『The Savvy Musician Show』のカバーアート

The Savvy Musician Show

The Savvy Musician Show

著者： Leah McHenry
無料で聴く

このコンテンツについて

 The leading online music marketing podcast just for musicians! Expert interviews, strategies, the latest changes in social media and Facebook advertising, album launches, crowdfunding, student success stories, and MORE! We equip musicians with the knowledge and tools to live their dreams in the new music industry. 経済学 音楽
エピソード
  • The Last SMA Podcast? - SMS115

    The Last SMA Podcast? - SMS115
    2020/09/21

    Leah’s back! Where has she been? What’s she been doing? Where to from here for music marketing and the Savvy Musician Academy?

    In this episode, Leah joins C. J. for an in-depth discussion of her new business, Mythologie Candles, and what her plans are for the near future.

    But they also discuss this podcast because after a recent survey conducted by Leah of followers and students of the Savvy Musician Academy, a lot was revealed that prompted a reconsideration of our efforts.

    Long story short, Leah and C. J. discuss the plan to take a sabbatical on the podcast in order to invest more in the coaching of our existing students.

    BUT… there’s a ton of great principles taught in this episode, so don’t miss it!

    Key Points From This Episode:

    • Catching up with Leah
    • Mythologie candles is booming!
    • How to market a sister brand
    • Polling your audience
    • The state of the podcast
    • Focusing more on the students
    • People who buy the course but fail to engage
    • 2020 in hindsight
    • How different personality types work together
    • The new Instagram 4 Musicians course

    Tweetables:

    “We know that those who have already invested in courses, if we dedicate more to them, to help them get results, that is probably the best investment of time and money.” - @metalmotivation [00:31:25]

    “You can make it happen. It really does come down to, ‘How bad you want a music career?’” - @metalmotivation [00:38:54]

    “That’s where musicians shine is we think outside of the box.” - @LEAHthemusic [00:41:28]

    “My magic phrase, getting to half a million dollars in six months with this company was, ‘I don’t know, but we’ll figure it out.’” - @LEAHthemusic [00:42:30]

    “Maybe I end up starting another podcast that’s less about the music industry and it’s just more general online business.” - @LEAHthemusic [00:48:24]

    Links Mentioned in Today’s Episode:

    Mythologie Candles — https://mythologiecandles.com/
    Instagram for Musicians — https://savvymusicianacademy.com/ig4m
    Explode Your Fanbase — https://explodeyourfanbase.com/
    続きを読む 一部表示
    57 分
  • How To Make Money With Spotify - SMS114

    How To Make Money With Spotify - SMS114
    2020/09/07

    Are you trying to figure out how to get more streams on Spotify? Did you know we offer a course on this? This week C.J. welcomes Dave Powers, the co-founder of the course, and Kirk Smith, one of its top students and rising stars.

    Dave and Kirk tell how they started making hundreds of dollars and thousands of streams a day by focusing on getting on big playlists by building relationships with curators and sending them steady streams of singles. You could do this too and it all starts with learning more with this weeks episode of The Savvy Musician Show.

    Key Points From This Episode:

    • Introduction to Dave Powers and Kirk Smith
    • Why focus on Spotify?
    • What is a curator?
    • The power of the playlist
    • Releasing singles instead of albums
    • Staying consistent with reaching out to curators
    • A steady stream of content
    • Spotify is content marketing
    • User-generated, algorithm, and editorial playlists
    • Keeping users on the platform
    • The music business is a relational business
    • Getting past rejection
    • Why you should be in the Spotify course
    • Focusing on one music style
    • Bad quality music fails quickly
    • Having faith in yourself and the principles
    • The Spotify course group

    Tweetables:

    “I ought to focus on a platform that actually could make me money rather me spending money to grow.” - @Mtncitymusic [00:04:08]

    “I put the record out. I probably should’ve been putting out singles, but I learned that lesson.” - Kirk Smith [00:08:39]

    “I’m starting to see like, ‘Okay, I need to plan stuff out to where I’m putting out every six to eight weeks or every couple months.’” - Kirk Smith [00:11:30]

    “Spotify is content marketing, and the content is the music… their main thing isn’t to get music to people. Their main thing is to get people to Spotify.” - Kirk Smith [00:11:56]

    “You have to be consistent with reaching out and with making the content.” - Kirk Smith [00:18:52]

    “The sole purpose of any platform is to keep people on the platform.” - @metalmotivation [00:21:22]

    “Selling your music is not the end. It’s a means to an end. It’s one part of all the things that you will do in this new era of social media-driven marketing where you're sharing a lot more of your life than just the music itself.” @metalmotivation [00:22:05]

    “If your desire with everything that you post is to keep people on the platform, attract them to it, and keep them on the platform for as long as possible, guess what the algorithm is going to do with your content? It’s going to favor it.” - @metalmotivation [00:22:55]

    “I think in the last couple of years, there’s been a real understanding among artists that culturally people are listening to one song as opposed to albums more frequently.” @Mtncitymusic [00:24:20]

