Welcome to another episode of The SaaS CFO Podcast! Today, host Ben Murray sits down with Adrian Murray, founder and CEO of Fisent Technologies—a Toronto-based, SaaS company that's making waves in the enterprise automation space. With a background in banking technology, consulting, and a previous ed tech startup, Adrian shares his fascinating entrepreneurial journey and reveals how Fisent pivoted from its original KYC-focused product to its flagship BizAI solution, thanks in part to the rise of generative AI models like OpenAI's GPT, Google's Gemini, and others.

In this conversation, Adrian discusses the complexities of automating content processing for highly regulated industries such as financial services, manufacturing, and healthcare. He gives real-world examples, including how Fisent is helping a specialty parts manufacturer in the nuclear industry save time and improve on-time delivery metrics by extracting detailed requirements from lengthy technical documentation. Adrian also dives into go-to-market strategies, focusing on partner-driven sales, transactional pricing models, and why speed—not just cost savings—is the primary value driver for Fisent’s enterprise customers.

Whether you're interested in SaaS pricing strategies, enterprise sales, or learning how AI is being applied to real-world business challenges, this episode is packed with actionable insights and entrepreneurial advice. Be sure to visit Fisent.com or connect with Fisent Technologies on LinkedIn for more information.

Show Notes:

00:00 Innovating KYC with Fisent Risk

03:28 AI-Powered KYC Automation

06:51 AI Streamlines Complex Order Processing

13:11 Partner-Driven Enterprise Strategy

17:22 Post-Sale Software Usage Challenges

18:42 Importance of Net Dollar Retention

21:40 "APIs: Demo Usability vs. Production"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/fisent-technologies-expands-seed-round-to-2m

Adrian Murray’s LinkedIn: https://www.linkedin.com/in/adrianmurrray/

Fisent’s LinkedIn: https://www.linkedin.com/company/fisent/

Fisent’s Website: https://fisent.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

On today’s episode of The SaaS CFO Podcast, I sit down with Luke Arrigoni, founder of Loti, a trailblazing SaaS company using AI to help individuals, celebrities, and brands find—and remove—content that doesn’t belong on the internet. Luke brings a fascinating background, moving from academic math and early data science roles to building cutting-edge machine learning products well before “AI” became the buzzword it is today.

We dig into the story of how an unusual client project turned into a fast-growing business now protecting everyone from concerned consumers to household-name celebrities to major intellectual property holders. Luke doesn’t just share the Loti origin story, he also gets real about the lessons learned in raising $24 million in venture capital, how their go-to-market evolved, and why the company is now laser-focused on market share over pure revenue growth.

Whether you’re curious about using AI for digital protection, want to pick up fundraising tips, or just love real stories from SaaS founders in the trenches, this conversation delivers actionable insights and some seriously honest founder wisdom. Plus, Luke teases a big expansion for Loti on the horizon—so you’ll want to hear what’s coming next.

Show Notes:

00:00 From Math to AI Innovator

05:36 Accelerating Growth and VC Success

07:33 Rethinking Venture Capital Necessity

11:41 "Value of Directness and Balance"

15:43 "Shifting Focus: Growth to Market Share"

16:26 Market Share vs. Revenue Optimization

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/loti-ai-secures-16-2-million-in-series-a

Luke Arrigoni’s LinkedIn: https://www.linkedin.com/in/lukearrigoni/

Loti’s LinkedIn: https://www.linkedin.com/company/goloti/

Loti’s Website: https://www.lotiai.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of The SaaS CFO Podcast, I had the pleasure of speaking with Julio Martinez, co-founder and CEO of Abacum. Julio shares his path from investment banking and FP&A roles to building a top-tier financial planning and analysis platform that supports companies from Series B through IPO and beyond. He dives into how Abacum is redefining business planning for finance teams, empowering them to manage increasing complexity as they scale.

Julio discusses the fundraising journey, including what it took to secure over $100 million in capital and the different expectations at each round. He also breaks down the key SaaS metrics investors care about, strategies for efficient and sustainable growth, and the importance of building strong foundations rather than chasing shortcuts.

If you’re interested in metrics-driven growth, scaling SaaS businesses, or want a firsthand look at what it takes to lead a high-growth fintech startup, this episode is packed with actionable insights. Tune in to hear how Abacum is leveraging AI, developing a customer-obsessed platform, and what’s next on their roadmap.

Show Notes:

00:00 Versatile Business Planning Platform

04:23 Finance Targets in Diverse Sectors

07:08 Series B: From Ambition to Rationality

11:09 Building Strong, Sustainable Businesses

15:32 "Scaling Cold Outreach with Tech"

16:14 Targeted Email Outreach for CFOs

22:01 "Building Unbeatable, Sustainable Products"

23:43 "Building a Long-Term Iconic Business"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/abacum-raises-25-million-in-series-a

https://www.thesaasnews.com/news/abacum-raises-60-million-in-series-b

Julio Martinez’s LinkedIn: https://www.linkedin.com/in/thejuliomartinez/

Abacum’s LinkedIn: https://www.linkedin.com/company/abacum-io/

Abacum’s Website: https://www.abacum.ai/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray