『The Six Figure Author Experiment Podcast』のカバーアート

The Six Figure Author Experiment Podcast

The Six Figure Author Experiment Podcast

著者： Six Figure Author Experiment
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 USA Bestselling Authors Lee Savino and Russell Nohelty conduct experiments and talk to experts about how to build a six figure career.

www.sixfigureauthorexperiment.comSix Figure Author Experiment アート 個人的成功 文学史・文学批評 自己啓発
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  • Episode 49 - Tertulia for Authors: A Simpler Website, Email, and Direct Sales Stack for Indie Authors

    Episode 49 - Tertulia for Authors: A Simpler Website, Email, and Direct Sales Stack for Indie Authors
    2026/04/06
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/* https://link.tertulia.com/ykHxfSIn this episode of The Six Figure Author Experiment, Russell and Lee sit down with Lynda Hannes, co-founder of Tertulia, to explore a tool built to solve one of the most exhausting parts of the author business: the messy, expensive, duct-taped-together stack of websites, email tools, direct sales platforms, and assorted software subscriptions. Lynda explains how Tertulia began as a book discovery platform and online bookstore, then expanded into Tertulia for Authors, a streamlined author platform designed to make websites and audience-building dramatically easier.The conversation centers on a live walkthrough of the Tertulia website builder, showing how quickly an author can generate a site from an ISBN or ASIN and an Instagram handle, then customize colors, branding, books, blog posts, and calls to action. Lynda demonstrates how the platform imports metadata, reviews, retailer links, and book information, then layers in tools for lead magnets, blogs, custom pages, email campaigns, and direct sales. The core promise is simple but powerful: authors should be able to build a polished home base in minutes, not wrestle for weeks with a pile of disconnected tools.Russell and Lee also dig into a larger issue underneath the tech demo: why so many authors still avoid building a real online home base, even in 2026. The answer is not usually philosophical resistance so much as tool fatigue and intimidation. Tertulia’s pitch is that authors already know they need a website, an email list, and better direct reader relationships. They just do not want to become accidental web developers to get there. That is where the platform is trying to meet them: less friction, fewer subscriptions, and less maintenance over time.A major thread in the episode is author audience ownership. Lynda notes that one recurring lesson from Tertulia’s work with authors is that social media attention is far less durable than a reader email list, and that email campaigns often outperform social in actual sales. Tertulia’s built-in tools are meant to make that shift easier by combining reader magnets, email capture, newsletter templates, and direct sales in one place. For authors tired of bouncing between MailerLite, BookFunnel, Shopify, and a website builder, this consolidation is a major part of the appeal.The episode also opens the door to Tertulia’s broader ecosystem beyond author websites. Lynda describes the original Tertulia business as a book discovery and commerce platform, featuring curated recommendations, celebrity book clubs, indie press roundups, and author recommendation content. That context matters because it positions Tertulia not just as a software tool, but as a company thinking seriously about reader discovery, book buying, and the relationship between authors and audiences.By the end, the episode makes a clear case for what Tertulia is trying to become: not just “another website builder,” but an increasingly complete ecosystem for authors who want to look professional, grow an email list, sell direct, and simplify their business infrastructure without paying for five separate services or spending their creative energy on backend chaos.Topics Covered:* What Tertulia is and how it evolved from a bookstore and discovery platform into Tertulia for Authors* Lynda Hannes’s overview of Tertulia’s mission to simplify the author tech stack* Why authors still resist building websites, even though they know they need one* The “Frankenstack” problem: juggling Wix, WordPress, MailerLite, BookFunnel, Shopify, and other disconnected tools* Live demo of building an author website using only an ISBN/ASIN and Instagram handle* Importing books, metadata, retailer links, descriptions, and reviews automatically into an author site* The design process: choosing templates, updating colors, branding, and layout quickly* How Tertulia handles blogs and custom pages for authors who want more than a static website* Reader magnets and lead capture built directly into the website platform* Replacing the BookFunnel + MailerLite + website combo with a more unified toolset* Email campaigns inside Tertulia, including book-specific newsletter templates for cover reveals, preorders, and more* Why Tertulia prioritized easy, author-specific email templates before more advanced automation features* Selling ebooks and audiobooks direct through the site using Stripe checkout* Tracking direct buyers and audience data inside the platform* The option to prioritize direct buying while still linking to outside retailers like Amazon and Barnes & Noble* Discussion of embedding pixels for ad tracking and direct sales campaigns* Using Tertulia even if some ...
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    56 分
  • Asymmetric Risk, Weird Ideas, and the Business of Creative Smashups

