts for short calls, long-term coaching, or workshopping their work. Together, VocaTales and UpTales form what Anubhav calls the Creator OS: a full flywheel from the first spark of an idea all the way to publication and beyond.We also dig into what Anubhav has learned from interviewing and collaborating with great storytellers, why structure is the most underrated tool any writer has, and why he believes AI should power your left brain tasks so your right brain can stay free to do what only humans can do. This one is equal parts product demo, storytelling masterclass, and a deeply personal conversation about dharma, self-discovery, and why the best products, like the best stories, are built for the creator first.In this episode, you will learn to:Use structure and story frameworks as a foundation for creativity rather than a constraint on itUnderstand the difference between VocaTales for building your story and UpTales for finding the right expert to help you grow itStart distributing your creative work from day one — not after the final draft is doneUse AI for analytical and efficiency tasks while protecting your creative right-brain work from outsourcingApply the promise, progress, payoff framework to hook readers from your very first lineLinks & ResourcesFollow Anubhav SrivastavaWebsite → https://www.vocatales.comPlatform → VocaTales (story crafting tool) → https://www.vocatales.comPlatform → UpTales (expert storytelling community) → https://www.uptales.comLinkedIn → https://www.linkedin.com/in/anubhavsrivastavaSpecial Offer → Free premium access for TSL listeners → check show notes link at vocatales.comBooks Referenced → The Alchemist by Paulo CoelhoPeople Referenced → Brandon SandersonPeople Referenced → J.R.R. TolkienFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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    54 分
  • How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis

    How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis
    2026/06/18
    "A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is usually a company without a strategy." — Michael Margolis | Storied, Inc.What if your organization's stories were the new code base? In this episode, Rain sits down with Michael Margolis, founder of Storied, Inc., and one of the most respected voices in organizational storytelling and narrative strategy, for a conversation that functions as a masterclass in how language, storytelling, and brand messaging actually drive business outcomes in the age of generative AI. Michael has spent over two decades pioneering narrative as a management discipline, working inside Facebook and Meta across 14 product divisions, advising companies like Google, Shopify, Uber, and NASA, and now serving as an operating partner for narrative at Veridical Ventures.This conversation goes deep into the distinction between story and narrative, two words most marketing strategy and brand storytelling content treats as interchangeable but which Michael argues are fundamentally different disciplines. A story is a closed loop with a beginning, middle, and end. A narrative is an open loop, an abstraction, an architecture that every individual story hangs from like an ornament on a Christmas tree. Michael breaks down the four waves of organizational storytelling, from early knowledge management to the social media era's democratization of brand narrative, to his seven years embedded inside Meta building the strategic narrative behind Facebook Groups, to today's narrative economy where large language models are, by definition, narrative machines.Whether you're a founder building brand purpose from scratch, a CMO trying to align your messaging house, or simply someone trying to understand why storytelling has quietly become the literal infrastructure of how modern organizations operate, this episode will change how you think about every word your company puts into the world.In this episode, you will learn to:Distinguish between story and narrative and understand why that distinction is the foundation of effective brand strategyRecognize language debt inside your own organization before it compounds into misalignment and confusionBuild narrative architecture using the thesis, first principles, identity layer, and evidence stack frameworkChoose coherence narratives over controlled narratives to navigate disruption and uncertainty with integrityUnderstand why large language models function as narrative machines and what that means for how you communicate going forwardLinks & ResourcesFollow Michael Margolis:Website → https://www.storiedinc.comLinkedIn → https://www.linkedin.com/in/michaelmargolisBook → Story 10x: Turn the Impossible Into the Inevitable by Michael Margolis https://amzn.to/4eUdxVxFirm → Veridical Ventures → https://www.veridical.vcLearning Platform → Narrative Intelligence courses on Maven → https://maven.com/storiedPerson Referenced → Steve Denning, founder of Golden Fleece community of practicePerson Referenced → Paul CostelloPerson Referenced → Shane Curry, Deloitte AustraliaPerson Referenced → John Hagel, Deloitte Center for the EdgePerson Referenced → Ben Horowitz, Andreessen HorowitzPerson Referenced → Jose Velez, Curation LabsFor more storytelling tips and strategies, visit:Website → https://rainbennett.comPodcast → https://thestorytellinglabpodcast.comOr follow along at:TikTok → https://www.tiktok.com/@chiefstorytellingofficerTwitter/X → https://twitter.com/rainbennettInstagram → https://www.instagram.com/rainbennettFacebook → https://www.facebook.com/thestorytellinglabYouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 16 分
  • The Content Cascade Strategy Every Brand Needs Right Now

    The Content Cascade Strategy Every Brand Needs Right Now
    2026/06/12

    Pre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql


    "Commercials interrupt people. Shows invite them into the story world. That is the difference between traditional marketing and storytelling." — Rain Bennett


    Your marketing campaign strategy is perfectly executed... and it still flops.


    The visuals are crisp, the copy is tight, and nobody cares. In this solo episode, Rain breaks down the real reason most marketing fails: it isn't a production problem, it's a storytelling problem.


    When your marketing isn't rooted in a clear brand purpose, it becomes what Rain calls "story yelling," which is loud, scattered, and ultimately forgettable. This is the fifth installment of the Narrative Operating System series, and it's where brand building and marketing strategy finally collide.


    Rain walks through how the Chief Storytelling Officer fits into your marketing function. Not to replace your CMO, but to ensure every campaign, every message, and every piece of content traces back to the brand narrative your company intentionally chose.


    The CSO's job isn't to ask "does this say what we want to say?" It's to ask "does this make people feel what we want them to feel?" That distinction is the entire difference between brand storytelling and traditional advertising.


    Using Yeti, Cali BBQ, and the Neuroendocrine Cancer Foundation as case studies, Rain shows how the most effective marketing strategies aren't campaigns at all—they're story worlds.


    He introduces the Content Cascade model as a practical framework for building tent pole projects, supporting stories, and audience amplifiers from a single unified brand messaging strategy.


    And before you go, he breaks down which metrics actually reflect meaningful connection (watch time, saves, comments, shares) and which vanity metrics to stop reporting on entirely. If your brand purpose is clear but your marketing still feels scattered, this episode is your blueprint.


    In this episode, you will learn to:


    • Understand the difference between story yelling and storytelling—and which one your brand is currently doing
    • Use the Content Cascade model to build tent pole projects, supporting stories, and audience amplifiers from a single narrative
    • Replace vanity metrics with story metrics that actually measure connection and community growth
    • Avoid the traps of trend chasing, channel hopping, and virality chasing that derail most marketing strategies
    • Audit your last 10 pieces of marketing to see if they stem from one unified brand narrative or exist as isolated pieces



    LINKS AND RESOURCES


    Episodes Referenced:

    EP 225 → Brand: How It Feels to Be Part of Your Story World

    EP 230 → Product: Where Your Story Gets Proven


    Guest Referenced → Sean Walcheff, Cali Barbecue Media → https://www.calibbq.media

    Organization Referenced → Neuroendocrine Cancer Foundation → https://www.ncf.net/

    Book → The Chief Storytelling Officer by Rain Bennett → Coming August 25th https://amzn.to/4eihvql



    For more storytelling tips and strategies, visit

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett


    Hosted on Acast. See acast.com/privacy for more information.
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    21 分
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