What if the secret to podcasting success isn't about building a massive audience, but about systematically building relationships? Robert Plank has cracked the code to sustainable podcasting with over 1400 episodes under his belt. His counterintuitive approach reveals why podcasters often burn out whilst he keeps going strong. Rather than chasing strangers for interviews, Robert strategically podcasts with people he already knows - customers, affiliates, colleagues - turning each conversation into a relationship-building opportunity that generates real business results. If you've been struggling with podcast consistency or wondering how to make podcasting actually work for your business, Robert's systematic approach will completely shift how you think about the medium.

• Why interviewing people you already know is more powerful than cold outreach to strangers
• How to break down overwhelming podcast challenges into four manageable parts
• How to turn podcast episodes into ongoing relationship maintenance tools
• Why focusing on outputs rather than inputs changes everything about consistency
• The mental frameworks that help you show up even when you don't feel like it
• How to systematically follow up with guests to generate real business results

00:00 The burnout mindset shift that changes everything

01:00 What first drew Robert to podcasting as a networking tool

06:00 How podcasting feeds directly into business growth

10:00 The strategic approach: 41 shows with people he already knew

15:00 Removing podcast overwhelm through visualisation and choice

24:00 The mindset needed to avoid burnout throughout your podcasting journey

31:00 How podcasts actually generate leads and drive revenue

42:00 Advice for founders still on the fence about starting

Guest Links:

• Robert's Podcast - https://marketeroftheday.com
• Robert's Podcasting Service - https://dfypodcast.com

Podjunction Ecosystem:

• https://podjunction.com/
• Sadaf's LinkedIn: https://www.linkedin.com/in/sadafbeynon/