エピソード

  • How Google Uses Brand Searches for Rankings in 2026

    How Google Uses Brand Searches for Rankings in 2026
    2026/07/21
    In episode 127 of the SEO Podcast with Fexingo, Lucas and Luna unpack the growing role of brand search volume as a direct ranking signal. Using the example of a mid-market DTC brand that saw a 40% traffic drop after a brand-awareness campaign ended, they explain how Google's systems interpret branded queries as proxies for entity authority. The episode covers the difference between exact-match brand searches and navigational queries, how Google's BrandRank algorithm (not the official name) weights this signal differently for local vs. e-commerce vs. B2B sites, and what SEOs can actually do to influence brand search volume. No fluff, no guesswork — just the mechanics of one of SEO's least discussed ranking factors. #GoogleBrandSearches #BrandSearchRankingSignal #GoogleRankings2026 #SEOEntityAuthority #BrandRankAlgorithm #NavigationalQueries #DTCDTCBrandCaseStudy #GoogleNLP #BrandAwarenessSEO #SearchRankingFactors #EntitySalienceInSearch #BrandedSearchVolume #LocalSEO #ECommerceSEO #B2BSEO #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    13 分
  • How Google Uses Link Quality Not Quantity for Rankings in 2026

    How Google Uses Link Quality Not Quantity for Rankings in 2026
    2026/07/21
    Google's link evaluation has moved away from raw backlink counts toward nuanced link quality metrics. In this episode, Lucas and Luna break down what 'link quality' actually means in 2026 — including the shift from PageRank to link entropy, how Google now weighs source relevance, and why a single link from a high-authority niche site can outperform hundreds of low-quality directory links. They walk through a concrete example: a mid-sized SaaS company that grew organic traffic 40 percent by pruning toxic backlinks and earning three targeted editorial links from industry publications. Lucas shares the specific metrics Google is rumored to track — link growth rate, topical consistency, and link decay. Luna pushes back on the idea that link building is dead, and they land on a practical take: the SEOs who still obsess over quantity are the ones losing ground. Essential listening for anyone managing a site's backlink profile in the current search landscape. #Google #SEORankings #Backlinks #LinkQuality #PageRank #LinkBuilding #OrganicTraffic #LinkAudit #NicheAuthority #TopicalRelevance #LinkDecay #ToxicBacklinks #Marketing #Business #FexingoBusiness #BusinessPodcast #SEOPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    8 分
  • How Google Uses Shopping Graph for Rankings in 2026

    How Google Uses Shopping Graph for Rankings in 2026
    2026/07/20
    In episode 125 of The SEO Podcast, Lucas and Luna dive into Google Shopping Graph — the underlying data layer that now powers product rankings across both organic and paid surfaces. Lucas explains how Shopping Graph combines structured product data, merchant center feeds, user reviews, and pricing signals into a unified graph that feeds into Google's ranking systems. They discuss why this matters for e-commerce SEOs, how it changes the way Google understands product availability and price competitiveness, and what retailers should do differently when submitting product data in mid-2026. Luna brings in a case study of a mid-size outdoor gear retailer that saw a 35% boost in organic product traffic after optimizing for Shopping Graph signals. The episode closes with a forward look at how Shopping Graph might connect with generative search overlays. #GoogleShoppingGraph #ProductRankings #EcommerceSEO #StructuredData #MerchantCenter #GoogleRankings #OrganicTraffic #ProductDataFeeds #PriceCompetitiveness #ReviewSignals #AvailabilityData #SEO2026 #GoogleUpdates #RetailSEO #ProductStructuredData #ShoppingSignals #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    8 分
  • How Google Uses Intent Signals for Search Rankings in 2026

    How Google Uses Intent Signals for Search Rankings in 2026
    2026/07/19
    In this episode of The SEO Podcast with Fexingo, Lucas and Luna dive into how Google leverages user intent signals — search behavior, session context, and engagement metrics — to refine search rankings in 2026. They explore the shift from keyword matching to understanding what users actually mean, using real examples like long-tail queries vs. ambiguous search terms. Lucas breaks down how Google analyzes click-through rates, dwell time, and query reformulation to fine-tune results, and discusses the implications for SEO strategies. The hosts debate whether optimizing for intent rather than specific keywords is harder or easier for marketers. They also touch on how Google handles conflicting intents for broad terms like 'apple' or 'jaguar'. This episode offers actionable insights for SEOs looking to align content with searcher intent in the current search landscape. #GoogleIntentSignals #SearchRankings2026 #SEOPodcast #FexingoBusiness #BusinessPodcast #MarketingPodcast #SearchEngineOptimization #UserIntent #GoogleRankings #SemanticSearch #ClickThroughRate #DwellTime #QueryReformulation #IntentBasedSEO #ContentStrategy #SEOTips #GoogleAlgorithm #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    12 分
  • How Google Uses Natural Language Processing for Search Rankings in 2026

