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  • Episode 49 - Tertulia for Authors: A Simpler Website, Email, and Direct Sales Stack for Indie Authors

    Episode 49 - Tertulia for Authors: A Simpler Website, Email, and Direct Sales Stack for Indie Authors
    2026/04/06
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/* https://link.tertulia.com/ykHxfSIn this episode of The Six Figure Author Experiment, Russell and Lee sit down with Lynda Hannes, co-founder of Tertulia, to explore a tool built to solve one of the most exhausting parts of the author business: the messy, expensive, duct-taped-together stack of websites, email tools, direct sales platforms, and assorted software subscriptions. Lynda explains how Tertulia began as a book discovery platform and online bookstore, then expanded into Tertulia for Authors, a streamlined author platform designed to make websites and audience-building dramatically easier.The conversation centers on a live walkthrough of the Tertulia website builder, showing how quickly an author can generate a site from an ISBN or ASIN and an Instagram handle, then customize colors, branding, books, blog posts, and calls to action. Lynda demonstrates how the platform imports metadata, reviews, retailer links, and book information, then layers in tools for lead magnets, blogs, custom pages, email campaigns, and direct sales. The core promise is simple but powerful: authors should be able to build a polished home base in minutes, not wrestle for weeks with a pile of disconnected tools.Russell and Lee also dig into a larger issue underneath the tech demo: why so many authors still avoid building a real online home base, even in 2026. The answer is not usually philosophical resistance so much as tool fatigue and intimidation. Tertulia’s pitch is that authors already know they need a website, an email list, and better direct reader relationships. They just do not want to become accidental web developers to get there. That is where the platform is trying to meet them: less friction, fewer subscriptions, and less maintenance over time.A major thread in the episode is author audience ownership. Lynda notes that one recurring lesson from Tertulia’s work with authors is that social media attention is far less durable than a reader email list, and that email campaigns often outperform social in actual sales. Tertulia’s built-in tools are meant to make that shift easier by combining reader magnets, email capture, newsletter templates, and direct sales in one place. For authors tired of bouncing between MailerLite, BookFunnel, Shopify, and a website builder, this consolidation is a major part of the appeal.The episode also opens the door to Tertulia’s broader ecosystem beyond author websites. Lynda describes the original Tertulia business as a book discovery and commerce platform, featuring curated recommendations, celebrity book clubs, indie press roundups, and author recommendation content. That context matters because it positions Tertulia not just as a software tool, but as a company thinking seriously about reader discovery, book buying, and the relationship between authors and audiences.By the end, the episode makes a clear case for what Tertulia is trying to become: not just “another website builder,” but an increasingly complete ecosystem for authors who want to look professional, grow an email list, sell direct, and simplify their business infrastructure without paying for five separate services or spending their creative energy on backend chaos.Topics Covered:* What Tertulia is and how it evolved from a bookstore and discovery platform into Tertulia for Authors* Lynda Hannes’s overview of Tertulia’s mission to simplify the author tech stack* Why authors still resist building websites, even though they know they need one* The “Frankenstack” problem: juggling Wix, WordPress, MailerLite, BookFunnel, Shopify, and other disconnected tools* Live demo of building an author website using only an ISBN/ASIN and Instagram handle* Importing books, metadata, retailer links, descriptions, and reviews automatically into an author site* The design process: choosing templates, updating colors, branding, and layout quickly* How Tertulia handles blogs and custom pages for authors who want more than a static website* Reader magnets and lead capture built directly into the website platform* Replacing the BookFunnel + MailerLite + website combo with a more unified toolset* Email campaigns inside Tertulia, including book-specific newsletter templates for cover reveals, preorders, and more* Why Tertulia prioritized easy, author-specific email templates before more advanced automation features* Selling ebooks and audiobooks direct through the site using Stripe checkout* Tracking direct buyers and audience data inside the platform* The option to prioritize direct buying while still linking to outside retailers like Amazon and Barnes & Noble* Discussion of embedding pixels for ad tracking and direct sales campaigns* Using Tertulia even if some ...
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    56 分
  • Asymmetric Risk, Weird Ideas, and the Business of Creative Smashups

