In this episode of The Stash Cast, we sit down with Wyatt, founder of Apsis Labs, a dev shop built for startup founders navigating the early stages of building their product.

Wyatt shares the story of how Apsis Labs started from a simple idea between friends and grew into a trusted partner for startups in PropTech, HealthTech, and regulated industries. We dig into:

* Why non-technical founders often waste time and money on the wrong tech

* The limitations of AI tools and offshore development

* What makes a great product partner in the early stages

* How long-term relationships and founder-fit drive better outcomes

Whether you’re building your first MVP or figuring out product-market fit, this episode will give you clarity on how to launch the right way—with the right people.

🔗 Learn more about Apsis Labs: https://www.apsislabs.com🎧 More episodes at: https://www.thestashcast.com

Vidar Hokstad is a Norwegian technologist, entrepreneur, and DevOps consultant with over 30 years of hands-on startup experience. From launching one of Norway’s first internet service providers at 19 to building tablet computers years before the iPad, Vidar has been at the forefront of tech innovation — and has the scars to prove it.

In this candid conversation, Vidar shares hard-earned lessons from bootstrapping companies, enduring legal battles, navigating venture capital, scaling too early, and getting diluted to near zero. We also explore the myths around “8-figure exits,” why founders often miss the bigger picture, and why he’s now focused on building leaner, more resilient startups.

Vidar offers a rare inside look at the transition from founder to funder, the evolving role of AI in engineering, and how DevOps and automation are transforming how tech businesses scale. Whether you’re launching your first startup or leading your fifth, this episode is full of real insights for the long game.

What happens when the systems meant to save you… fail you?

After serving in the U.S. Navy, Rob Greene came home with invisible wounds—and no clear path to healing. When the VA told him to “fill out a form and wait 8 months,” Rob took an unconventional route: he sold everything, left the Western world, and set off to rebuild his life—mentally, physically, and spiritually.

From building an eco-village in the jungles of the Philippines with Indigenous tribes…To studying yoga with Hindu monks in India…To getting his ego shattered by a Shaolin master in China…To joining spearfishermen during the pandemic and mastering breath control…Rob’s story is equal parts wild, humbling, and deeply human.

But this episode isn’t just about adventure—it’s a raw exploration of PTSD, trauma, emotional intelligence, and how leaders make better decisions when they heal the parts of themselves they’ve been taught to hide.

Rob now shares these lessons through his platform Unfiltered Wisdom, helping founders, leaders, and high performers turn emotional injury into strength.

What if the secret to stabilizing your multifamily property wasn’t your capital stack or CapEx—but your leasing team?

In this episode of The Stash Cast, Peter Roisman, serial entrepreneur and co-founder of Rev Leasing, takes us on a journey from golf courses and sports agencies to PropTech innovation. We dive deep into the real drivers of NOI, the myths of self-leasing properties, and why leasing professionals are the most underappreciated asset in real estate.

Peter shares how Rev Leasing evolved from a boots-on-the-ground staffing company into a cutting-edge training and assessment platform built to transform underperforming leasing teams into revenue-generating powerhouses.

We cover:

* Why leasing professionals are the “tip of the spear”

* The three Ps of leasing success: Person, Process, and Property

* Why turnover kills revenue—and how to fix it

* The biggest myths about leasing in the age of AI

* Tactical ways operators and brokers can unlock more value

* Peter’s entrepreneurial lessons from failure, mentorship, and CrossFit

If you own, operate, manage, or broker multifamily assets, this one’s a must-listen.

🌐 Learn more: revleasing.com

In this episode of The Stash Cast, Ethan Hochberg, co-founder of Marketing Guys, breaks down how he and his partner went from tweeting about AI for fun to building a full-blown growth agency for tech brands — all powered by content, community, and grit.

We talk about:

* How Ethan built a 200M+ view content engine on Twitter/X

* The myth of "hacking the algorithm" and why distribution beats content

* Turning inbound traction into a real business (and real revenue)

* Why small teams are more dangerous than big orgs

* How to sell services without spamming

* What most AI founders miss about marketing

* The future of work, automation, and how AI could humble America

* Why the best-performing content often looks like you're not trying to sell

Whether you're in AI, content, or just building from scratch — Ethan’s story is a masterclass in starting lean, staying curious, and playing the long game.

