エピソード

  • The Sales Technique to Find Out Almost Anything WITHOUT Asking

    The Sales Technique to Find Out Almost Anything WITHOUT Asking
    2026/05/21

    You know those questions that are socially unacceptable to ask?

    Like, “How much is your tax refund?”

    You want to know so you can provide the best solution to your homeowner.

    So how do you find out without asking?

    You can use this technique called elicitation.

    Learn how in this new video.

    P.S. Did you see the news? I joined the TAMKO family. We’re launching the Roofing & Solar Reform Alliance as the Roofing STRONG Alliance by TAMKO™ community and membership is included for The TAMKO Edge® contractors. Interested in joining us? Learn more or apply to join: https://rsa.pro/

    =============
    Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
    Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

    FREE Starter Membership (RSA): https://rsa.pro/free

    PODCAST
    Apple Podcasts: https://apple.co/3fSQiev
    Spotify: https://bit.ly/3eMAqJe

    FOLLOW
    Facebook
    Instagram
    TikTok
    LinkedIn

    The views and opinions expressed are based on the author’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, or business transactions. Readers are encouraged to consult with qualified professionals before making any decisions related to their business operations. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales practices comply with all applicable federal, state, and local laws, including consumer protection and lending laws (including the Truth in Lending Act). Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Consult your legal, compliance, and financing advisors before applying these concepts.

    Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.
    続きを読む 一部表示
    8 分
  • BIG NEWS: RSRA Officially Joins the TAMKO Family

    BIG NEWS: RSRA Officially Joins the TAMKO Family
    2026/05/13
    RSRA has officially joined the TAMKO family.I know that might raise some questions. To answer them before you have to ask, and to show you what this means for you moving forward.It started in 2021 when I had a wild dream… I wanted to find a partner who would offer sales training, resources, and community collaboration to their contractors. And they needed to help provide even more value and resources to contractors than I could do on my own. I didn’t know who it would be, or how it would happen. But one thing I knew for sure - if I was going to stake my own name behind them, we had to be value-aligned. And access to the resources needed to continue to be by application-only so we could maintain the standard.In 2025 I shared the idea with Members to reach out to their manufacturer or distributor to see if they’d support, sponsor, or reimburse RSRA Membership dues. And it worked! Some Members shared success.So it led me to creating a new Sponsorship Offering that would allow a manufacturer or distributor to cover RSRA Membership for their contractors. The day I put the new offer together I picked up the phone and called my good friend Jon Abernathy. Jon Abernathy joined the TAMKO team about 2 years ago after building and selling a very successful roofing company. He was previously what I would consider a ‘loyalist’ to a different manufacturer. But after he saw the shift in TAMKO’s product development (Titan XT® shingles specifically), leadership, culture, and desire to create a wildly valuable contractor program, he literally sold his company to join the team because he was so passionate about creating positive transformation in the roofing industry. Since he joined TAMKO, Jon had been calling on me to get involved, but I initially refused. So when I called him, I figured this would be a good way to find out who was leading the TAMKO team and what they were actually about. It would give me a ‘behind the scenes’ peek. Jon was ecstatic and set up a meeting right away. Then, this happened… In December 2025, I had a conversation with their leadership team pitching them the idea of this new sponsorship option they could offer RSRA to top tier The TAMKO Edge® contractors.Seemingly without hesitation they said yes. So we moved forward together with this sponsorship package (and you may have seen the announcement in December 2025). I walked away from that meeting with a feeling I’d never had before. Like I had found my people. TAMKO was building something special, and how we do business was wholly aligned. They did not allow bad actors in their program, emphasizing members that are a good fit. So did I. They wanted to be the best and not the biggest. So did I. They wanted to find ways to provide even more value and resources to help contractors grow. So did I. I knew they were going to be my new partner, even if they didn’t know it yet. A couple weeks later I booked a flight to their corporate headquarters to meet with the leadership team so I could share my vision of how we could create the training & growth community the roofing industry has been needing.What unfolded was a series of strategic conversations about how we could bring this vision to life. Today I’m proud to announce the official acquisition of RSRA by TAMKO. We are joining forces, I’m joining the TAMKO team, and we are relaunching what was known as The Roofing & Solar Reform Alliance into something even more special… The Roofing STRONG Alliance by TAMKO™ Because your company is only as STRONG as you are. And that’s what we will continue to do differently - focus on developing STRONG people. I’m grateful for our RSRA team, the entire TAMKO team, our Mentors John Senac, Dashaun Bryant, Kody Landals, Jim Ahlin, and two new Mentors Jon Abernathy and Jon Broce, because we are all aligned on how we can continue to serve at an even higher level. But most importantly, I’m grateful for you and the amazingly generous and supportive contractors in our community who share and support each other inside what is now known as RSA. So, what can you expect from me moving forward? I’ll be continuing to lead the community! My new role at TAMKO is putting me in a position to take value creation to the next level. Making these resources free for The TAMKO Edge® contractors is a dream come true, and I’m equally as excited about being in a position to do even more and go even bigger because of the additional resources and support of a team who is equally as passionate as me.I couldn’t be more excited about our future together! What This Means for YouAll existing memberships continue until December 31, 2027 no matter whose shingles you sell. Same community. Same standards. Starting January 1, 2028, membership will be exclusively available to The TAMKO Edge® contractors. Even more value is coming. Merging TAMKO's resources with the team behind RSRA, the training, content, and community you rely on will...
    続きを読む 一部表示
    12 分
  • Fresh Storm Sales? 7 Ways to Win More Jobs FAST

    Fresh Storm Sales? 7 Ways to Win More Jobs FAST
    2026/05/07

    Burning the candle from both ends?

