The SOF Monthly: Why Fitness Success Demands Consistency
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The SOF Monthly: Why Fitness Success Demands Consistency
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We examine the crucial role of attendance in achieving fitness success and maintaining business sustainability, demonstrating how member attendance is directly linked to retention rates and health outcomes.
• Gym members typically see their trainers more frequently than any other professional service provider
• Analysis showing 39 of 40 cancelled memberships were attending less than twice weekly
• Reducing churn from 8% to 5% dramatically improves business sustainability
• Minimum effective exercise dose is 150-180 minutes weekly (three 60-minute sessions)
• Long-term client relationships require evolving goals and periodic introduction to fresh training approaches
• Integrated approach to rehabilitation combines physiotherapy expertise with strength training for better outcomes
• Relationship-building between practitioners and clients is often more important than technical expertise
• Attendance tracking provides critical insights for both business management and client outcomes
We encourage you to track your own attendance patterns and commit to at least three training sessions weekly to maximise both value and health outcomes.