College athletes are signing NIL contracts they don't fully understand. And it's costing them.

Max Rusakov and Calum Kuhn saw the problem and built the solution: RevU — an AI contract-intelligence platform that empowers college athletes to do NIL with confidence.

Max, a recent SMU graduate with a background in finance and management, leads operations and partnerships at RevU. Calum, the CTO and Solutions Engineer at Coralogix (formerly Splunk), brings cutting-edge AI expertise to transform how athletes understand and manage their NIL contracts.

In this episode of The Standard Podcast™, Max and Calum break down the biggest lie the NIL industry sold college athletes, why most athletes don't understand what they're signing, how AI is transforming contract management, and the red flags athletes, families, and athletic directors need to watch for.

Whether you're a college athlete navigating NIL deals, a parent trying to protect your kid, or an athletic director building resources for your program—this conversation will challenge how you think about NIL contracts and athlete protection.

This isn't motivation. This is a movement.

Connect with Max & Calum: Company: RevU

Support the show

CONNECT WITH US: 🌐 Website: blueprintbluechip.com 📸 Instagram: @blueprintbluechip 💼 LinkedIn: Erin Sarles 📧 Email: erin@erinsarles.com

FREE RESOURCE: Join the 5-Day Reset™ — designed for athletes ready to build identity, discipline, and purpose beyond the game. 👉 blueprintbluechip.com/blueprintfoundationschallenge

SUPPORT THE SHOW:

• Leave a 5-star review on Apple Podcasts or Spotify
• Share this episode with an athlete, parent, coach, or leader
• Follow us on social media and join the conversation

BOOK ERIN TO SPEAK: Looking for a speaker who challenges comfort and calls out truth? Erin is available for team workshops, parent seminars, and leadership events. 📩 erin@erinsarles.com

ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

New episodes drop every Monday.

Raise the bar. Rebuild the culture. Become the standard.

From competing at the highest level in the Big 12 conference to building nationally ranked position groups, Dustin Sobieraj knows what it takes to transform programs and develop elite athletes.

As a former Kansas State University player, Dustin learned early what it means to compete against the best. Now, with 14 years of experience in athletics and 5 years in performance training, he's pouring that knowledge into the next generation through Law 1 Fitness & Training.

Dustin's track record speaks for itself: 4 program turnarounds, 2 nationally ranked position groups, and 1 top 10 in the state ranked position group. He holds 5 certifications including personal training, performance enhancement, nutrition, weight loss management, and ACEP for coaching athletics.

But Dustin's not just building better athletes—he's building better people.

In this raw conversation on The Standard Podcast™, Dustin unpacks:

• The biggest lie culture sold athletes about performance and training
• What it really takes to build program turnarounds from the inside out
• How to compete at the highest level with discipline and integrity
• The character crisis happening in youth sports and how to fix it
• The one truth every young athlete and coach needs to hear

Whether you're an athlete looking to level up your game, a parent investing in your kid's development, or a coach building a winning program, this episode will challenge how you think about performance, training, and what it means to compete with excellence.

This isn't motivation. This is a movement.

Connect with Dustin: Instagram: @law1fit | Twitter/X: @Coachsobe | Facebook: Law 1 Fitness & Training

Support the show

CONNECT WITH US: 🌐 Website: blueprintbluechip.com 📸 Instagram: @blueprintbluechip 💼 LinkedIn: Erin Sarles 📧 Email: erin@erinsarles.com

FREE RESOURCE: Join the 5-Day Reset™ — designed for athletes ready to build identity, discipline, and purpose beyond the game. 👉 blueprintbluechip.com/blueprintfoundationschallenge

SUPPORT THE SHOW:

• Leave a 5-star review on Apple Podcasts or Spotify
• Share this episode with an athlete, parent, coach, or leader
• Follow us on social media and join the conversation

BOOK ERIN TO SPEAK: Looking for a speaker who challenges comfort and calls out truth? Erin is available for team workshops, parent seminars, and leadership events. 📩 erin@erinsarles.com

ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

New episodes drop every Monday.

Raise the bar. Rebuild the culture. Become the standard.

Kaylon (KJ) Peoples brings the discipline and competitive mindset from his All-Conference wide receiver career into the world of financial services.

Today, he works with Global Financial Impact (GFI), coaching athletes, entrepreneurs, and business leaders on how to protect, grow, and transfer wealth. His mission is simple: turning income into impact.

The problem? Too many athletes earn well but don't have the systems in place to protect it. Too many young professionals make great money but don't understand how to build lasting wealth.

KJ helps people set up smart structures (LLCs, S-Corps, Trusts), reduce taxes legally through advanced planning, and build wealth strategies that last (IUL, retirement plans, business planning).

In this episode of The Standard Podcast™, we dive into:

• The biggest lie culture sold athletes about money and wealth
• Why earning well doesn't equal building wealth
• How to set up smart structures to protect your income
• What athletes need to know about NIL deals, taxes, and legacy planning
• How discipline from athletics translates to financial success

Through GFI, KJ has access to an advanced planning division — a team of specialists who handle complex cases like high-income earners, NIL deals, trusts, and legacy planning. That means whether you're just starting or already established, KJ can connect you to resources usually reserved for the ultra-wealthy.

At the end of the day, KJ partners with driven, coachable people who want to change their financial story — not just make money, but multiply it, protect it, and pass it on.

This is raw. This is real. This is the truth athletes and professionals need to hear.

Connect with KJ: LinkedIn: Kaylon (KJ) Peoples Company: Global Financial Impact (GFI)

Support the show

CONNECT WITH US: 🌐 Website: blueprintbluechip.com 📸 Instagram: @blueprintbluechip 💼 LinkedIn: Erin Sarles 📧 Email: erin@erinsarles.com

FREE RESOURCE: Join the 5-Day Reset™ — designed for athletes ready to build identity, discipline, and purpose beyond the game. 👉 blueprintbluechip.com/blueprintfoundationschallenge

SUPPORT THE SHOW:

• Leave a 5-star review on Apple Podcasts or Spotify
• Share this episode with an athlete, parent, coach, or leader
• Follow us on social media and join the conversation

BOOK ERIN TO SPEAK: Looking for a speaker who challenges comfort and calls out truth? Erin is available for team workshops, parent seminars, and leadership events. 📩 erin@erinsarles.com

ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

New episodes drop every Monday.

Raise the bar. Rebuild the culture. Become the standard.