How do shingle ratings and warranties actually drive sales?

First, they are not the same thing, and many roofers are getting this wrong.

Ratings = “This has been tested.”

Warranties = “This company backs it.”

Why does this matter?

Because homeowners aren’t buying roofs.

They’re buying what feels like certainty.

If you can’t explain this properly to homeowners, they will not understand your value.

But if you get this right, you could be the one roofer that stood out from everyone else.

P.S. If you're looking to increase your close rates, improve your processes, and learn from industry experts, I'd love to invite you to join us inside the Roofing STRONG Alliance™ community: https://rsa.pro/

Membership is now included at no additional cost for The TAMKO Edge® Certified Contractors.

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The views and opinions expressed are based on the speakers' personal experiences in the roofing industry and are for general informational purposes only. Jon Senac is a Mentor inside the Roofing STRONG Alliance by TAMKO™ community. All product performance claims, ratings, and warranty descriptions discussed in this video are general in nature and intended for educational purposes. “Beyond Class 4” is a marketing term and does not refer to any official UL impact rating – please review the official HailGuard™ product specifications for complete details and tamko.com for the actual terms of HailGuard™ Extended Limited System Warranty. Product ratings reflect testing under controlled laboratory conditions and do not guarantee performance under all real-world conditions, including but not limited to hail events. This video does not represent that any product will prevent hail damage or eliminate the need for insurance claims. Contractors must ensure their sales representations regarding product ratings, warranties, and insurance are accurate, substantiated, and comply with all applicable federal, state, and local laws, including consumer protection, advertising, and insurance regulations. Recording of sales interactions must comply with applicable state and federal recording consent laws. Consult your advisors before applying these concepts.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.