If your sales team is working hard and you’re still missing revenue, this episode is for you.

In this episode of The Selling Point Podcast, Anthony Nicks speaks directly to CEOs and business owners who are busy, committed, and frustrated by unpredictable sales results. The uncomfortable truth is this: effort is rarely the issue. Leadership systems are.

You’ll learn why activity doesn’t equal progress, how pipelines quietly drift, why forecasts miss even in good companies, and what sales leadership actually looks like when revenue matters. This conversation reframes missed revenue goals away from motivation and toward structure, standards, coaching, and cadence.

Anthony also explains where Fractional Sales Management fits for organizations that have outgrown their current sales leadership model but aren’t ready for full-time overhead.

If you’re tired of chasing numbers and want predictability, control, and clarity, this episode will hit close to home.

https://transformativesalessystems.com/blogs/working-hard-missing-revenue-goals/

Straight talk for CEOs and business owners who want a sales engine that works.

AI has officially taken over the sales world, but is it actually helping you close more business?

In this episode of The Selling Point, Anthony Nicks breaks down the truth behind the AI wave hitting small and mid-sized businesses. With every vendor pitching “AI-powered” sales tools, CEOs are left wondering what’s real, what’s hype, and what will genuinely drive revenue.

Anthony cuts through the noise and gets real about:

• Why AI is everywhere and why CEOs are right to pay attention
• The specific areas where AI actually helps SMB sales teams
• The biggest myths and oversold promises flooding the market
• How AI can expose your leadership or process gaps faster than ever
• Why SMBs often get AI adoption wrong
• The real risk of automating chaos
• The question every CEO should ask before choosing any tool
• How AI becomes a force multiplier only when the right sales system exists
• Where Fractional Sales Management fills the leadership gap

AI is powerful... but it does not replace leadership, structure, or accountability. It amplifies what already exists. If your system is solid, AI accelerates it. If your system is sloppy, AI makes the mess bigger.

This episode gives CEOs the clarity they need to make smart decisions about AI, sales teams, and where to invest to actually grow revenue.

Want AI to be a multiplier — not another distraction?

Learn more about strengthening your sales foundation at:
👉 https://transformativesalessystems.com

Or schedule a time to discuss at:

https://transformativesalessystems.com/contact/

Straight talk for CEOs and business owners who want a sales engine that works.

Your year-end sales conversation is one of the most important leadership moments you have all year and most CEOs waste it.

In this episode of The Selling Point Podcast, Anthony Nicks breaks down how CEOs and owners of small and mid-sized B2B companies should talk with their sales team about performance at year end so that next year actually looks different.

This is not about pep talks.
This is about leadership, clarity, and systems.

You will learn:

• Why most year-end sales conversations miss the mark
• How to be honest about performance without destroying morale
• Why focusing only on results guarantees more of the same
• How to reset standards around process, pipeline, and CRM
• Where most sales teams quietly lose leverage
• How Fractional Sales Management turns a reset into real execution

If your sales performance has felt inconsistent, reactive, or overly dependent on last-minute heroics, this episode will show you how to reset expectations and build momentum the right way.

This is the sales reset conversation every CEO needs to lead correctly.

Ready to move beyond year-end speeches and actually change how sales is led in your company?

Schedule a time to discuss.

https://transformativesalessystems.com/sales-leadership/

https://transformativesalessystems.com/

Straight talk for CEOs and business owners who want a sales engine that works.

If your sales month always ends in a last-minute scramble, this episode is for you.

Most small and mid-sized B2B businesses don’t struggle with effort...they struggle with predictability. In this episode of The Selling Point, Anthony Nicks breaks down why so many CEOs operate in constant sales firefighting mode, and what it really takes to move into reliable, forecastable revenue.

You’ll learn:

• Why most sales forecasts are built on optimism instead of evidence
• What a real sales forecasting model looks like for SMBs
• How inconsistent process quietly destroys predictability
• Why cadence and leadership matter more than motivation
• How Fractional Sales Management helps SMBs replace chaos with control

If your pipeline feels full but unreliable, your forecasts feel like guesses, or you’re still personally stepping in at the end of every month to save deals, this episode will show you exactly what’s missing and how to fix it.

This is the roadmap from reaction to real revenue control.

https://transformativesalessystems.com/contact/

Straight talk for CEOs and business owners who want a sales engine that works.

Selling on price vs value is one of the biggest challenges SMB CEOs face and one of the most costly. When your sales team discounts to win deals, you don’t win customers… you rent them.

In this episode of The Selling Point Podcast, Anthony Nicks breaks down why discounting hurts your margins, your brand, and your sales culture and what CEOs can do to stop it.

In this episode you’ll learn:

• Why selling on price traps your company in a race to the bottom
• What discounting really does to your profit margins
• Why price-based buyers are your worst customers long-term
• How weak sales leadership encourages discounting
• The five shifts CEOs must make to build a value-driven sales team
• Where Fractional Sales Management fits into the solution

Whether you’re a CEO, business owner, or head of sales, this conversation will help you regain control of your sales team, protect your margins, and build a company that competes on value, not low price.

Read the full article here:
https://transformativesalessystems.com/blogs/selling-on-price-vs-value/

Learn more about Fractional Sales Management:
https://transformativesalessystems.com/fractional-sales-management/

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Straight talk for CEOs and business owners who want a sales engine that works.