Got a great idea for a business but not sure if it’s worth pursuing? In this video, Nik Cree walks you through a simple, step-by-step process to test any business idea fast without building a website, buying software, or wasting months on something that won’t sell. You’ll learn how to validate your idea, create a free lead magnet, capture emails, and start building your first offer all in under a day using free tools.

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What You’ll Learn

The 6-step framework to go from idea to first sale

How to use Facebook Groups for free market research

The one-word search trick to uncover what your audience really wants

How to create a lead magnet in Canva in under 30 minutes

How to build a landing page and collect leads with Google Forms

What to say in follow-up emails to start sales conversations

Why It Matters

Too many business owners waste time building products nobody wants. This framework flips that. You’ll discover how to build what people are already asking for, using tools you already have access to. By the end of the video, you’ll have everything you need to test a real idea, collect leads, and get your first paying customer without spending a cent.

About the Speaker

Nik Cree is a digital strategist and founder of SmashGo, specialising in helping non-tech-savvy business owners turn ideas into automated income streams using simple, low-cost tools.

Timestamps

00:00 What this session is about and who it’s for

02:02 The danger of building the wrong offer (real case study)

03:44 Why solving the right problem is where the money is

06:01 The 6-Step Idea to Income Framework explained

08:31 How to use Facebook Groups for free market research

11:50 The single best keyword to uncover pain points fast

17:10 What types of questions to search for and why

23:56 Turning your research into a simple lead magnet in Canva

28:45 How to share your lead magnet using Google Forms

31:22 Creating a basic opt-in page (no website needed)

41:01 Collecting leads and building a free CRM with Google Sheets

48:49 What to write in your follow-up emails

50:21 Starting real conversations to uncover buying intent

57:50 When to scale your idea into an offer or webinar

01:03:28 Invitation to the half-day Idea Validation Workshop

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