College athletes are signing NIL contracts they don't fully understand. And it's costing them.

Max Rusakov and Calum Kuhn saw the problem and built the solution: RevU — an AI contract-intelligence platform that empowers college athletes to do NIL with confidence.

Max, a recent SMU graduate with a background in finance and management, leads operations and partnerships at RevU. Calum, the CTO and Solutions Engineer at Coralogix (formerly Splunk), brings cutting-edge AI expertise to transform how athletes understand and manage their NIL contracts.

In this episode of The Standard Podcast™, Max and Calum break down the biggest lie the NIL industry sold college athletes, why most athletes don't understand what they're signing, how AI is transforming contract management, and the red flags athletes, families, and athletic directors need to watch for.

Whether you're a college athlete navigating NIL deals, a parent trying to protect your kid, or an athletic director building resources for your program—this conversation will challenge how you think about NIL contracts and athlete protection.

This isn't motivation. This is a movement.

Connect with Max & Calum: Company: RevU

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ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

New episodes drop every Monday.

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