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What does it really mean for a business to “give back”? In this episode of The Scout Cast, we explore why community involvement isn’t just the right thing to do—it’s a smart business strategy. From building brand loyalty and employee pride to creating organic word-of-mouth buzz, showing up locally can have a powerful impact on your bottom line. Plus, I’ll share how a company committee called Current Cares brought internal culture and external reputation to life. Whether you're a small business owner or a growing brand, this episode will inspire you to lead with heart and take action right in your own backyard.

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#BrandLoyalty
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#SmartMarketing
#LocalImpact
#PurposeDrivenBusiness
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Non-profit marketing has changed — and it's not slowing down. In this episode of The Scout Cast, we explore how non-profits can thrive in 2025 with smarter storytelling, stronger community building, and technology that brings missions to life.

Learn why personalization is no longer optional, how micro-stories are winning hearts, and what new tools are making fundraising easier than ever. Whether you’re running a non-profit, volunteering for one, or dreaming about launching your own, this episode will help you market with more heart — and smarter strategy.

Get ready to lead your cause with authenticity, impact, and innovation. Let’s scout the future together!

🔔 Don't forget to subscribe, share, and leave a review if you loved this conversation.

#NonProfitMarketing #TheScoutCast #MarketingWithHeart #Fundraising2025 #DigitalFundraising #NonProfitLeadership #StorytellingMatters #CauseMarketing #MarketingStrategy #AIforGood #BuzzsproutPodcasts

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Why doesn’t New York-style marketing work in Wisconsin? Because we’re not New York. In this episode of The Scout Cast, we explore what makes marketing in the Badger State a breed of its own—from our loyalty to local businesses, to the sacred Packers schedule, to the magic of brat fry sponsorships.

Whether you're a local brand or a national marketer trying to “speak Wisconsin,” you’ll learn why authenticity, community ties, and a good flannel matter more than flashy tactics here. It’s relationship marketing with a Midwest twist—served with a side of cheese curds.

👉 Perfect for marketers, small business owners, and anyone trying to crack the code on Midwest messaging.

🎧 Listen now and learn how to market with heart—and humor—in the land of lakes, tailgates, and hyper-local pride.

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#TheScoutCast #MarketingWisconsinStyle #MidwestMarketing #WisconsinSmallBiz #HyperLocalMarketing #MidwestCharm #MarketingPodcast #WisconsinPride #SupportLocalWI #SmallTownMarketing #AuthenticBranding #ScoutConsulting #CheeseCurdMarketing

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