エピソード

  • How Google Now Rewards Firsthand Experience Over Generic Content

    How Google Now Rewards Firsthand Experience Over Generic Content
    2026/06/05
    Episode 33 of The SEO Podcast with Fexingo unpacks Google's March 2026 'Experience' update, which now prioritizes content from creators with direct, firsthand experience over polished but generic articles. Lucas and Luna examine the case of a home-renovation site that lost 30% of its traffic overnight after Google started demoting content written by freelance writers who had never actually remodeled a kitchen. They break down how Google's algorithms assess experience signals — from author bios with real credentials to photo metadata and video testimonials — and what this means for SEO strategies in 2026. The episode also covers practical steps for brands to audit their content for authenticity, including how to leverage customer stories and behind-the-scenes footage. With Google increasingly favoring real-world authority over keyword density or backlink counts, this shift represents a fundamental change in how content creators and marketers should approach SEO. No clickbait, just a specific, actionable breakdown. #Google #SEO #ExperienceUpdate #ContentMarketing #SearchRanking #GoogleAlgorithm #FirsthandExperience #EEAT #ContentStrategy #OrganicTraffic #MarketingPodcast #DigitalMarketing #SEOTips #GoogleRankings #HomeRenovation #ContentAuthenticity #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • Why Google Now Uses Page Speed as a Mobile Ranking Factor

    Why Google Now Uses Page Speed as a Mobile Ranking Factor
    2026/06/05
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's latest mobile ranking update that makes page speed a direct ranking signal for mobile search results. With data showing that a one-second delay in load time can reduce conversions by 7%, they explore how real-world sites—like a mid-size e-commerce store selling artisanal coffee equipment—saw their organic traffic drop 22% overnight after the update rolled out in April 2026. Lucas explains the technical shift from desktop to mobile-first indexing and why Core Web Vitals metrics like Largest Contentful Paint (LCP) matter more than ever. Luna shares a case study of a publisher that recovered traffic by optimizing image delivery and server response times. They also discuss Google's new 'Speed Badge' in search results and how it affects click-through rates. Tune in for actionable tips on auditing your site's mobile performance and avoiding penalties in the age of speed-based rankings. #GooglePageSpeed #MobileRanking #CoreWebVitals #LCP #SEOUpdate #MobileFirstIndexing #SearchRankings #OrganicTraffic #SitePerformance #SpeedBadge #EcommerceSEO #PublisherSEO #GoogleAlgorithm #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast #SEOPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • Why Google Now Treats Internal Links as a Ranking Signal

    Why Google Now Treats Internal Links as a Ranking Signal
    2026/06/04
    In this episode of The SEO Podcast, Lucas and Luna dive into Google's recent shift in treating internal links as a direct ranking signal. They break down how the 'Pagerank 2.0' algorithm update now evaluates link quality, context, and placement more heavily. Using a case study of a mid-sized e-commerce site that saw a 30% traffic drop after ignoring link structure, they explain practical steps to optimize your site's internal linking for better organic rankings. Learn why anchor text relevance matters more than ever, how to prune low-value links, and why a hub-and-spoke model outperforms traditional silos. Also covered: the role of link decay, the diminishing value of footer links, and how Google's link graph now intersects with Core Web Vitals. #SEO #GoogleRankings #InternalLinks #LinkBuilding #SearchEngineOptimization #Pagerank #AlgorithmUpdate #Marketing #DigitalMarketing #ContentStrategy #SEOTips #OrganicTraffic #GoogleAcrobat #LinkGraph #AnchorText #HubAndSpoke #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How Google Now Uses Entity Salience for Rankings

    How Google Now Uses Entity Salience for Rankings
    2026/06/04
    In this episode of the SEO Podcast, Lucas and Luna dive into Google's entity salience algorithm, which evaluates how prominent an entity (person, place, brand, or thing) is within a page's content relative to the overall topic. They explore why a single article about 'best coffee shops in Tokyo' might rank for 'Shibuya Coffee' even without the exact phrase, thanks to entity-based signals. Lucas breaks down a concrete example: how Wikipedia's page on 'Barack Obama' ranks for queries like '44th president' based on entity salience, not keyword density. They discuss how SEOs can optimize for salience by structuring content around core entities, using schema markup like 'sameAs' and 'mentions', and building topical authority through internal linking. Luna challenges whether this shifts SEO away from traditional on-page tactics, and Lucas explains why Google's shift toward entities favors authoritative brands with clear entity associations. The episode includes the required donation segment, where hosts lightly suggest listener support via buy me a coffee dot com slash fexingo. #EntitySalience #GoogleRanking #SEO2026 #SemanticSearch #EntityBasedSEO #KnowledgeGraph #GoogleAlgorithm #ContentOptimization #SchemaMarkup #TopicalAuthority #OrganicTraffic #SearchEngineOptimization #Marketing #FexingoBusiness #BusinessPodcast #SEOPodcast #MarketingPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Google Now Crawls JavaScript Rendered Content First