    Asymmetric Risk, Weird Ideas, and the Business of Creative Smashups
    2026/03/23
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this wide-ranging episode of The Six Figure Author Experiment, Russell and Lee explore the strange intersection of creative chaos, business strategy, and long-term author careers. From Viking werewolf comics and serialized audio deals to squirrel shifter romance and tarot decks for business diagnostics, the conversation centers on one key idea: innovation comes from smashing unlikely things together.Along the way, they unpack the concept of asymmetric risk — taking creative bets that might fail but could also unlock entirely new audiences. The discussion also dives deep into rights management, creative positioning, and building books as long-term assets, reminding authors that every book can become part of an expanding investment portfolio if they retain control of their rights.The result is both philosophical and practical: a reminder that in the modern publishing landscape, success often comes from embracing weird ideas, hedging experiments intelligently, and creating work that only you can make.Topics Covered:* “Bushwhacking” creativity: cutting new paths by smashing ideas together* Agility quotient and why adaptability may matter more than emotional intelligence* From Viking werewolves to erotic comics: turning unexpected mashups into stories* Translating books into other media: comics, serialized audio, and new formats* Why books function as long-term creative assets and investment portfolios* Licensing opportunities authors often overlook (AI audio, streaming, serialized audio)* The importance of protecting your intellectual property and retaining rights* Common publishing contract pitfalls: perpetual rights and overly broad licensing* Narrowband rights strategies for audiobooks and emerging media* How creators can learn from early career publishing mistakes without getting stuck* Emotional detachment from failed deals or old publishers* Asymmetric risk: the relationship between unconventional ideas and breakthrough success* Why the biggest creative opportunities often come with the highest uncertainty* Hedging creative bets with proven series or steady income streams* Testing experimental ideas through Kickstarter, serialization, or niche launches* Using data and reader feedback to refine experimental series* Why authors sometimes mistake creative failure for personal failure* “Containers for money”: different projects attracting different audiences* Why some books in the same series perform differently than others* Building reader relationships through newsletters and audience ownership* Experimentation as a core creative business strategy* Why weird ideas (squirrel shifters, tarot business decks, bizarre brands) can succeed* The importance of positioning and finding the right audience* Trope + voice: combining market expectations with unique creative elements* Why tropes help readers discover new stories* Positioning creative work for discoverability without losing originality* The tension between writing for the market vs writing personal passion projects* How niche ideas can become major successes if they find the right readers* Learning to tolerate criticism and dislike when building a public creative brand* Why being distinctive is increasingly important in an AI-saturated world* Encouraging imagination and experimentation in creative careers* Turning books into multiple formats and revenue streams* The long-term value of building a creative ecosystem around your work* Final takeaway: success often begins with one weird idea you decide to pursue anyway This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    55 分
  • Episode 47 - Tarot for Business, Permission Slips, and the “F*** List” (Delegation That Actually Frees You)

