『The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic』のカバーアート

The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic

The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic

著者： Fexingo
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Lucas and Luna examine the mechanics of search engine optimization as a discipline of technical precision and strategic content. Each episode dissects one specific Google ranking factor — from Core Web Vitals and E-E-A-T signals to backlink profiles and topical authority — using real-world examples like how a mid-market retailer recovered traffic after a core update or why a B2B SaaS company's structured data overhaul lifted click-through rates. They avoid vague advice, instead tracing the cause-and-effect chain between a site change and its SERP performance, citing concrete metrics from public case studies and Google documentation. Lucas challenges Luna's assumptions about link-building tactics; Luna pushes back on Lucas's faith in algorithm-chasing. The show serves SEO practitioners who want to understand why ranking shifts happen, not just what to do next. It also appeals to marketing managers and business owners who need to evaluate whether their current SEO strategy is built on durable principles or short-term gambits. Listeners walk away with a clearer framework for diagnosing their own site's performance and a sharper sense of which SEO debates are worth having. What happens when Google's ranking logic clashes with user intent — and whose job is it to reconcile the two? #SEO #SearchEngineOptimization #GoogleRankings #OrganicTraffic #CoreWebVitals #EEAT #Backlinks #TechnicalSEO #ContentStrategy #SEOPodcast #MarketingPodcast #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast #Business #LucasAndLuna #SEOtips Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Google Uses Brand Searches for Rankings in 2026

    How Google Uses Brand Searches for Rankings in 2026
    2026/07/21
    In episode 127 of the SEO Podcast with Fexingo, Lucas and Luna unpack the growing role of brand search volume as a direct ranking signal. Using the example of a mid-market DTC brand that saw a 40% traffic drop after a brand-awareness campaign ended, they explain how Google's systems interpret branded queries as proxies for entity authority. The episode covers the difference between exact-match brand searches and navigational queries, how Google's BrandRank algorithm (not the official name) weights this signal differently for local vs. e-commerce vs. B2B sites, and what SEOs can actually do to influence brand search volume. No fluff, no guesswork — just the mechanics of one of SEO's least discussed ranking factors. #GoogleBrandSearches #BrandSearchRankingSignal #GoogleRankings2026 #SEOEntityAuthority #BrandRankAlgorithm #NavigationalQueries #DTCDTCBrandCaseStudy #GoogleNLP #BrandAwarenessSEO #SearchRankingFactors #EntitySalienceInSearch #BrandedSearchVolume #LocalSEO #ECommerceSEO #B2BSEO #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    13 分
  • How Google Uses Link Quality Not Quantity for Rankings in 2026

    How Google Uses Link Quality Not Quantity for Rankings in 2026
    2026/07/21
    Google's link evaluation has moved away from raw backlink counts toward nuanced link quality metrics. In this episode, Lucas and Luna break down what 'link quality' actually means in 2026 — including the shift from PageRank to link entropy, how Google now weighs source relevance, and why a single link from a high-authority niche site can outperform hundreds of low-quality directory links. They walk through a concrete example: a mid-sized SaaS company that grew organic traffic 40 percent by pruning toxic backlinks and earning three targeted editorial links from industry publications. Lucas shares the specific metrics Google is rumored to track — link growth rate, topical consistency, and link decay. Luna pushes back on the idea that link building is dead, and they land on a practical take: the SEOs who still obsess over quantity are the ones losing ground. Essential listening for anyone managing a site's backlink profile in the current search landscape. #Google #SEORankings #Backlinks #LinkQuality #PageRank #LinkBuilding #OrganicTraffic #LinkAudit #NicheAuthority #TopicalRelevance #LinkDecay #ToxicBacklinks #Marketing #Business #FexingoBusiness #BusinessPodcast #SEOPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How Google Uses Shopping Graph for Rankings in 2026

    How Google Uses Shopping Graph for Rankings in 2026
    2026/07/20
    In episode 125 of The SEO Podcast, Lucas and Luna dive into Google Shopping Graph — the underlying data layer that now powers product rankings across both organic and paid surfaces. Lucas explains how Shopping Graph combines structured product data, merchant center feeds, user reviews, and pricing signals into a unified graph that feeds into Google's ranking systems. They discuss why this matters for e-commerce SEOs, how it changes the way Google understands product availability and price competitiveness, and what retailers should do differently when submitting product data in mid-2026. Luna brings in a case study of a mid-size outdoor gear retailer that saw a 35% boost in organic product traffic after optimizing for Shopping Graph signals. The episode closes with a forward look at how Shopping Graph might connect with generative search overlays. #GoogleShoppingGraph #ProductRankings #EcommerceSEO #StructuredData #MerchantCenter #GoogleRankings #OrganicTraffic #ProductDataFeeds #PriceCompetitiveness #ReviewSignals #AvailabilityData #SEO2026 #GoogleUpdates #RetailSEO #ProductStructuredData #ShoppingSignals #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 分
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