『The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers』のカバーアート

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

著者： Fexingo
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Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between personalization and privacy. Together they examine why some loyalty programs feel like a chore while others become a habit, and how the best retention teams use behavioral data without crossing the creepy line. This is not a show about hacks or viral growth; it is a show about the slow, deliberate work of earning a second purchase, a third, and a tenth. If you run an ecommerce brand, a subscription service, or a retail operation with a CRM dashboard, you will recognize every problem they debate. What does it actually take to make a customer come back — not because of a sale, but because the experience is better than the alternative? #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #CustomerLoyalty #RepeatCustomers #CLV #CohortAnalysis #EcommerceMarketing #CustomerRetention #MarketingStrategy #DirectMarketing #CRM #Personalization #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
エピソード
  • How Behavioral Nudges Fix Retention

    How Behavioral Nudges Fix Retention
    2026/09/10
    Most retention strategies rely on heavy discounts or complex point systems, but the real magic often happens in the quiet moments of decision. In this episode, we look at how a mid-sized travel platform increased repeat bookings by twenty percent simply by changing the wording of their post-trip survey and adding a single nudge to their rebooking flow. Lucas and Luna break down the psychology of default options, the power of loss aversion in loyalty communications, and why making the next purchase feel effortless matters more than offering a coupon. We also explore how small interface tweaks can dramatically reduce friction without breaking your margin targets. #BehavioralEconomics #RetentionMarketing #CustomerLoyalty #NudgeTheory #ConversionOptimization #UXDesign #EmailStrategy #SMSMarketing #ConsumerPsychology #DigitalMarketing #FexingoBusiness #BusinessPodcast #GrowthHacking #CustomerExperience #TechTrends #MarketingTips #SaaS #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How Invisible Rewards Drive Repeat Purchases

    How Invisible Rewards Drive Repeat Purchases
    2026/09/09
    We explore how brands are shifting from visible point systems to behavioral nudges that reward consistency without cluttering the inbox. Using a specific case study of a premium apparel retailer, we break down why silent loyalty tiers outperform traditional gamification for high-value customers. The conversation focuses on the psychology of automatic recognition and how removing friction from the rewards process increases lifetime value. We also discuss the data infrastructure required to track these subtle interactions and why many marketing teams fail to implement them effectively. #FexingoBusiness #BusinessPodcast #RetentionMarketing #CustomerLoyalty #BehavioralNudges #SilentRewards #LifetimeValue #EmailMarketing #SMSMarketing #ConsumerPsychology #DataInfrastructure #FrictionlessExperience #PremiumApparel #MarketingStrategy #CustomerRetention #GrowthHacking #EcommerceTips #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How to Fix the Loyalty Point Trap

    How to Fix the Loyalty Point Trap
    2026/09/08
    Most loyalty programs fail because they reward frequency, not value. We break down how a major retailer shifted from points-per-dollar to tiered benefits based on customer lifetime value. Lucas and Luna explore why gamification often backfires and how to design retention mechanics that actually increase average order size without devaluing your brand. #CustomerRetention #LoyaltyPrograms #MarketingStrategy #EcommerceGrowth #CustomerLifetimeValue #RetailMarketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #ConsumerBehavior #BrandLoyalty #SubscriptionModels #MarketingTips #RevenueGrowth #CustomerExperience #DataDrivenMarketing #SalesOptimization #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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