    Episode 47 - Tarot for Business, Permission Slips, and the “F*** List” (Delegation That Actually Frees You)
    2026/03/09
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this episode of The Six Figure Author Experiment, Lee and Russell veer delightfully off-road into a “totally new format” conversation that blends tarot, business diagnostics, mindset, guided meditations, nervous system regulation, and delegation. Lee shares her two-year journey toward creating a tarot deck without spending $25K–$30K on art, and how AI helped her extract and match quotes from her own books into card concepts. That rabbit trail turns into a bigger theme: permission. Why creators freeze, hustle, or stall out when the real work is learning to believe you belong in the room. From “capitalist tarot” systems (major arcana as business phases) to talismans and rituals that anchor identity, the conversation lands on a practical delegation framework: start with the projects you will never do, hire for agency, and run 7-day experiments instead of building fragile job roles.Topics Covered:* Lee’s new format experiment: building a tarot deck (and why it matters)* The real cost of a traditional tarot deck: 78 cards + art + printing* Pivoting from full art to text-based decks: oracle/stuck deck hybrids* Using AI to extract quotes from your own catalog and match them to cards* “I can’t hit the trend unless I make the trend” and why creators rebuild systems to understand them* Building “business tarot”: diagnostics designed for business, not pasted onto it* Tarot as structured language: major arcana, phases, and shared symbolic meaning* Tarot as poetry: interpretation as self-revelation, not author intent* “Beyond the book” expansion: why rituals and repeat-touch objects matter* Anchors and talismans: poker chips, degrees on walls, and belief as the real ticket in* Permission economy vs. self-permission: how creators get trained to ask instead of act* Lee’s guided meditations for authors: relaxing into the solution-state and letting the brain map the path* Reticular activating system: priming your mind to notice solutions* Hustle vs. freeze: sympathetic overload, cortisol loops, and “gas + emergency brake” burnout* Walking as regulation: bilateral movement cues safety and de-escalation* Play as nervous system reset: “sketch with no outcome,” look up, take a photo, be present* Delegation as a common creator pain point: burnout + distrust + micromanaging* Delegation metaphor: if you order coffee without running into the kitchen, you’ve delegated* Hiring for agency: “extrapolating from known data” as Russell’s key interview test* The recursive feedback loop: taste, questions, and improving output over time* The “F*** List”: projects you will never do (perfect first delegation targets)* Don’t hire for high-context roles too early: community, ads, brand voice, etc.* Delegate low-hanging fruit first: personal life tasks and modular business tasks* Delegation stall-out: bicycle → Ferrari transition and tolerating the temporary slowdown* 7-day experiments over rigid goals: test, review, iterate, replace* Zone of genius homework: notice flow states, write them down, delegate the rest* Space creates growth: firing headaches, reclaiming runway, hiring better replacements* Closing recap: tarot, meditations, delegating, and embracing “good chaos” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    52 分
  • Episode 46 - Increase AOV with Direct Sales (and Get Weird Doing It)

    Episode 46 - Increase AOV with Direct Sales (and Get Weird Doing It)
    2026/02/23
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this New Year episode of The Six Figure Author Experiment, Lee Savino and Russell Nolte are joined by David Viergutz, founder of Scare Mail and CEO of Epistolary.com, to talk about a business metric Lee now can’t unsee: AOV (Average Order Value). What begins as a direct-sales strategy conversation quickly turns into a masterclass on premium experiences, fandom-building, and escaping the tired publishing “rat race.” David shares how he went from running ads in the 20 Books / SPS model to building a thriving story-letter empire, why epistolary fiction is story-first or die, and how authors can experiment with higher-priced offers without losing the magic. The through-line: in a world flooded with AI and noise, the advantage is human creativity, bold formats, and products that feel like experiences.Topics Covered:* What AOV (Average Order Value) is and why it matters for direct sales* Thinking like a business owner without losing your author soul* David’s origin story: list-building, ads, and long-term strategy* Why niche audiences can still generate massive success* “Taylor Swift pricing” as a mindset shift for premium offers* Why experiences sell: readers remember how something made them feel* The birth of Scare Mail: the mailbox as a storytelling medium* Epistolary fiction basics: letters, artifacts, rabbit holes, and immersion* Why some stories should never be “novelized”* Building a blue ocean: creating a category people can’t comparison-shop* Why the most online generation craves print and human touch* How fandom deepens through participation and interactivity* “Move closer to the customer” as a modern business principle* Building a cult-level fanbase one person at a time* The “thousand true fans” concept applied to premium fiction* Author archetypes and why “aquatic” creators win by reinventing formats* Premium experiences that scale like books: create once, sell forever* The customer journey is the same for gum, books, and Teslas (attention is the difference)* Why Amazon’s rules aren’t the only axis you can play on* Why KU is not the whole market (and why authors mistake it for the whole audience)* Pricing power: increasing prices without dips when the experience is unique* The economics problem: $20 customer acquisition vs. $3.99 products* Direct sales advantages: owning the customer relationship and reducing noise* Indie presses and “algorithm rain” strategies that don’t actually market* The Fire & Ice offer: two versions, premium pricing, and upsells to raise AOV* Why customers should pay shipping (and why authors often sabotage margins)* Risk reversal: refunding + buying a competitor’s book as a bold trust play* Testing product ideas cheaply: MOQ realities and starting with paper-based artifacts* Story-letter fundamentals: hook the story first, then explain the delivery* The epistolary rule: if you can’t explain “why letters?” start over* Artifacts defined: what counts, what works, and what’s lazy filler* Examples of artifacts: polaroids, recipes, journal entries, QR codes, audio links, word searches, ribbons, puzzles* Designing artifacts to enhance story, not add envelope weight* The “scavenger hunt” model: clues, interaction, and layered payoff* Creativity as competitive advantage in an AI-saturated world* “Get weird” as strategy: uniqueness creates true blue-ocean differentiation* Where to find David and how to pitch an epistolary project This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    57 分
  • Episode 45 - Bodywork, Burnout, and the Lie of Anxiety

