The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two
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The Startup Hiring Mistakes That Cost You Your Best People w/ Alper Yurder - Part Two
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- Sponsored by FounderCatalyst
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🎯 Get 5% off their services → https://2ly.link/1zDIJ - The Truth About Startup Hiring: What Founders Get Wrong w/ Alper Yurder – Part Two
- How do startups get hiring so wrong—so often?
- In Part Two of this brutally honest conversation, Alper Yurder (founder of Forte, ex-Flowla) returns to explore why early-stage hiring fails, when AI hurts more than it helps, and what founders can do to build real sales leadership—without burning bridges.
- 🎧 In this episode:
- Why AI can't replace human nuance in sales coaching
- How over-automating demotivates reps
- What early-stage founders get wrong about hiring
- The danger of outsourcing core problems too soon
- Building GTM teams around learning, not just equity
- Pro bono work, fractional leaders & sustainable scaling
- The human cost of broken promises in startup culture
- This is a must-listen for any founder building a GTM engine, hiring their first sales lead, or trying to balance AI tools with real leadership.
- 🔗 Follow Alper Yurder
LinkedIn → https://www.linkedin.com/in/alper-yurder/
🌐 Forte → https://www.fortegrowth.co/ - 💬 Book a free 1-hour commercial advisory session with host Greg McCallum:
https://meetings-eu1.hubspot.com/meetings/gmccallum?uuid=8d3797e4-e8fe-4037-9277-c941aa56a5ca - Spotify SEO Keywords:
Alper Yurder, startup hiring mistakes, AI in sales coaching, early-stage sales teams, GTM leadership, fractional sales leader, sales playbooks, startup compensation, founder-led sales, outbound sales, startup culture challenges, Founders Unplugged podcast
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