The Revenue Architects Podcast is the showfor revenue leaders, RevOps professionals, and go-to-market teams navigatingthe evolving landscape of sales operations and revenue management. Each episodefeatures practitioners who have built systems, led transformations, and solvedreal-world revenue challenges at scale.

In this episode of Revenue Architects,Steve and Jayant sit down with Evan Matza, Senior Director of RevenueOperations at Flock Safety, to discuss how Revenue Leaders can build anAI-ready revenue organization without losing sight of the fundamentals. Drawingon three decades of experience in sales, RevOps, and leading large-scaletechnology transformations, Evan shares practical insights on modernizingrevenue operations while keeping people, process, and business discipline atthe center.

Revenue Architect is the podcast for revenue leaders navigating the evolving landscape of sales, RevOps, and revenue management. Each episode dives into practical strategies, proven frameworks, and real stories from operators who are building and scaling modern revenue engines.

In this episode of Revenue Architects, we sit down with Arriel Balogun, RevOps Career Coach and Consultant at Infinitely Elevated, to explore how modern Revenue Operations is evolving from a reactive support function into a proactive driver of predictable revenue. Arriel shares practical insights on forecasting, crossfunctional collaboration, AI adoption, and building operational systems that help businesses scale with confidence.

What you'll learn:

• Why forecasting is fundamentally a people and behavior problem—not just a data problem.

• How proactive RevOps helps prevent revenue issues before they impact the business.

• Practical ways to improve collaboration across Sales, Customer Success, Finance, and RevOps.

• Where AI fits into Revenue Operations—and why strong processes must come before automation.

• How to build governance, accountability, and decision frameworks that support predictable growth.

• Career advice for RevOps professionals looking to become strategic business leaders.

Revenue Architect is the podcast for revenue leaders navigating the evolving landscape of sales, RevOps, and revenue management. Each episode dives into practical strategies, proven frameworks, and real stories from operators who are building and scaling modern revenue engines.

In this episode of Revenue Architects, we sit down with Lisa Bonanno, a revenue marketing leader with over 20 years of experience helping B2B SaaS companies transform marketing from a lead generation function into a true revenue driver.

Lisa shares practical insights on aligning marketing, sales, RevOps, and customer success to build predictable, sustainable growth across the entire customer lifecycle.

What you'll learn:

• How revenue marketing differs from traditional demand generation.

• Why marketing should own pipeline, bookings, and customer growth—not just MQLs.

• How to build stronger alignment between Marketing, Sales, and RevOps.

• Why lead quality matters more than lead volume—and how AI can improve both.

• How to adapt your go-to-market strategy for buying committees and account-based marketing (ABM). • The role of customer marketing in retention, expansion, and advocacy.

• Why brand awareness is a long-term revenue investment, not just a marketing expense.

• How high-performing revenue teams use experimentation, collaboration, and data to drive predictable growth.