In this episode of the podcast I had the pleasure of chatting with Donna Jackson for the Coaching with Integrity Podcast.

In this episode, we're talking about one of the most misunderstood clients in the fitness industry: the chronic yo-yo dieter. The person who knows exactly what to do, has done it before, and somehow ends up back at square one. Again.

We dig into why labelling these clients as lacking discipline is not only wrong — it's actively making things worse. Years of dieting leave a mark, not just physically but psychologically, and coaching them the same way you'd coach a first-timer is a recipe for another rebound.

We cover:

• Why adherence failure is a coaching problem, not a client problem
• The emotional and behavioural patterns that keep chronic dieters stuck
• What the first 30 days with these clients should actually look like
• The dietary approaches most likely to backfire — and what to do instead
• Why maintenance is a skill set coaches need to actively teach
• How to build client autonomy so they don't need you forever

If you want help breaking away from yo-yo dieting

Apply for coaching here
www.shanewalshfitness.com/onlinecoaching

In this episode I chat with one of my clients who is finishing working 1-1 with me after 3 years. We chat about everything from body image, why food was never the issue, mental health and advice to others.

Online coaching www.shanewalshfitness.com/onlinecoaching

There's a strange point in dieting that nobody warns you about. It doesn't happen on day one. Or even week one. It happens quietly, somewhere in the middle of your 10th restart.

You stop seeing it as something you're doing… And you start believing it's just who you are.

"I'm someone who falls off track."

"I'm someone who starts strong and then loses it."

"I'm someone who always has to restart on Monday."

And once that identity settles in, it changes everything. here is how to challenge this identity

Online coaching www.shanewalshfitness.com/onlinecoaching