They are generating $250M per year… from referrals and repeat business.

I sat down with Josh Sparks, Chairman of the ~$600M roofing portfolio called Infinity Home Services (IHS) to learn exactly how 40-60% of their revenue is word of mouth.

While some companies are struggling for leads, IHS is growing and referrals are a huge reason why.

Josh isn’t shy to share what’s worked for them because he says, “Everybody has your strategy. Nobody has your execution.”

Watch this interview to learn:

- Why most referral programs fail
- The ‘SMART’ framework he’s been using for 30 years
- His best advice to drive referrals that anyone can use

It’s been a tough year for a lot of roofers, and I hope this video helps you drive more word-of-mouth business.

P.S. Josh is right… Strategies don’t win, execution does. If you want to surround yourself with powerful strategies plus a community dedicated to executing at a high level, then the Roofing STRONG Alliance™ community may be exactly what you’ve been searching for: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

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The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Josh Sparks' personal experiences in the roofing and home services industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, mergers and acquisitions, or business transactions. TAMKO does not endorse, recommend, or make any representation regarding any third-party company, platform, service, or business opportunity discussed in this video. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue, referral, and performance figures cited are specific to the guest's organization, are unverified by TAMKO, and should not be interpreted as typical or guaranteed results. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Have you noticed how much harder it feels to get homeowners to make a decision lately?

They're collecting more estimates.

Comparing more options.

Taking longer to decide.

And in many cases... doing nothing at all.

I recently heard about a homeowner who collected 12 roofing estimates.

If every contractor presented three options, that homeowner was comparing 36 different roof packages.

No wonder so many homeowners feel overwhelmed.

Here's the surprising part...

The problem may not be your price.

And it isn't your products.

It's often how the packages are built and presented.

In today’s new video, I break down the simple framework to make it even easier for homeowners to choose the best one (for them).

Inside the video, you'll learn:

• The 4 building blocks every roof package should include
• How to structure your unique Good, Better, Best packages
• Why homeowners tend to keep choosing one package over the others
• The pricing psychology that helps homeowners compare options with confidence
• A few simple changes you can make that may improve both your close rate and average sale

If your sales team is presenting multiple options, this is a video you'll want everyone to watch.

Watch the video here.

P.S. Today’s roofing competition is feeling higher pressure than before. Roofers are having to adapt in real time. Whether it’s sales practices, lead generation, hiring, or even working through the storm damage process. We’re doing it together inside our community: The Roofing STRONG Alliance™. Would you like to join us? Visit https://rsa.pro/ to learn more.

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

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TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, warranties, pricing, or business transactions. Communication techniques and package-pricing examples discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their product, warranty, pricing, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, advertising, licensing, permitting, home improvement contract requirements, cooling-off periods, cancellation rights, telemarketing, lending, and employment laws. Pricing and package examples are illustrative only; actual pricing, product availability, warranty coverage, and required disclosures vary by contractor, product, market, and state. Contractors should review applicable product specifications, manufacturer installation instructions, written warranty terms, and local code requirements before presenting package options. Viewers are encouraged to consult qualified legal, compliance, financial, and other professional advisors before applying these concepts or making decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

If you’re struggling with low leads, low close rates, or cashflow problems, this could be why…

You could be too slow at the moments that matter most.

Because money follows speed.

And if you’re too slow, you may be putting yourself at a big disadvantage.

In roofing, there are 3 measurements of speed to master.

Watch this new video to learn what they are, how to track them, and how to improve them.

P.S. Speed = more money. If you're searching for ways to operate faster, train your team faster, and get answers to questions faster, then I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending (including the Truth in Lending Act), employment, and any applicable home improvement contract, payment, or collection requirements. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business operations, payment timing, cash flow, financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing, contract, payment-collection, or other business decisions.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

How do shingle ratings and warranties actually drive sales?

First, they are not the same thing, and many roofers are getting this wrong.