    How Google Now Crawls JavaScript Rendered Content First
    2026/06/03
    In this episode of The SEO Podcast with Fexingo, Lucas and Luna dive into a major 2026 Google update: the search engine now prioritizes the JavaScript-rendered version of web pages over raw HTML for crawling and indexing. They explore the implications for SEOs, developers, and content marketers, using the example of a real estate site that lost 80% of its organic traffic overnight after failing to adapt. The hosts break down how Google's rendering budget works, what 'server-side rendering' actually means in practice, and why client-side frameworks like React and Angular now require a hybrid approach. Lucas explains that Google's crawler now runs a full Chromium instance for every URL it deems important, and Luna shares a case study of a SaaS company that recovered its rankings by switching to incremental static regeneration. If you're managing a JavaScript-heavy site, this episode offers a clear, actionable framework for staying indexed. Plus, a sincere moment about listener support keeping the show ad-free. #Google #JavaScriptSEO #Rendering #Crawling #Indexing #ServerSideRendering #React #Angular #SEO #SearchEngineOptimization #OrganicTraffic #GoogleUpdate #WebDevelopment #Marketing #FexingoBusiness #BusinessPodcast #SEOStrategy #CoreWebVitals Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Google Is Now Ranking Social Media Profiles in Search Results

    Why Google Is Now Ranking Social Media Profiles in Search Results
    2026/06/02
    In this episode of The SEO Podcast, Lucas and Luna explore why Google has started ranking social media profiles — especially from LinkedIn, X, and YouTube — directly in organic search results alongside traditional web pages. They discuss the June 2026 update that quietly expanded social profile indexing, what it means for SEO strategies focused on domain authority alone, and how a single LinkedIn post from a marketing VP at HubSpot outranked a major industry publication for a competitive keyword. Lucas breaks down the technical signals Google uses to surface social profiles, including verified authorship, engagement velocity, and cross-platform entity recognition. Luna questions whether this shift favors established personal brands over smaller sites. They also offer practical steps for optimizing social profiles for search visibility — from consistent naming to link placement. If you're wondering how to protect your site's traffic from social media competition or how to leverage your own profiles for rankings, this episode has the answers. #SEO #SearchEngineOptimization #GoogleRankings #SocialMediaSEO #LinkedInSEO #GoogleUpdate #EntityBasedSEO #PersonalBranding #OrganicTraffic #DigitalMarketing #AuthorRank #ProfileOptimization #HubSpot #Marketing #FexingoBusiness #BusinessPodcast #TheSEOPodcast #ContentStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Google Is Now Rewarding FAQ Pages Over Blog Posts

    Google Is Now Rewarding FAQ Pages Over Blog Posts
    2026/06/02
    In this episode of The SEO Podcast, Lucas and Luna explore how Google's latest algorithm update is shifting search rankings toward FAQ-style content. They analyze the case of a mid-sized SaaS company that saw a 40 percent increase in organic traffic after restructuring its help articles into structured question-and-answer pages. The hosts break down the technical signals Google uses to reward FAQ markup, how featured snippet placement has changed in 2026, and why plain blog posts are losing visibility. They also discuss the risks of over-optimizing and how to balance depth with direct answers. If you're managing content strategy, this episode gives you a concrete framework for adapting to the new landscape. #GoogleAlgorithmUpdate #FAQPages #SEOStrategy #OrganicTraffic #FeaturedSnippets #ContentOptimization #StructuredData #SearchRankings #WebmasterGuidelines #SaaSContent #MarketingPodcast #BusinessPodcast #FexingoBusiness #SEOTips #GoogleSEO #ContentMarketing #SearchEngineOptimization #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • What Google Learned From the 2020 Search Quality Disaster

    What Google Learned From the 2020 Search Quality Disaster
    2026/06/01
    In February 2020, a Google search for 'coronavirus' returned a page from a site called Zero Hedge that had previously published conspiracy theories. The incident forced Google to overhaul how its ranking systems handle breaking news and authoritative sources. In this episode of The SEO Podcast with Fexingo, Lucas and Luna examine what went wrong, how Google responded (including the creation of the COVID-19 information panel and changes to the 'reasonable surfer' model), and what those changes mean for SEOs today. They discuss the role of human raters, the introduction of 'sensitive topics' classifiers, and why Google now treats the first hour of a breaking story as a separate ranking problem. The hosts explain how the 2020 misstep directly shaped the company's approach to AI-generated content and real-time fact-checking in 2026. This episode offers a concrete lesson: Google will penalize speed over accuracy when lives are at stake, and SEOs who optimize for timeliness without source authority risk losing rankings in future crises. #Google #SearchQuality #ZeroHedge #Coronavirus #BreakingNews #EEAT #GoogleRaters #SearchRanking #ContentAuthority #SEOHistory #FactChecking #AIContent #GoogleUpdate #OrganicTraffic #Marketing #SearchEngineOptimization #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    12 分