In Part 2 of Embracing Innovation, the conversation turns to the cattle side of the operation. Hosts Nick Jorgensen and Jamie Wolf are joined by Cody Jorgensen to discuss how innovation has shaped, and continues to shape, the way the cattle operation is run.

Cody shares how new approaches and tools have changed the way cattle are tracked, evaluated, and managed, and why those changes matter for the long-term direction of the operation. The conversation looks at how these innovations have been applied across the cattle operation over time.

In Part 1 of our Embracing Innovation series, hosts Nick Jorgensen and Jamie Wolf explore what it really takes to evolve as an operation, adapt to new opportunities, and remain willing to change with the times.

The episode opens with a conversation between Nick and Jamie on the mindset behind innovation, how Jorgensen Land & Cattle evaluates new ideas, takes calculated risks, and balances long-standing tradition with forward-thinking decisions.

In the second segment, Bryan Jorgensen joins the discussion to share the farming perspective. He walks through the operation’s transition to no-till: when it happened, why it mattered, and how it reshaped their approach to agronomy and soil health.

Part 2 will continue with the final segment of this series, where the focus shifts to the cattle side of the operation and the innovations taking place there.

In this episode of The Source, host Jamie Wolf sits down with Cody and Bryan Jorgensen to talk about the meaning behind the Jorgensen Land & Cattle logo — three diamonds that each tell part of their story. The center diamond represents their cattle business, the right represents their work in agriculture and crop production, and the left represents their focus on agritainment. Together, the diamonds capture what the Jorgensen operation is all about.