Take your sales game to the next level - Psychological Sales

In this conversation, Geoff and Joshua delve into the psychology of sales, discussing the importance of understanding human behavior and emotional intelligence in the sales process.

They explore the limitations of scripts, emphasising the need for conversational flexibility and frameworks that guide sales conversations without stifling natural dialogue.

The discussion highlights the significance of accountability and the transformative nature of effective selling, ultimately advocating for a more human-centered approach to sales that prioritises genuine connection and understanding.

takeaways

• Scripts can be a crutch for new salespeople but should not be relied upon.
• Understanding the psychology behind questions is crucial for effective selling.
• Conversational flexibility allows salespeople to adapt to the prospect's needs.
• Accountability in sales can lead to significant transformations for clients.
• Sales is about helping people, not just closing deals.
• Emotional intelligence is key to navigating difficult conversations.
• Frameworks provide structure but should not limit natural dialogue.
• Conviction in the offer is more important than the script itself.
• Growth often requires stepping outside of one's comfort zone.
• Real results come from understanding the prospect's true needs.

Chapters
00:00
The Role of Scripting in Sales Conversations
02:55
Understanding Psychology in Sales
05:54
The Importance of Conversational Flexibility
08:58
Frameworks for Effective Sales
11:55
Transitioning from Scripted to Natural Conversations
14:46
Handling Objections and Building Trust
17:53
The Power of Emotional Intelligence in Sales
20:53
Real Conversations: Beyond the Script
23:51
Creating Transformational Sales Experiences