The Secret to Selling More Courses: Why Less is More
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The Secret to Selling More Courses: Why Less is More
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In this episode we discuss:
- 00:29 – Why less content can actually mean more sales
- 01:18 – The real cost of overwhelming your students
- 02:28 – How simplifying content positions you as the expert
- 03:00 – Why making things simple is the true skill of mastery
- 07:49 – The #1 goal for course creators: subtraction, not addition
- 08:26 – Why your offer is the blueprint for your course
- 09:16 – Using order bumps to increase sales without complicating your funnel
- 10:28 – How choice paralysis kills conversions
- 11:40 – The power of iterating one offer to build a million-dollar product
- 12:18 – The bucket analogy: Why doing more is keeping you broke
- 13:12 – Common "holes" in your business that are leaking revenue
- 14:24 – The value of a flagship product and focused promotion
- 15:38 – Building your course after validating the offer
- 16:42 – WordPress vs Social Boom sites: which to use and when
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