In our interconnected world, telling a great brand story isn’t just about finding the right words. It’s about making sure those words, images, and ideas resonate across cultures. Great storytelling isn’t just about what you say, it’s about how it lands with the people you’re talking to.

In this episode, we welcomed multilingual storyteller and brand strategist Christabel Alio. A community manager, content manager, and PR manager, Christabel holds dual Master’s degrees in Corporate Communication and Brand Strategy, specializing in localization, translation, and cross-cultural communication.

The art of cultural adaptation in storytelling shapes global brand messages so they align with local values, customs, and expectations without losing their original essence. We discussed why “just translating” isn’t enough, how cultural nuances can make or break a campaign, and Christabel shared some practical strategies that brands can use to connect with audiences in meaningful, authentic ways across different countries.

Storytelling is becoming an essential leadership skill for today’s project managers. Far beyond Gantt charts and spreadsheets, effective project management hinges on the ability to communicate vision, inspire teams, and navigate change with empathy and clarity.

In this episode, host Liana Henry sits down with her husband and business partner, Phillip Henry, COO of The Black Dog Group and a certified Project Management Professional, to explore how storytelling can transform the way project managers lead.

From guiding multi-million-dollar projects to mentoring enterprise teams, Phillip has seen firsthand that success in project management isn’t just about Gantt charts and deadlines. It’s about the human element.

Phillip unpacks how narrative can communicate vision with clarity, inspire teams to work toward a common goal, navigate change with empathy and resilience, turn dry “lessons learned” into engaging, actionable retrospectives, and win true stakeholder buy-in, not just signatures on a plan.

Take a listen if you are looking for practical frameworks, pitfalls to avoid, and tips to apply whether you’re managing a marketing campaign, a software rollout, or a community initiative. If you’re ready to lead with more than timelines, this episode is your toolkit.

Great storytelling isn’t just about words - it’s about how they’re spoken. Voiceover brings stories to life, adding depth, emotion, and personality to every message. Whether it’s the excitement of a product launch, the clarity of an explainer video, or the authority of an instructional course, the right voice makes all the difference. A compelling voiceover doesn’t just inform. It connects, engages, and stays with the audience long after they’ve heard it.

In this episode, we were joined by CJ Merritt, a voice actor based out of Los Angeles who specializes in providing voiceover services to recognizable brands such as the NBA, Acura, and Snapchat. CJ shared his approach to each different project (since he is always considering the audience while delivering for his clients), how tone evokes emotions, and how AI has shaken up the voiceover industry.

In this episode, we're diving into the world of inclusive storytelling—what it means, why it matters, and how writers can do it better. When authors and creators shape more authentic characters and avoid unconscious bias, they tell stories that reflect the richness of real-world experiences.

Our guest, Stacey Parshall Jensen, a Sensitivity Reader, Diversity Editor, and Cultural Consultant, shares how she helps clients deepen character development, what happens when someone writes outside of their own cultural lens, and how she guides clients through the complexities of bias.

Storytelling is an art and a science. It shapes cultures, drives initiatives, and transforms the way we connect with the world. But storytelling isn’t just about entertainment. It’s also a powerful leadership tool.

Storytelling influences, inspires, and creates a lasting impact. To all those leaders out there - whether you are in the boardroom, in nonprofits, or in a technical field - remember: how you tell your story can determine how effectively you lead.

In this episode, Sally Amkoa, a finance leader for a national insurance company and a leadership storytelling coach, shared her deep love for African storytelling traditions, how she designs storytelling programs for executives, and how she brings impactful storytelling to local nonprofits.

Storytelling is at the heart of every great brand, and one of the most potent storytelling frameworks is the Hero’s Journey. From ancient myths to blockbuster films, this timeless structure captivates audiences and takes them on an emotional journey. When applied to branding, the Hero’s Journey turns customers into protagonists, brands into trusted guides, and products into transformative solutions.

In this episode, we hear from Doug Birnbaum, the founder of Branded Content Media - a thriving commercial video and photography production company in Hollywood, dedicated to cinematic brand storytelling. We explored how the Hero’s Journey framework influences brand storytelling and how Doug incorporates it into all his projects.

You can learn more about Doug at https://www.dougbirnbaum.com

History isn’t just a record of the past - it’s a lens through which we understand power, deception, and the patterns that continue to shape our world today. Nowhere is this more evident than in the stories of organized crime and financial fraud, where the shadows of history reveal the schemes, betrayals, and high-stakes games that still play out in modern finance.

In this episode, we welcomed Stefano Siggia, Anti-Money Laundering Consultant and historical fiction author from Belgium, and dive into the realities of his role and the historical storytelling he is doing, peeling back the layers of financial crimes and espionage to see what lessons they hold for us today.

His book “The Iron Shadow”, a wartime novel with a twist, is scheduled to be released on May 22nd and can be found on Amazon.

Broadcast journalism is more than just reporting the news. It’s storytelling in motion, bringing the news to life in an immediate and immersive way. Through powerful narratives, journalists connect audiences to real stories, real people, and real moments, delivering truth with impact, clarity, and urgency.

In this episode, we welcomed Nerissa Lamison, an evening news anchor for ABC7 News in Tampa, Florida, and a member of the faculty at Hillsborough Community College’s Radio, Television, and Broadcast program, also in Tampa. We chatted about the realities of busy newsrooms, how fact-checking has ALWAYS been critical in journalism (not just in this era), and all the ways she is guiding the next generation of young reporters to be storytellers.