They are generating $250M per year… from referrals and repeat business.

I sat down with Josh Sparks, Chairman of the ~$600M roofing portfolio called Infinity Home Services (IHS) to learn exactly how 40-60% of their revenue is word of mouth.

While some companies are struggling for leads, IHS is growing and referrals are a huge reason why.

Josh isn’t shy to share what’s worked for them because he says, “Everybody has your strategy. Nobody has your execution.”

Watch this interview to learn:

- Why most referral programs fail
- The ‘SMART’ framework he’s been using for 30 years
- His best advice to drive referrals that anyone can use

It’s been a tough year for a lot of roofers, and I hope this video helps you drive more word-of-mouth business.

P.S. Josh is right… Strategies don’t win, execution does. If you want to surround yourself with powerful strategies plus a community dedicated to executing at a high level, then the Roofing STRONG Alliance™ community may be exactly what you’ve been searching for: https://rsa.pro/

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Josh Sparks' personal experiences in the roofing and home services industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, mergers and acquisitions, or business transactions. TAMKO does not endorse, recommend, or make any representation regarding any third-party company, platform, service, or business opportunity discussed in this video. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue, referral, and performance figures cited are specific to the guest's organization, are unverified by TAMKO, and should not be interpreted as typical or guaranteed results. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

Have you noticed how much harder it feels to get homeowners to make a decision lately?

They're collecting more estimates.

Comparing more options.

Taking longer to decide.

And in many cases... doing nothing at all.

I recently heard about a homeowner who collected 12 roofing estimates.

If every contractor presented three options, that homeowner was comparing 36 different roof packages.

No wonder so many homeowners feel overwhelmed.

Here's the surprising part...

The problem may not be your price.

And it isn't your products.

It's often how the packages are built and presented.

In today’s new video, I break down the simple framework to make it even easier for homeowners to choose the best one (for them).

Inside the video, you'll learn:

• The 4 building blocks every roof package should include
• How to structure your unique Good, Better, Best packages
• Why homeowners tend to keep choosing one package over the others
• The pricing psychology that helps homeowners compare options with confidence
• A few simple changes you can make that may improve both your close rate and average sale

If your sales team is presenting multiple options, this is a video you'll want everyone to watch.

Watch the video here.

P.S. Today’s roofing competition is feeling higher pressure than before. Roofers are having to adapt in real time. Whether it’s sales practices, lead generation, hiring, or even working through the storm damage process. We’re doing it together inside our community: The Roofing STRONG Alliance™. Would you like to join us? Visit https://rsa.pro/ to learn more.

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, warranties, pricing, or business transactions. Communication techniques and package-pricing examples discussed are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their product, warranty, pricing, sales, and business practices comply with all applicable federal, state, and local laws, including consumer protection, advertising, licensing, permitting, home improvement contract requirements, cooling-off periods, cancellation rights, telemarketing, lending, and employment laws. Pricing and package examples are illustrative only; actual pricing, product availability, warranty coverage, and required disclosures vary by contractor, product, market, and state. Contractors should review applicable product specifications, manufacturer installation instructions, written warranty terms, and local code requirements before presenting package options. Viewers are encouraged to consult qualified legal, compliance, financial, and other professional advisors before applying these concepts or making decisions related to their business operations.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

If you’re struggling with low leads, low close rates, or cashflow problems, this could be why…

You could be too slow at the moments that matter most.

Because money follows speed.

And if you’re too slow, you may be putting yourself at a big disadvantage.

In roofing, there are 3 measurements of speed to master.

Watch this new video to learn what they are, how to track them, and how to improve them.

P.S. Speed = more money. If you're searching for ways to operate faster, train your team faster, and get answers to questions faster, then I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

PODCAST
Apple Podcasts: https://apple.co/3fSQiev
Spotify: https://bit.ly/3eMAqJe

FOLLOW
Facebook
Instagram
TikTok
LinkedIn

The views and opinions expressed are based on Adam’s long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, misleading, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending (including the Truth in Lending Act), employment, and any applicable home improvement contract, payment, or collection requirements. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. TAMKO makes no representation regarding any financing product or its availability. Any discussion of business operations, payment timing, cash flow, financing, credit, or capital strategies is general in nature; contractors should consult qualified financial, legal, and other professional advisors before making borrowing, contract, payment-collection, or other business decisions.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.