    Episode 45 - Bodywork, Burnout, and the Lie of Anxiety
    2026/01/26

    * Listen on Spotify

    * Listen on Apple

    * Listen on Youtube

    * Listen on Pocketcasts

    * Book Launch checklist: https://BookHip.com/BDSWRRT

    * Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/

    * http://hapitalist.com/

    In this deeply honest and wide-ranging episode of The Six Figure Author Experiment, Lee and Russell dive into the often-overlooked connection between bodywork, burnout, creativity, and financial success. Drawing from neuroscience, somatic tracking, chronic illness research, and lived experience, they explore why mindset work alone often fails — and how unregulated nervous systems keep authors stuck in cycles of exhaustion, anxiety, and self-criticism. This episode reframes success through the lens of safety, regulation, and joy, offering practical tools for healing, creativity, and sustainable growth in 2026 and beyond.

    Topics Covered:

    * Why writer’s block and income plateaus often originate in the body, not the mind

    * The mind-body connection: psychosomatic symptoms, TMS, and neuroplastic pain

    * Burnout as a survival response, not a personal failure

    * How hustle culture disconnects creators from their bodies

    * Why affirmations alone don’t work without somatic safety

    * Somatic tracking and checking in with the body throughout the day

    * The role of chronic stress in shutting down creativity and desire

    * Trauma responses and internal “protector parts” formed in childhood

    * How negative self-talk operates below conscious awareness

    * Why your nervous system doesn’t understand language — only sensation

    * Rest vs. productivity: redefining what “success” feels like

    * Neutral thinking and releasing judgment as a path to peace

    * Parasympathetic vs. sympathetic nervous systems explained simply

    * Why anxiety is not a signal of danger — and when it actually matters

    * Fight, flight, freeze, fawn, and people-pleasing as stress responses

    * The myth of boredom and anxiety as opposites

    * How animals regulate stress — and what humans forgot

    * Breathwork basics: resonant breathing, 4–7–8 breathing, and why box breathing isn’t enough

    * Why most adults don’t breathe properly (and how to fix it gently)

