In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop losing leads and start filling your calendar faster, this episode is packed with practical steps.

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and YouTube. You’ll learn which types of video ads work best, how to create scroll-stopping content on a budget, and why video marketing is essential for any serious ad strategy. This isn’t about “going viral” — it’s about running video campaigns that convert. Tune in to learn how to get results with the most powerful ad format available.

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recession-proof service businesses from those that struggle. We’ll cover marketing strategies that work in a tight economy, how to position your business for essential demand, and what it takes to gain market share while others pull back. If you want to keep growing, even when others stall, this episode is packed with practical insights.

In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuable online real estate for service businesses and how to secure your spot. We’ll cover the role of reviews, consistent citations, backlinks, and optimizing your Google Business Profile (GBP). Discover how to leverage structured data, quality content, and strategic updates to dominate local SEO. Whether you’re just starting or looking to refine your strategy, this episode is packed with actionable tips to elevate your local search rankings.

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing. Whether you’re just starting with LSAs or looking to improve performance, this episode provides actionable insights to help you win with Local Service Ads.

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer retention, referrals, and cross-selling. Tune in for practical tips and strategies to make email marketing a vital part of your service business growth.

In this bonus episode of The Service Business Marketing Podcast, we reflect on the key marketing lessons from 2024 and what they mean for service businesses heading into 2025. Discover how fierce local search competition, rising Google Ads costs, and the evolution of organic SEO have reshaped the marketing landscape. Learn actionable strategies to navigate these challenges, including optimizing for Google Business Profiles, managing Local Service Ads, and using measurable marketing tactics like UTM tracking and call analytics. We’ll also explore how social media targeting and AI advancements can be leveraged for competitive advantage, while emphasizing the timeless value of referral campaigns. Whether it’s short-term wins through ads or long-term growth with SEO and CRM systems, this episode provides a roadmap for service businesses to thrive in a challenging economy. Join us as we share practical insights, answer common questions about AI and Google’s antitrust lawsuit, and offer free tools and resources to help you innovate and stay ahead in 2025.

In this bonus episode of "The Service Business Marketing Podcast," we take a comprehensive look at what it takes to achieve 300% growth in your service business. From detailed planning and unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, optimize local SEO, and create an effective print marketing package. Learn about impactful ad campaigns and using a custom CRM to manage leads and follow-ups. This episode provides the tools and insights needed to dominate your market.