Ratings = “This has been tested.”

Warranties = “This company backs it.”

Why does this matter?

Because homeowners aren’t buying roofs.

They’re buying what feels like certainty.

If you can’t explain this properly to homeowners, they will not understand your value.

But if you get this right, you could be the one roofer that stood out from everyone else.

P.S. If you're looking to increase your close rates, improve your processes, and learn from industry experts, I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
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The views and opinions expressed are based on the speakers' personal experiences in the roofing industry and are for general informational purposes only. Jon Senac is a Mentor inside the Roofing STRONG Alliance by TAMKO™ community. All product performance claims, ratings, and warranty descriptions discussed in this video are general in nature and intended for educational purposes. “Beyond Class 4” is a marketing term and does not refer to any official UL impact rating – please review the official HailGuard™ product specifications for complete details and tamko.com for the actual terms of HailGuard™ Extended Limited System Warranty. Product ratings reflect testing under controlled laboratory conditions and do not guarantee performance under all real-world conditions, including but not limited to hail events. This video does not represent that any product will prevent hail damage or eliminate the need for insurance claims. Contractors must ensure their sales representations regarding product ratings, warranties, and insurance are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Recording of sales interactions must comply with applicable state and federal recording consent laws. Consult your advisors before applying these concepts.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

One of the most frustrating parts of running a roofing company right now is feeling like someone else controls your growth.

Maybe it's the lead company.

Maybe it's the marketing agency.

Maybe it's a referral source that's slowed down.

Or maybe it's the simple reality that every lead seems to cost more than it did a year ago.

When leads get tight, most contractors react the same way:

"We need more leads."

But in many cases, that's not actually the problem.

The real problem is control.

When your business depends entirely on outside sources for opportunities, you're constantly reacting instead of proactively creating growth.

That's exactly why I sat down with RSA mentor Kody Landals.

After building and scaling an in-house call center for his own roofing company, Kody went on to help implement the same systems across multiple roofing brands.

Watch this interview where Kody breaks down the 5-step framework for building your own roofing call center.

A few of the topics we cover:

• The first numbers you need to know before spending a dollar on leads
• The technology stack that makes an in-house call center possible
• Why hiring for personality beats hiring for call center experience
• How to create scripts, scorecards, and accountability systems that actually work
• The daily metrics that tell you whether your lead generation is healthy—or headed for trouble

If you're looking for more control, more predictability, and a practical framework for building an internal lead generation engine, I think you'll get a lot from this one.

Stay strong.

P.S. Kody is working with contractors like you on lead generation, call center builds, phone sales, and scaling. If you want to join Kody, the other RSA mentors, and surround yourself with a community of value-aligned roofers growing together, then joining The Roofing STRONG Alliance™ community might be for you: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Have you noticed it feels harder to get homeowners to make a decision lately?

Maybe you've watched estimates sit longer than they used to.

Maybe you've seen homeowners choose repairs over replacement.

Maybe lead costs are climbing while opportunities feel harder to come by.

You're wondering...

"Is this just happening to me, or is something bigger going on?"

I had the opportunity to spend time with roofing contractors from across the country at the Florida Roofing & Sheet Metal Association Annual Convention.

In conversations at the TAMKO booth, during an industry panel, and at a private gatherings with contractors, I kept hearing these same 3 themes over and over again.

And while none of us has a crystal ball, these trends may be signaling something important about where our industry is today and where it could be heading next.

In this new video, I break down:

1) How homeowners are using AI to compare and choose roofing estimates
2) How sales cycles are stretching to two and even three years in some markets
3) How and why repairs are becoming a larger part of the conversation as homeowners delay replacement decisions

Most importantly, I share what I believe the opportunity is for roofing companies willing to adapt.

Because while some contractors see these trends as threats...

The strongest companies will recognize them as signals.

Signals to improve their sales process, better serve homeowners, and run leaner, smarter businesses.

The good news?