    “Whereas Spotify is technically the label now. The curator becomes A&R.” - @metalmotivation [00:30:19]

    “The music business has always been a relational business, but I don’t know of a time when there’s more opportunity for an artist to develop relationships that can advance your career outside the context of a record label.” - @Mtncitymusic [00:31:42]

    “If you have bad quality music, good marketing helps bad products fail quickly.” - @Mtncitymusic [00:50:52]

    Links Mentioned in Today’s Episode:

    Kirk Smith (Spotify) — https://spoti.fi/2FcCAFM
    Dave Powers — https://www.facebook.com/mountaincitymusic/
    Spotify for Musicians — https://savvymusicianacademy.com/spotify/
    続きを読む 一部表示
    1 時間 10 分
  • Getting Fans to Buy Your Music - SMS113

    Getting Fans to Buy Your Music - SMS113
    2020/08/31
    This week is a paragon case study of a band who has been at it for awhile, doing pretty well, but looking for what they can do to take it to the next level. Insert C.J. sitting down with Elliot and Dave from the band Welter, all the way from Australia, and we have almost two hours of real discussions and problem solving in the new music industry. From things that have worked great to things that have become problematic for Welter, there’s something here you’ve either dealt with yourself or most likely will encounter and the best advice for how to handle it is in this week’s episode of the Savvy Musician Show. Key Points From This Episode: Introduction to Elliot and Dave from WelterHow to evolve with a taglineGrowing beyond your micro-nicheBeing true to yourself with your postsWhat is the good life?Fans making their own interpretations of your songsMaking the music the focal pointBeing resolved in yourselfPromoting the music and the culture around itWriting copy to get the clickAlways adding value to the fans experienceCreating a healthy sense of obligationBeing authentic with your social mediaWhat are good metrics?10x everythingA new email campaign ideaThe algorithm rewards daily postingFan page vs. fan groupNurture sequence and sales pitch balanceHow to get someones interestNon-clickbait engagementCreating hashtags from your lyricsThe Aspirin of musicUsing the momentum of your audience against them Tweetables: “It's the only way I have as a person of getting the paint out or getting the chisel and the cold hammer and etching your name into the wall of time. The only way I have of doing that is by writing some songs and making some music.” - Elliot: @weltermusic [0:07:51] “I'm not in search of a destiny. I’ve chosen the destination." - @metalmotivation [0:09:37] “It’s about honesty, and we need to be honest about who we are and how we feel about our branding, what we post on Facebook, everything that we write, everything that we do, and everything that's seen as us needs to be honest, it needs to be who we are.” - Dave: @weltermusic [0:16:56] “As soon as you write a song and put it out there, it’s not yours anymore, it’s for the listener and they can take on their own interpretation too.” - Dave: @weltermusic [0:25:47] “To witness, for example, the lion attack the antelope up close, we’re taken aback as humans by the ferocity, the violence of the moment, and that’s resolved. That’s the complete elimination of self-doubt. ‘I am a lion and this is what I do.’ You are musicians, and this is what you do.” - @metalmotivation [0:29:51] “There’s nothing more potent in your promotional arsenal than the music itself. Second to that is going to be what you have to say, your relationship, the story of the band, what you believe, your values, et cetera.” - @metalmotivation [0:32:25] “So all we’re focusing on is writing copy that gets people to press play. That’s all we want to do. What can we say in the shortest, sweetest, most powerful, provocative way that forces them to click play?” - @metalmotivation [0:34:00] “Everybody listens to the same radio station, WIFM, ‘What’s in it for me?’” - @metalmotivation [0:35:36] “Which is a good thing to do, creating in them a healthy sense of obligation, creating in them a good debt, a debt they want to pay, which means buying the shirt, going to the event, attending the livestream, getting on an email list, buying the CD, sharing it, those sorts of things. That comes because you continually deliver on that promise to add value to their life.” - @metalmotivation [0:41:10] “The funnel sits on our fan page and that’s where we’re bringing all the potential people.” - Dave: @weltermusic [01:07:39] “I make my funnel approach very, very simple. I want to do one thing through anything that I say or post or share with my audience. I want to add as much value as I can. So I have to decide, okay, well, what adds the most value?” - @metalmotivation [01:23:16] “So why not 10x it? Why not multiply our efforts to excel, because it’s only going to mean more people are going to hear music that’s going to lift them out of their troubled moment for a time. And that’s worth it.” - @metalmotivation [01:46:18] Links Mentioned in Today’s Episode: Welter — https://www.facebook.com/weltermusic Instagram for Musicians — https://www.savvymusicianacademy.com/ig4m The Online Musician 3.0 — https://theonlinemusician.com Book a Call With Us — http://www.CallSMA.com The Savvy Musician Inner Circle — https://savvymusicianacademy.com/innercircle
    続きを読む 一部表示
    1 時間 54 分

The Savvy Musician Showに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。