    * Pain reprocessing therapy, Curable, JournalSpeak, and brain retraining

    * Yoga, stretching, movement, and ancient regulation practices across cultures

    * Religion, ritual, and community as nervous system regulation tools

    * Why creativity and marketing require safety, play, and embodiment

    * The danger of perfectionism and the value of “good enough” action

    * Closing stress cycles instead of suppressing emotion

    * Why emotions naturally last 90 seconds — and what keeps them looping

    * Radical acceptance of self, others, and life events

    * Why most things actually work out for most people

    * The “dog on the nail” metaphor and choosing relief sooner

    * How fear-driven busyness blocks inspiration

    * Why rest creates better ideas faster than grinding

    * Cutting spinning plates instead of sustaining exhaustion

    * Doing fewer things better as the true path to scaling

    * Reverse time-blocking: designing work around life, not the opposite

    * Why regulation is the foundation for creativity, income, and joy

    * Choosing softness, safety, and pleasure as a radical success strategy

    * Teaching the next generation emotional regulation as a superpower

    * Redefining “paradise” as presence, peace, and creative flow



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    1 時間 5 分
  • Episode 44 - Butter, Joy, and Universal Fantasies with Theodora Taylor

    Episode 44 - Butter, Joy, and Universal Fantasies with Theodora Taylor
    2025/12/29

    * Listen on Spotify

    * Listen on Apple

    * Listen on Youtube

    * Listen on Pocketcasts

    * Book Launch checklist: https://BookHip.com/BDSWRRT

    * Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/

    * http://hapitalist.com/

    In this delightfully rich episode of The Six Figure Author Experiment, Lee and Russell sit down with bestselling author and teacher Theodora Taylor to talk about Universal Fantasy, Butter Sponsors, and how to keep your creativity alive. Together, they explore how to rediscover joy in your work, why tropes resonate so deeply with readers, and how “butter” — those emotionally charged, sensory-rich story moments — can transform good books into unforgettable ones. From Batman and Beauty and the Beast to K-pop Demon Hunters, this conversation is a masterclass in emotional storytelling and audience connection.

    Topics Covered:

    * What Universal Fantasy really means (and how it differs from tropes)

    * “Butter” and “Butter Sponsors”: how to find what makes your story delicious

    * Why readers crave emotional payoff — and how to deliver it at an 11

    * Turning familiar tropes into deeply resonant, character-driven moments

    * How to use set-up and payoff to craft satisfying emotional arcs

    * Common author fears about “too much butter” — and why it’s rarely enough

    * How creative burnout often stems from disconnection from joy

    * Using songs, movies, and aesthetics as inspiration (Butter Sponsors in action)

    * Finding new creative sparks through The Artist’s Date and playful exploration

    * How “Enemies to Lovers” and “One Bed” tropes can be done right

    * Why professors taught us to avoid “cringe” — and why we must unlearn that

    * Emotional truth vs. literary restraint: making readers feel

    * The psychology of wounded heroes (and why Batman is the ultimate billionaire romance archetype)

    * Writing as entertainment — embracing your role as storyteller and performer

    * How to bring joy back into your author career through intention and play

    * Theodora’s framework of “Butter Comps” — finding comp stories across media

    * Building an “author butter” style unique to your voice and emotional palette

    * The Happy Medium between structure and intuition in storytelling

    * Why joy and generosity are the secret to long-term creative fulfillment



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    47 分
  • Episode 43 - Breaking Down Brick Walls: How to Find the Door, the Window, or the Lesson

    Episode 43 - Breaking Down Brick Walls: How to Find the Door, the Window, or the Lesson
    2025/12/01

    * Listen on Spotify

    * Listen on Apple

    * Listen on Youtube

    * Listen on Pocketcasts

    * Book Launch checklist: https://BookHip.com/BDSWRRT

    * Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/

    * http://hapitalist.com/

    In this powerful and reflective episode of The Six Figure Author Experiment, Russell and Lee explore what it really means to hit a brick wall in your creative or business journey — and why you shouldn’t always try to smash through it. Through stories of coaching calls, spiritual metaphors, and mindset shifts, they unpack how resistance often signals misalignment, not failure. Learn how to recognize when you’re forcing the wrong path, how to find “the door” instead of breaking the wall, and how to diagnose whether your challenge is a project, audience, prioritization, or income problem.

