『The Site Shed | Systems, Strategy and Growth for Tradies and Contractors』のカバーアート

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

著者： Matt Jones - Helping Tradies Build Smarter Scalable Businesses
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The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514

    Google Just Made Your Leads More Expensive (And Nobody Told You) | ft. Ethan Carter | Ep. 514
    2026/09/01

    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

    They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

    🎥 Watch the full episode: https://youtu.be/g43-VItf72Q

    KEY CHAPTERS
    00:00 - Introduction
    02:06 - Google Changed the Rules
    03:10 - Meet Ethan Carter
    03:49 - A Real Trade Business Example
    06:00 - The New Target CPA Behaviour
    07:53 - Which Campaigns Are Affected
    11:02 - The Limited by Budget Risk
    15:32 - A $1,000-a-Day Case Study
    17:10 - Monitor Before You React
    21:44 - Three Checks for Exposure
    27:21 - Option One: Reset the Target
    28:52 - Work Backwards From Job Value
    31:54 - Alternative Bidding Strategies
    35:27 - When More Budget Makes Sense
    36:27 - The Cost of Doing Nothing
    40:13 - What to Check This Week
    42:21 - What to Ask Your Agency
    43:31 - Know Your True Acquisition Cost
    46:25 - Closing Remarks and Resources

    About the Guest: Ethan Carter
    Ethan Carter is an Ads Specialist and Account Manager at Tradie Web Guys, where he manages paid advertising campaigns for trade and contractor businesses. He works directly with campaign data, bidding strategies and lead costs to help clients generate profitable opportunities rather than simply buying more traffic.

    Want help understanding what this change means for your campaigns?
    🫱🏻‍🫲🏼 Book a call with Tradie Web Guys: https://tradie.wiki/yt

    #podcast #thesiteshed #tradiewebguys #googleads #leadgeneration #tradiebusiness #paidsearch #digitalmarketing

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    46 分
  • AI Can't Fix Your Fractured Business | ft. Matt Jones | Ep. 513

    AI Can't Fix Your Fractured Business | ft. Matt Jones | Ep. 513
    2026/08/30

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt


    Every tradie and contractor is being sold an AI robot to answer their phones right now, and most of them are about to waste their money. Matt Jones goes solo on this one to explain why the missed call was never the real problem. Leads do not die on the phone, they die in your inbox, and bolting AI onto a fractured system just helps you lose jobs faster.


    Matt covers where AI genuinely wins for trade businesses, speed to lead, after hours call capture and inward facing reminders that push humans to follow up, and where it consistently backfires, deep qualification, quoting and papering over a sales process that was never properly defined. He then maps the full lead management flow the agency runs with clients, capture, respond, pursue, qualify and nurture, including the Sydney solar business that went from 2% to 77% conversion once humans went back on the phones. If someone has told you AI is the answer, listen before you sign up to anything.


    🎥 Watch the full episode: https://youtu.be/EFsiq892xlE


    KEY CHAPTERS
    00:00 - Introduction
    01:40 - The AI Robot Pitch Every Tradie Hears
    02:32 - Leads Die in Your Inbox
    03:29 - Where AI Wins: Speed to Lead
    04:53 - After Hours Call Capture
    05:33 - Follow Ups and the Eighth Touch
    06:41 - Where AI Backfires: Deep Qualification
    08:25 - Quoting Chaos and Price Shock
    09:27 - Why a Broken Process Stays Broken
    11:03 - Solar Case Study: 2% to 77%
    13:07 - Mapping Your Critical Client Flow
    15:29 - Capture: Every Lead Into a CRM
    16:55 - Respond: The Five Minute Rule
    18:26 - Pursue: Twice a Day for Five Days
    22:00 - Qualify: The Discovery Call
    24:28 - Nurture: Useful, Relevant, Frequent
    27:03 - Get Your Impact Roadmap
    28:37 - Closing Remarks and Resources


    About the Host: Matt Jones


    Matt Jones is the founder of Tradie Web Guys and the host of The Site Shed. He works with tradies and contractors every day on the sales and marketing systems that turn leads into booked jobs. This episode is a straight read of what the agency sees working and failing across client accounts right now.

    Website: https://www.tradiewebguys.com.au/
    Impact Roadmap session: https://www.tradiewebguys.com.au/
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/


    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/


    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed


    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed


    #podcast #thesiteshed #tradiewebguys #aiforbusiness #speedtolead #leadmanagement #salesprocess #tradiebusiness

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    30 分
  • You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512
    2026/08/18

    You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    You can run a business on four hours sleep, servo food and caffeine for a while. Then your body sends the invoice. Matt Jones sits down with Dr. B. Stephen Sanders, founder of Whole Men's Health, a physician who hit the wall himself in his late 30s with brain fog, fatigue and low libido at the exact point his career and family life were going well. His conclusion after ten years in primary care and years running men's health clinics is blunt. Most blokes normalise exhaustion until their performance, their relationships or their health force the issue.

    Stephen breaks down the foundations that drive about 80 per cent of the result, which are sleep, nutrition and training, then covers what baseline blood work should actually include and how to read testosterone labs alongside symptoms instead of chasing a script. Matt and Stephen get into magnesium, vitamin D, zinc, omega 3s and creatine, why there is no one size fits all nutrition plan, the 3pm crash, peptides, and why trying to fix ten things at once collapses after 30 days. If you have been using your age as the excuse, this conversation takes it off you.

    🎥 Watch the full episode: https://youtu.be/6seUic6paUw

    KEY CHAPTERS
    00:00 - Introduction
    01:49 - Meet Dr. Stephen Sanders
    02:41 - The Wall He Hit in His Late 30s
    04:08 - Why the 40s Hit Different
    07:13 - Ageing Is Not an Excuse
    11:28 - Training at 40 Versus 20
    12:53 - The Foundations Are 80 Percent
    16:20 - Relationships and Mindset
    18:14 - Sleep, Training and Nutrition
    19:33 - There Is No One Size Fits All
    22:58 - Supplements Worth Taking
    27:07 - Get Baseline Blood Work
    30:11 - Testosterone, TRT and Symptoms
    31:43 - The 3pm Crash
    35:02 - You Are the CEO of Your Health
    36:21 - Habits Beat 30 Day Sprints
    43:16 - Health Scares and Second Chances
    46:14 - Phones, Kids and Presence
    49:21 - Closing Remarks and Resources

    About the Guest: Stephen Sanders
    Dr. B. Stephen Sanders is a board certified family medicine physician and the founder of Whole Men's Health, with clinics in Florida and Alabama plus nationwide telehealth. He spent his first ten years in traditional primary care before hitting his own wall in his late 30s, then rebuilt himself from the inside out. He now works with entrepreneurs, business owners and high performing men on energy, hormones, recovery and long term vitality. Husband and father of four.

    Website: https://www.wholemenshealth.com
    Work with Dr. Sanders: https://www.wholemenshealth.com/provider/b-stephen-sanders-md-mph
    LinkedIn: https://www.linkedin.com/in/stephensandersmd

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys #menshealth #burnout #tradiebusiness #testosterone #longevity

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
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    49 分
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