This episode delves into the complexities of Account-Based Marketing (ABM), discussing its true nature as an organizational strategy rather than just a marketing campaign. Kristina Jaramillo, President at Personal ABM explores the common pitfalls companies face in implementing ABM, emphasizing the need for alignment between marketing, sales, and customer success teams.

This episode dives deep into what it really takes to move beyond MQLs and build a scalable, account-based revenue engine. We’ explore the biggest challenges, key learnings, and practical strategies to align teams, improve data quality, and maximize efficiency.

Our guest is Joel Jacob. Joel is the Director of Marketing Operations at Reltio. Throughout his career he has helped companies realize value and efficiencies by implementing different marketing & ABM platforms to promote strategic pipeline growth through streamlined operations and data-driven decision-making.

In this episode of the Revenue Lounge podcast, host Randy Likas and guest Julie Kaplan discuss effective strategies for pipeline growth in a challenging economic environment. They explore the importance of optimizing existing marketing efforts, aligning sales and marketing goals, and focusing on customer retention.