    Topics Covered:

    * Why most “brick walls” aren’t meant to be broken — they’re signals, not barriers

    * Healing limiting beliefs one “brick” at a time instead of fighting the whole wall

    * The armor we build from childhood and how to safely shed it for true growth

    * Addition by subtraction: why scaling up often requires doing less, not more

    * Learning to control inputs, not outputs — and embracing creative surrender

    * How collaboration and outside perspectives accelerate your author growth

    * Releasing control and building trust through editing, partnerships, and feedback

    * The difference between “real” blocks and imagined ones — mindset vs. mechanics

    * The universe’s brick walls as invitations to pivot, not punishments

    * Understanding when pain or loss is actually clearing the path for expansion

    * The “lock through” metaphor: waiting for alignment before moving to the next level

    * How fear disguises itself as over-control or over-effort

    * The “Happy Compass” framework: diagnosing your true problem

    * Heart / Project problems – issues inside the book or creative work

    * Audience problems – not enough or the wrong readers

    * Prioritization problems – too many low-impact actions

    * Income problems – conversion or pricing challenges

    * Why solving the wrong problem keeps authors stuck

    * Choosing the money: how to double down on what’s already working

    * Micro-practices to open your “flow” with money and creative energy

    * Nervous system regulation and somatic awareness for sustainable creativity

    * How embodiment, mindset, and business systems interconnect

    * From frustration to flow: how to reconnect with joy and direction



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    28 分
  • Episode 42 - The Science of Scaling (and Healing): Balancing Growth, Mindset, and Nervous System Regulation

    Episode 42 - The Science of Scaling (and Healing): Balancing Growth, Mindset, and Nervous System Regulation
    2025/10/27

    * Listen on Spotify

    * Listen on Apple

    * Listen on Youtube

    * Listen on Pocketcasts

    * Book Launch checklist: https://BookHip.com/BDSWRRT

    * Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/

    * http://hapitalist.com/

    In this thought-provoking episode of The Six Figure Author Experiment, Russell, Lee, and guest Heather Hildenbrand dive deep into The Science of Scaling — exploring what happens when manifestation meets hustle culture. They debate the book’s “tech bro” tone versus its powerful mindset principles and uncover how authors can use identity shifts, nervous system regulation, and space-making to create success sustainably. From millionaire self-concept to burnout recovery, this episode bridges business strategy, psychology, and woo-woo wisdom to redefine what “scaling” really means.

    Topics Covered:

    * Why The Science of Scaling feels more like “Manifestation for Tech Bros”

    * The connection between identity, self-concept, and rapid transformation

    * Reframing impossible goals as catalysts for identity shifts

    * Raising your “floor”: creating boundaries and cutting clutter to scale effectively

    * How nervous system regulation impacts creativity, peace, and success

    * The biology of manifestation: using the reticular activating system (RAS) intentionally

    * Healing burnout and reclaiming calm after hustle culture

    * The power of “creating space” for deep work and emotional health

    * Why authors must believe they are capable before success can manifest

    * Delusional goals, embodiment, and future-self meditations

    * Balancing masculine (strategic) and feminine (energetic) approaches to business

    * Making peace with uncertainty and doing “dumb” experiments that actually work

    * Scaling peace of mind versus scaling income

    * How regulating your body makes scaling sustainable

    * From survival mode to creative flow: learning to close the stress cycle

    * Simplifying to scale: finding your “one great idea” instead of chasing everything

    * Freedom to create vs. freedom from obligation

    * How to hold your “want” tightly but your “how” loosely

    * Accepting imperfection: “I’m rich and a hot mess” mindset

    * Millionaire problems vs. survival problems—and why normalization matters

    * Manifestation, belief systems, and emotional neutrality as keys to sustainable growth



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    1 時間 23 分