    How Google Uses Natural Language Processing for Search Rankings in 2026
    2026/07/19
    In this episode of The SEO Podcast, Lucas and Luna explore how Google's Natural Language Processing (NLP) models, like BERT and MUM, influence search rankings in 2026. They break down the shift from keyword matching to understanding intent, using concrete examples like how a query for 'best budget laptop for video editing under $800' triggers entity recognition and semantic matching. Lucas explains the role of transformer models and how optimizing for topical depth rather than exact phrases can improve rankings. Luna shares a case study of a tech blog that saw a 40% boost in organic traffic after restructuring content around NLP-friendly subtopics. They also discuss the importance of clear writing and structured data for helping Google's NLP parse meaning. The episode avoids hype, focusing on practical takeaways for SEOs adapting to language-based search. #GoogleNLP #NaturalLanguageProcessing #BERT #MUM #SemanticSearch #SearchRankings #SEO2026 #EntityRecognition #TransformerModels #TopicalDepth #StructuredData #ContentOptimization #OrganicTraffic #TechBlogCaseStudy #Marketing #SearchEngineOptimization #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    7 分
  • How Google Uses Page Experience Signals for Rankings in 2026

    How Google Uses Page Experience Signals for Rankings in 2026
    2026/07/18
    Episode 122 of The SEO Podcast dives into how Google's page experience signals actually work in 2026. Lucas and Luna break down the three core metrics — LCP, INP, and CLS — and explain what SEOs need to know about the shift from Core Web Vitals to a more holistic page experience score. They discuss real-world examples from sites that lost and regained rankings after the Q2 2026 algorithm refresh, including a mid-sized e-commerce retailer who saw a 22% organic traffic drop and recovered. This episode is packed with actionable insights for anyone optimizing for Google rankings today. #PageExperience #CoreWebVitals #GoogleRankings #SEO #LCP #INP #CLS #AlgorithmUpdate #OrganicTraffic #SearchEngineOptimization #WebPerformance #UserExperience #Google #2026Refresh #FexingoBusiness #BusinessPodcast #Marketing #SEOPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    11 分
  • How Google Uses Passage Indexing for Search Rankings

    How Google Uses Passage Indexing for Search Rankings
    2026/07/18
    In this episode, Lucas and Luna dive into Google's passage indexing technology and how it impacts SEO rankings in 2026. They explain how Google now ranks individual passages from a page rather than just the entire URL, using a specific example of a recipe site that lost traffic because its key passage was buried. The hosts discuss passage-level relevance scoring, how this shifts content strategy toward granular authority, and what SEOs should do to optimize for passage indexing. They also cover the role of clear subheadings, structured data, and topical clusters in helping passages rank independently. A must-hear for any content marketer looking to adapt to Google's more precise ranking methods. #PassageIndexing #GoogleRanking #SEO #SearchRankings #ContentOptimization #SemanticSearch #GoogleSEO #OrganicTraffic #ContentStrategy #RankingFactors #GoogleUpdates #DigitalMarketing #WebSearch #SearchEngine #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    7 分
  • Google Core Update Recovery Strategies for SEO in 2026

    Google Core Update Recovery Strategies for SEO in 2026
    2026/07/17
    In this episode of The SEO Podcast, Lucas and Luna dive into practical recovery strategies for sites hit by the July 2026 Google core update. They analyze a real case study of a mid-sized e-commerce site that lost 40% of organic traffic but rebounded in 8 weeks by focusing on content pruning, E-E-A-T signals, and technical fixes. Lucas explains why most recovery advice is outdated and shares specific tactics like consolidating thin pages, improving author bylines, and fixing crawl waste. Luna questions whether link building still matters post-update. The conversation is grounded in data from Search Console and third-party tools, not speculation. If you're dealing with a traffic drop or just want to future-proof your site, this episode offers actionable steps you can implement today. No fluff, no generic tips — just a focused plan for recovery based on what actually worked in the 2026 landscape. #GoogleCoreUpdate #SEO2026 #SearchEngineOptimization #OrganicTraffic #ContentPruning #EEAT #SearchRankings #GoogleAlgorithm #TechnicalSEO #LinkBuilding #CaseStudy #Marketing #DigitalMarketing #FexingoBusiness #BusinessPodcast #SEORecovery #CrawlBudget #AuthorExpertise Keep every episode free: buymeacoffee.com/fexingo
    続きを読む 一部表示
    9 分