    That's what it feels like when a storm hits, especially as you look around and see competitors getting more than you are.

    If you're working a storm right now, or preparing for the next one, this video will walk you through what’s worked for me.

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    15 分
  • Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization

    Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization
    2026/04/30

    Getting less roofing leads from Google? You’re not alone.

    It’s not only ChatGPT…

    But because homeowners are sending AI Agents to do the research for them.

    Like finding roofers, pricing, financing, reviews, and even scheduling appointments.

    So if your website isn’t ‘AI Agent Friendly,’ the agent won’t be able to interact with your website and give the homeowner what they want.

    I know this may sound far off, but the use of AI Agents is becoming the new normal.

    I sat down with Marcus Sheridan to learn the best practices.

    P.S. This is the new trend of lead generation in roofing. I invited Marcus Sheridan to help RSRA Members prepare their websites for it. He’s hosting a guest session for us soon. Join now to attend live or watch the recording. https://www.rsra.org/join

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    37 分
  • The BEST Roofing CRM? There Isn't One. Here's How to Choose

    The BEST Roofing CRM? There Isn't One. Here's How to Choose
    2026/04/22

    “What’s the best CRM for roofing?”

    This question has been asked in 194 posts and 491 comments inside RSRA.

    The answer isn’t black and white because it’s not the right question to ask.

    Instead, “What’s the best CRM for roofing for me?”

    I will help you answer this question in this new video.

    P.S. If you need personalized feedback evaluating the best CRM for you, join RSRA and post your question in the community. You can get real-world feedback from other Members. There are 514 comments in the community saying “call me” because that’s the kind of Members inside. Learn more or apply to join: https://www.rsra.org/join/

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    11 分
  • How to Add Recurring Revenue in Roofing With Service Contracts

    How to Add Recurring Revenue in Roofing With Service Contracts
    2026/04/14

    Are you interested in creating a recurring revenue stream for your roofing company?

    Most roofers immediately think that the answer is with commercial sales, but that's where most roofers go wrong.

    In this interview with commercial roofing expert Cody Kline, you’ll learn the simplest path to selling service contracts.

    And surprisingly, Cody recommends starting with residential sales (if that’s your bread and butter) instead of commercial.

    Watch this interview to learn why and how.

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    37 分
  • NEW Rule on Roof Insurance Just Passed: This Could Be Bad

    NEW Rule on Roof Insurance Just Passed: This Could Be Bad
    2026/04/08

    This new rule on roof insurance just passed on March 18, 2026.

    You’ll want to get ahead because it could significantly impact how you do business.

    Watch this video to learn what you need to know.

    SUMMARY:

    The Federal Housing Financing Agency reversed a previous policy and now permits Fannie Mae and Freddie Mac to accept Actual Cash Value (ACV) roof coverage for single-family homes.

    This change applies to all new mortgage applications and renewals.

    In the video I break down:

    1) What this could mean for homeowners
    2) What this could mean for roofers
    3) How roofers can adapt their marketing and sales strategies

    I hope this helps you adapt in today’s fast-changing times.

    P.S. The roofing industry is changing faster than most even realize. Inside the RSRA community, we are sharing what's working and what's not so we can grow through these changes together. Learn more or apply to join us: https://www.rsra.org/join/

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    14 分
  • Roofing Sales Commission Trends in 2026: How Much to Pay and Why?

    Roofing Sales Commission Trends in 2026: How Much to Pay and Why?
    2026/04/02

    Roofing company owners who care deeply about their teams often find themselves here. They realized that they might be overpaying commissions and don’t know what to do. In this video, I explain why old commission models are failing, and what many are doing in 2026.

    =============

    FREE TRAINING CENTER
    https://adamsfreestuff.com/

    FREE ROOFING MARKET REPORT:

    https://roofmarketreport.com/


    JOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)

    https://www.rsra.org/join/


    GET MY BOOK

    https://a.co/d/7tsW3Lx

    GET A ROOFING SALES JOB

    https://secure.rsra.org/find-a-job


    CONTACT

    Email: help@rsra.org

    Call/Text: 303-222-7133


    PODCAST

    Apple Podcasts: https://apple.co/3fSQiev

    Spotify: https://bit.ly/3eMAqJe

    Available everywhere else :)


    FOLLOW ADAM BENSMAN

    https://www.facebook.com/adam.bensman/

    https://www.facebook.com/RoofStrategist/

    https://www.instagram.com/roofstrategist/

    https://www.tiktok.com/@roofstrategist

    https://www.linkedin.com/in/roofstrategist/

    #roofstrategist #roofsales #d2d #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman
    続きを読む 一部表示
    16 分