Lauren Reed didn’t just build a successful PR agency—she built one that could thrive without her.

In this episode of The Spark, Lauren sits down with Mark Scrivner to share how she went from burnout to balance, leading Reed Public Relations through industry shifts, economic shocks, and ultimately, a leadership transition that let her step away for 90 days.

They dive into what it really means to build a sustainable business, how to prepare your team for succession, and why fulfillment doesn’t always come from growth—but from letting go.

If you’re a founder, agency leader, or creative entrepreneur wondering what comes after success, this conversation is for you.

What You’ll Learn:

• How Lauren navigated a 40% revenue loss during COVID and pivoted her client base

• What it takes to build a values-driven culture that sticks

• Why she gave her future partners full financial transparency before stepping away

• How she’s now empowering women through her next chapter: Wealth of a Woman

Subscribe and follow The Spark to hear more honest conversations with Nashville’s creative leaders.

Learn More & Connect:

Visit Creative Assembly: https://creativeassembly.agency/

Follow us on LinkedIn: https://www.linkedin.com/company/creative-assembly-agency/

Connect with Lauren Reed:

Website: https://www.reedpublicrelations.com

LinkedIn: https://www.linkedin.com/in/lauren-reed-9151183/

Organization: https://thewealthofawoman.com/

Connect with Host – Mark Scrivner:

LinkedIn: https://www.linkedin.com/in/markscrivner

Company: https://www.snapshotinteractive.com

Organization: https://creativeassembly.agency/

What happens when creative energy meets operational expertise?
In the premiere episode of The Spark, Mark Scrivner, founder of Snapshot, and Drew McClellan of the Agency Management Institute break down what it really takes to build—and sustain—a thriving agency. From embracing the messy middle to building systems that scale, Mark and Drew share the mindset shifts and behind-the-scenes habits that fuel long-term success in an ever-changing industry.

Whether you’re leading a shop or dreaming of launching one, this episode brings the fire.

Number Tracking Worksheet: https://3sjez.share.hsforms.com/20oBN8wkXRPau6R8TGBGEtw

The Agency Management Institute: https://agencymanagementinstitute.com/

Build a Better Agency Summit: https://agencymanagementinstitute.com/babasummit/

Sell With Authority: https://agencymanagementinstitute.com/sell-with-authority/

The Agency Edge Report: https://v2.addmaple.com/app/public/dashboard/bc4d8ab5-b15b-4c38-8e90-5e395e494092?inf_contact_key=ac2db4485f5a1d538c3abba64a814730cc0558ed5d4c28cbfab114022b1ec50d