Your wellness practice is busy. So why aren't you making more money?

The problem might not be your bookings. It could be the money, time, and energy you're losing without even realizing it.

Dr. Brandy Valentine LeBlanc learned this the hard way.

After more than 23 years of building her acupuncture practice, Brandy had a thriving business. But behind the busy schedule were years of burnout, financial stress, and the realization that working harder wasn't necessarily making her more successful.

At one point, she was so burned out that she physically couldn't keep running her practice the same way.

Something had to change.

Through business coaching, better systems, and learning to identify where her practice was quietly losing resources, Brandy discovered how to build a more profitable business without constantly working herself into exhaustion.

Today, she runs Lotus Acupuncture & Chinese Medicine and helps other wellness practitioners build more efficient, sustainable businesses through Practice Profit Blueprint.

In this episode of Scaling Wellness, Dr. Brandy Valentine LeBlanc reveals the hidden profit leaks that keep massage therapists, acupuncturists, and wellness business owners overworked and underpaid, and what you can do to start fixing them.

• Why being fully booked doesn't always mean your wellness practice is profitable

• Where your business might be quietly losing money, time, and energy

• How overdelivering services and undercharging can lead to burnout

• Why working harder and seeing more clients isn't always the answer

• How better pricing, boundaries, and systems can improve your profitability

• Why small changes to your client experience can make a big difference

• What Brandy calls the "Twilight Zone" and how to stop wasting time on tasks you shouldn't be doing

• How tracking your finances helps you make smarter business decisions

• Why your experience and expertise should be reflected in your pricing

• One practical exercise you can use to reclaim more time and energy in the next 30 days

The biggest takeaway? Being busy and being profitable are two very different things.

Brandy's journey is a reminder that growing a successful wellness practice isn't always about doing more.

Sometimes, it's about recognizing what's draining your business, letting go of what isn't working, and making sure the time, energy, and expertise you put into your practice are actually paying off.

Connect with Dr. Brandy Valentine LeBlanc

Practice Profit Blueprint: https://practiceprofitblueprint.org

Build a wellness business that gives you both time and income:
https://www.scalingwellness.com

Book a free strategy call:
https://www.scalingwellness.com/chat

Follow Scaling Wellness on Instagram:
https://www.instagram.com/scalingwellness

Growing a massage business is exciting. But how do you expand, build a team, and attract more clients without losing the personal touch that made your practice special?

Rose Steed, founder of Simple Massage Studio, knows that challenge firsthand.

After 25 years as a massage therapist, Rose never planned on becoming a business owner. But when the pandemic pushed her to rethink her career, she took a chance and started seeing clients from a spare bedroom in her home.

Within six weeks, she had outgrown the space.

Then, just months into running her own studio, an unexpected accident left her injured and forced her to rethink everything.

Instead of giving up, Rose rebuilt, expanded, and slowly created the business she has today.

Now, Simple Massage Studio is a thriving three-room boutique spa with a team of five, built largely through word-of-mouth referrals, loyal clients, and a commitment to personalized care.

But Rose isn't done growing. She's now considering doubling her space while keeping the intimate, welcoming atmosphere her clients love.

In this episode of Scaling Wellness, Rose shares the unexpected journey of building her massage business, the lessons she's learned about hiring and leadership, and how she's growing without sacrificing the client experience.

• How Rose went from working as a massage therapist to building her own boutique spa

• How an unexpected accident nearly derailed her business during its first year

• Why she chose to grow slowly without taking on major debt

• How she knew it was time to hire her first massage therapist

• Why client retention and rebooking are essential to keeping her team's schedules full

• How word-of-mouth referrals and social media helped her grow with minimal marketing costs

• Why hiring the right people and creating a consistent client experience matter when scaling

• How she's learning to shift from hands-on therapist to business owner and leader

• Her plans to double the business without losing its personal touch

Rose's story is a reminder that building a successful massage practice isn't just about getting bigger. It's about growing intentionally, creating loyal client relationships, and building a business that stays true to what made it special.

Connect with Rose Steed & Simple Massage Studio

Website: https://simplemassage.lawsongenius.com

Facebook: Simple Massage Studio

Build a wellness business that gives you both time and income:
https://www.scalingwellness.com

Book a free strategy call:
https://www.scalingwellness.com/chat

Follow Scaling Wellness on Instagram:
https://www.instagram.com/scalingwellness

Growing a massage business from a solo practice to two locations and nearly 40 team members sounds like a dream.

But what happens when your business grows faster than your ability to manage it?

Erin Whelan, founder of Urban Haven Wellness in Cleveland, Ohio, knows exactly what that feels like.

Erin started her massage business in 2018 with little business experience and no real marketing strategy. She was working out of a gym, approaching people to offer massages, and figuring things out as she went.

Today, Urban Haven Wellness has grown into two locations with approximately 30–40 team members, offering massage therapy, facials, yoga, Pilates, sauna, and cold plunge experiences.

But building a successful wellness business came with some expensive lessons.

From hiring friends and struggling with employee boundaries to expanding too quickly and discovering that a manager was costing her $2,000 a month, Erin learned that growing a massage practice takes more than getting clients through the door.

She had to learn how to hire the right people, create systems, hold her team accountable, and become the kind of leader her growing business needed.

Along the way, she also discovered how SEO, referrals, and creative social media marketing could help attract new massage clients and keep her team booked.

Today, Erin is focused on building a business that runs with stronger systems, supports her team, and gives her more freedom to enjoy the work she loves.

In this episode of Scaling Wellness, Erin Whelan shares how she grew from a solo massage therapist into a multi-location wellness business owner, the mistakes she made along the way, and what she's learned about hiring, marketing, leadership, and building a profitable massage practice.

• How Erin grew her solo massage practice into two locations with nearly 40 team members

• Why hiring friends and expecting employees to think like business owners led to some of her biggest challenges

• The hiring mistakes that cost her time, money, and energy

• How she learned to set boundaries and hold employees accountable without micromanaging

• Why hiring an experienced manager and building the right support team made running her business easier

• How SEO, Instagram marketing, and client referrals help attract new massage clients and fill her team's schedules

• What she learned from expanding into a second location before having all her systems in place

• How a management mistake was costing her approximately $2,000 a month

• Why she's planning to open a massage school to help address the shortage of massage therapists in Cleveland

• How her definition of success has changed from growing a business to building one that supports her lifestyle

Erin's story is proof that you don't need to have everything figured out before you start growing.

But as your massage business gets bigger, the way you lead, hire, market, and manage your team has to grow with it.

And sometimes, the biggest shift isn't opening another location or hiring more therapists.

It's realizing that your business should be taking care of you, too.

Website: https://theurbanhaven.com

Instagram (Urban Haven Wellness): @urbanhavenwellness

Personal Instagram: @erinontheedge

Build a wellness business that gives you both time and income:

www.scalingwellness.com

Book a free strategy call:

www.scalingwellness.com/chat

Follow Scaling Wellness on Instagram:

www.instagram.com/scalingwellness