Every home still has a roof.

And every roof will eventually need to be replaced.

The question isn't whether opportunity exists.

The question is whether we're preparing ourselves for what's next.

Stay strong,

P.S. Are you searching for a community of contractors focused on navigating challenges, sharing what's working, and building stronger roofing businesses together? I invite you to check out The Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Homeowners are now using AI to compare roof estimates.

That means that AI could be advising your homeowners on which roofer to choose.

And from the conversations I’ve been having, it sounds like this is becoming even more common.

I wanted to know exactly what AI was saying to homeowners, so I ran the experiment myself.

I fed three real roof estimates into ChatGPT, Claude, and Gemini and I documented everything.

Watch this new video to see my test results:

1) The 7 things AI looks for when comparing roof estimates
2) How estimates that don’t include attic ventilation details get “red flagged”
3) The specificity AI expects on warranties, flashing, ice & water shield, and more
4) The details about the cleanup process that AI seems to want in an estimate
5) The 3 common questions AI is prompting homeowners to ask their contractors (these were the most surprising to me)

This emerging trend is actually great news for contractors who are willing to adapt.

Because what AI flagged is very fixable.

And if you adapt before your competitors do, your estimate could become the one AI points to as the winner.

P.S. Are you interested in building an even stronger, more modern roofing company? I’d love to invite you to join the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now available at no additional cost to The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, artificial intelligence, inspections, estimates, or business transactions. Communication techniques and estimate-review concepts discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their inspection, estimate, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, licensing, permitting, insurance, advertising, lending laws (including the Truth in Lending Act), and home solicitation sale requirements, including any applicable cooling-off periods or cancellation rights. Any discussion of artificial intelligence tools or AI-generated outputs is illustrative only; such tools may produce incomplete, inaccurate, or variable results and should not be relied upon as a substitute for independent professional, legal, technical, or compliance judgment. Financing and payment-term examples are illustrative only; terms, availability, fees, and required disclosures vary by lender, payment processor, and state. TAMKO makes no representation regarding any financing product, payment method, or its availability. Viewers are encouraged to consult with qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Leads are down.

Marketing costs are up.

And it feels like every week there's another roofing company willing to bid a roof for less than what you'd charge just to cover material and labor.

Lots of roofers are asking the same question, "Where can I get more leads?"

But what if I told you there’s an easier way to drive sales without buying more leads?

The leads aren't gone. They're hiding. And they're a lot closer than you think.
Right now, sitting inside your CRM, there are real homeowners who showed interest and never said no.

They just... went quiet.

I sat down with my journal and mapped out 7 techniques I've tested over the years to create sales seemingly out of thin air.

And I put it all into this brand new video for you.

Here's a taste of what's inside:
1) The simple rehash technique that re-injects life into cold opportunities (with word-for-word text templates you can use today)
2) How to run a promotion or special offer that gives people a reason to act now
3) A free offer reframe that excites homeowners to say yes even if they said no before
4) How a true price increase notice can encourage people to take action today
5) New payment plan messaging that opens doors for budget-conscious buyers
6) A repair conversation opener that gets you back in the home with zero pressure
7) How to revitalize old estimates with one simple question that closes deals

These aren't complicated strategies.

They don't require a big budget or a new lead source.

They just require knowing where to look and what to say when you get there.

P.S. If you enjoy practical sales, leadership, recruiting, and business-growth training built specifically for roofing contractors, I'd love to invite you to join us inside the Roofing STRONG Alliance™ (RSA).

Inside RSA, you'll get access to training, systems, industry experts, and a community of contractors committed to building stronger roofing businesses together through today’s challenging times.

Membership is now available at no additional cost for The TAMKO Edge® Certified Contractors.

Learn more or apply to join: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection (including cooling-off periods, cancellation rights, or home solicitation sale regulations), telemarketing, lending (including the Truth in Lending Act), and employment. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing or credit decisions or any other decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.