In the season premiere of The Look, host Dr. Andrew Burnstine unpacks McKinsey & Company's State of Fashion 2025 report, revealing how the fashion industry is navigating a rapidly changing landscape. From shifting consumer behavior and inflation-driven price sensitivity to the rise of AI-powered fashion and the growing urgency of sustainability, this episode explores the challenges and opportunities ahead.Luxury and retail giants like Bottega Veneta, Coach, and Hugo Boss are redefining exclusivity, while brands like Patagonia, Stella McCartney, and Eileen Fisher continue to push sustainability to the forefront. Fast fashion leaders Zara and H&M face growing scrutiny as resale platforms like ThredUp and Stitch Fix gain traction. Meanwhile, Sephora, ASOS, and Amazon Fashion are reshaping the digital shopping experience, leveraging AI and personalization to capture consumer attention.Sportswear and athleisure are also evolving—Lululemon, Adidas, and tennis legend Roger Federer are pioneering innovation in performance fashion, blurring the lines between function and style. With increasing pressure on brands to balance profitability and ethics, will companies embrace real change, or will greenwashing continue to dominate?Join us as Dr. Burnstine explores to uncover the future of fashion—where technology, sustainability, and consumer power collide.