    Asymmetric Risk, Weird Ideas, and the Business of Creative Smashups
    2026/03/23
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this wide-ranging episode of The Six Figure Author Experiment, Russell and Lee explore the strange intersection of creative chaos, business strategy, and long-term author careers. From Viking werewolf comics and serialized audio deals to squirrel shifter romance and tarot decks for business diagnostics, the conversation centers on one key idea: innovation comes from smashing unlikely things together.Along the way, they unpack the concept of asymmetric risk — taking creative bets that might fail but could also unlock entirely new audiences. The discussion also dives deep into rights management, creative positioning, and building books as long-term assets, reminding authors that every book can become part of an expanding investment portfolio if they retain control of their rights.The result is both philosophical and practical: a reminder that in the modern publishing landscape, success often comes from embracing weird ideas, hedging experiments intelligently, and creating work that only you can make.Topics Covered:* “Bushwhacking” creativity: cutting new paths by smashing ideas together* Agility quotient and why adaptability may matter more than emotional intelligence* From Viking werewolves to erotic comics: turning unexpected mashups into stories* Translating books into other media: comics, serialized audio, and new formats* Why books function as long-term creative assets and investment portfolios* Licensing opportunities authors often overlook (AI audio, streaming, serialized audio)* The importance of protecting your intellectual property and retaining rights* Common publishing contract pitfalls: perpetual rights and overly broad licensing* Narrowband rights strategies for audiobooks and emerging media* How creators can learn from early career publishing mistakes without getting stuck* Emotional detachment from failed deals or old publishers* Asymmetric risk: the relationship between unconventional ideas and breakthrough success* Why the biggest creative opportunities often come with the highest uncertainty* Hedging creative bets with proven series or steady income streams* Testing experimental ideas through Kickstarter, serialization, or niche launches* Using data and reader feedback to refine experimental series* Why authors sometimes mistake creative failure for personal failure* “Containers for money”: different projects attracting different audiences* Why some books in the same series perform differently than others* Building reader relationships through newsletters and audience ownership* Experimentation as a core creative business strategy* Why weird ideas (squirrel shifters, tarot business decks, bizarre brands) can succeed* The importance of positioning and finding the right audience* Trope + voice: combining market expectations with unique creative elements* Why tropes help readers discover new stories* Positioning creative work for discoverability without losing originality* The tension between writing for the market vs writing personal passion projects* How niche ideas can become major successes if they find the right readers* Learning to tolerate criticism and dislike when building a public creative brand* Why being distinctive is increasingly important in an AI-saturated world* Encouraging imagination and experimentation in creative careers* Turning books into multiple formats and revenue streams* The long-term value of building a creative ecosystem around your work* Final takeaway: success often begins with one weird idea you decide to pursue anyway This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    55 分
  • Episode 47 - Tarot for Business, Permission Slips, and the “F*** List” (Delegation That Actually Frees You)

    Episode 47 - Tarot for Business, Permission Slips, and the “F*** List” (Delegation That Actually Frees You)
    2026/03/09
    * Listen on Spotify* Listen on Apple* Listen on Youtube* Listen on Pocketcasts* Book Launch checklist: https://BookHip.com/BDSWRRT* Millionaire Author Mastermind Facebook group: https://www.facebook.com/groups/millionaireauthormastermind/* http://hapitalist.com/In this episode of The Six Figure Author Experiment, Lee and Russell veer delightfully off-road into a “totally new format” conversation that blends tarot, business diagnostics, mindset, guided meditations, nervous system regulation, and delegation. Lee shares her two-year journey toward creating a tarot deck without spending $25K–$30K on art, and how AI helped her extract and match quotes from her own books into card concepts. That rabbit trail turns into a bigger theme: permission. Why creators freeze, hustle, or stall out when the real work is learning to believe you belong in the room. From “capitalist tarot” systems (major arcana as business phases) to talismans and rituals that anchor identity, the conversation lands on a practical delegation framework: start with the projects you will never do, hire for agency, and run 7-day experiments instead of building fragile job roles.Topics Covered:* Lee’s new format experiment: building a tarot deck (and why it matters)* The real cost of a traditional tarot deck: 78 cards + art + printing* Pivoting from full art to text-based decks: oracle/stuck deck hybrids* Using AI to extract quotes from your own catalog and match them to cards* “I can’t hit the trend unless I make the trend” and why creators rebuild systems to understand them* Building “business tarot”: diagnostics designed for business, not pasted onto it* Tarot as structured language: major arcana, phases, and shared symbolic meaning* Tarot as poetry: interpretation as self-revelation, not author intent* “Beyond the book” expansion: why rituals and repeat-touch objects matter* Anchors and talismans: poker chips, degrees on walls, and belief as the real ticket in* Permission economy vs. self-permission: how creators get trained to ask instead of act* Lee’s guided meditations for authors: relaxing into the solution-state and letting the brain map the path* Reticular activating system: priming your mind to notice solutions* Hustle vs. freeze: sympathetic overload, cortisol loops, and “gas + emergency brake” burnout* Walking as regulation: bilateral movement cues safety and de-escalation* Play as nervous system reset: “sketch with no outcome,” look up, take a photo, be present* Delegation as a common creator pain point: burnout + distrust + micromanaging* Delegation metaphor: if you order coffee without running into the kitchen, you’ve delegated* Hiring for agency: “extrapolating from known data” as Russell’s key interview test* The recursive feedback loop: taste, questions, and improving output over time* The “F*** List”: projects you will never do (perfect first delegation targets)* Don’t hire for high-context roles too early: community, ads, brand voice, etc.* Delegate low-hanging fruit first: personal life tasks and modular business tasks* Delegation stall-out: bicycle → Ferrari transition and tolerating the temporary slowdown* 7-day experiments over rigid goals: test, review, iterate, replace* Zone of genius homework: notice flow states, write them down, delegate the rest* Space creates growth: firing headaches, reclaiming runway, hiring better replacements* Closing recap: tarot, meditations, delegating, and embracing “good chaos” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com
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    52 分
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