In this episode of The StashCast, Joseph—co-founder of Allio Capital—joins the show to break down the evolution of investing from Wall Street to the living room. Joseph shares how his experience navigating financial institutions, geopolitical shocks, and macroeconomic cycles led him to build Allio Capital: a macro-investing platform designed to empower retail investors with institutional-grade tools.

We talk about:

* What macro investing actually is (and why it matters now more than ever)

* The difference between speculation and real investment strategy

* How retail investors are being gamified by trading apps

* The rise (and limits) of AI in wealth management

* A sobering but insightful forecast of global economics, de-dollarization, and America’s role in the next era of power

* What it takes mentally and emotionally to launch a startup in uncertain times

From building against the backdrop of a declining empire to rethinking the future of financial advice, this conversation goes deep on money, mindset, and modern markets.

In one of the most vulnerable and powerful episodes of The Stash Cast, I sit down again with Dr. John A. King — speaker, poet, trauma recovery expert, and founder of the Phoenix Collective — to explore what it truly means to rebuild a life from the ashes.

Dr. King shares how he survived childhood trafficking, reconnected with his Indigenous Australian roots in his 60s, and found the courage to embrace his identity as a writer and mentor. We dive into the power of inner alignment, redefining masculinity, and how to pursue your “next hill” with purpose after loss, reinvention, and years of silence.

This episode is a masterclass in grit, healing, and the discipline to show up when no one’s watching.

🎙️ Stash Cast with Lee Kiser | Inside the Mind of a Multifamily Brokerage Leader 🏢

In this episode of Stash Cast, we sit down with Lee Kiser, Co-Founder, Principal, and Managing Broker at Kiser Group, for a wide-ranging, candid conversation about the evolution of multifamily real estate, building a values-based brokerage, and where the industry is headed.

Lee shares his journey from founding a boutique real estate firm in Chicago with his wife to expanding across multiple states—including Illinois, Indiana, Wisconsin, Michigan, and Ohio—with a new office in Minneapolis. With nearly three decades in the industry, Lee dives deep into what it really takes to build trust, outwork the competition, and lead with integrity in a notoriously cutthroat market.

Whether you're a broker, investor, or entrepreneur, this episode offers a rare behind-the-scenes look at what separates lasting success from fleeting wins in real estate.🔍 Key Insights:

* Culture is Everything: Kiser Group was built on a strict “no-jerk” policy—prioritizing collaboration, transparency, and mutual respect across all hires.

* Client-First Mentality: Putting the client's interests above all else—even if it means walking away from a deal—creates loyalty that lasts decades.

* Market Differentiation: In Chicago, mid-market firms like Kiser Group outperform larger national names through niche specialization and hyper-local knowledge.

* Architectural Intelligence: Understanding physical property characteristics (like vintage plumbing or “four-plus-one” construction) can reveal hidden risks and opportunities during underwriting.

* Tech + Grit = Advantage: While larger firms may offer scale, smaller firms like Kiser Group bring relentless hustle, sharper analysis, and a personal touch.

* Future of Brokerage: AI, machine learning, and blockchain will transform real estate—but not replace the human insight, empathy, and nuance required in high-stakes deals.

✅ Takeaways:

* Don’t Compromise on Principles: Clear values like “clients first” and “no egos” provide the foundation for lasting success in any brokerage firm.

* Avoid the Off-Market Hype: Deals without transparency often come with higher risks and less value. True market pricing comes from real competition.

* Data is Power: Tracking every interaction, lead, and conversion sharpens strategy and improves outcomes—for both clients and brokers.

* Train Like You Mean It: Kiser Group’s training library includes thousands of hours of customized videos and resources, tailored to each agent’s market and role.

* Growth Should Be Purposeful: Expansion isn’t about size—it’s about bringing the right platform to the right talent in the right markets.

* Adapt or Fade: While real estate is still about people, the most successful firms will be the ones that evolve with technology—without losing their human edge.

📌 Whether you're breaking into the industry or refining your edge, this episode will challenge, educate, and inspire you.

👀 Watch now and gain timeless insight from one of the Midwest’s most respected real estate leaders.