Want to become more likeable — not just socially, but in a way that opens doors, wins hearts, and drives results? In this episode of Influencing Magically, Dr. David Shephard and Pete Burnett break down the psychology of Liking, one of Cialdini’s core principles of influence. You’ll discover how simple behaviours like mirroring, giving compliments, and creating nostalgic associations can build instant rapport and deepen trust — backed by both science and NLP.

00:00 – 01:17 | What is “Liking” and how does it influence others?

01:18 – 03:46 | The power of rapport: car sales, similarity, and being likeable

03:47 – 06:24 | Small touches, verbal mirroring, and the science of tipping

06:25 – 08:48 | Nostalgia, celebrity association, and legendary ad campaigns

08:49 – 11:45 | Product placement, brand influence, and subconscious triggers

11:46 – 13:54 | Dopamine, emotional chemistry, and how memories drive loyalty

13:55 – 15:07 | Next up: Authority – becoming the go-to expert in any room

This episode connects real-world psychology with everyday influence — from customer interactions to marketing strategy. Learn how to increase your likeability using NLP techniques, storytelling, and subtle behavioural science. Whether you’re growing a brand, closing a deal, or deepening relationships, these techniques help people genuinely connect with you — and stay connected.

Keywords: Liking, Cialdini principles, NLP rapport, influence and persuasion, subconscious triggers, likeability hacks, customer trust, dopamine marketing, nostalgia branding, brand association

Hashtags: #InfluencingMagically #TheResultShow #NLP #Liking #Persuasion #Cialdini #SalesPsychology #BrandTrust #EmotionalMarketing #NLPTraining

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In this episode of The Result Show, David and Pete explore the powerful principle of Social Proof — one of the most persuasive forces in human behavior. Why do people wait to act until others go first? How can businesses ethically harness that instinct to boost results? From psychological experiments to real-world stories (including lifts, laugh tracks, and the four-minute mile), this episode shows how to make Social Proof work for you.

Chapters:

00:00 – 02:03 | Why 95% of People Wait for Others

02:04 – 03:50 | Strange Proof: Canned Laughter and Phobia Fixes

03:51 – 08:28 | The Lift Experiment and Herd Mentality in Action

08:30 – 11:32 | Reviews, Testimonials, and How Social Proof Builds Trust

11:33 – 17:48 | Faking It, Dance Floors, and the Power of the Crowd

17:49 – 24:52 | Tipping Points, Meditating Crime Rates, and What to Do Now

Next Episode:

→ Episode 5: Liking – The Human Shortcut to Connection

📬 Got thoughts or questions? Leave a comment below or email us at podcast@theresultshow.com.

#influencingmagically #socialproof #theresultshow #nlp #cialdini #entrepreneurship #trustbuilding #mindset #testimonialmarketing

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What if the key to lasting change, deeper persuasion, and even identity shifts could be traced to just two words? In this episode of The Result Show, Dr. David Shephard and Pete Burnett reveal the principle of commitment and consistency. This isn’t just about influence in business or sales—it's how people come to define who they are. From toy shops and church sermons to cults and Tony Robbins, this is a deep dive into how tiny commitments lead to massive behavioural momentum.

Chapters:

00:00 - 00:27 | Introduction: Tony Robbins and the 700% technique

00:27 - 01:31 | Why this principle is more powerful than we realise

01:32 - 04:02 | The toy shop experiment: how manufacturers hack consistency

04:03 - 05:09 | Influence in shades of grey: from encouragement to manipulation

05:10 - 08:35 | Experiments: betting on horses, surveys, and emotional investment

08:36 - 10:14 | Why public commitment amplifies change (Robbins & religion)

10:15 - 17:09 | Smoking cessation and signed commitments: personal examples

17:10 - 19:10 | Dangerous territory: cult psychology and identity change

19:11 - 20:28 | Final thoughts and teaser for next episode: Social Proof

In This Episode:

- Discover how small decisions turn into deep identity commitments

- Learn how consistency can be used to help people change habits—or get manipulated

- See how Tony Robbins uses micro-commitments to drive massive change

- Understand how cults, war camps, and even childhood labels shape identity

- Get real-world applications: smoking cessation, surveys, goal setting

NLP persuasion, commitment and consistency, influencing magically, Tony Robbins techniques, Robert Cialdini, micro commitments, identity and change, smoking cessation NLP, consistency in psychology, public commitment power, The Result Show, NLP podcast, mindset shift, belief change, social influence, self development

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