PROMO CODE: PROMO1642 for 15% off

Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.

Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product that stands out for its quality and Canadian roots.

Poulain also opens up about his valuable experience on Dragons' Den, leveraging social media, and successfully navigating the complex landscape of distribution and financing. Tune in for a comprehensive discussion on innovation, perseverance, and the strategic moves that propelled 1642 to success. Don’t miss out on this inspiring entrepreneurial story!

1642 Website: https://en.1642.ca/

Bastien on Instagram: https://www.instagram.com/bastienpoulain/

1642 on Instagram: https://www.instagram.com/1642.ca/

1642 Facebook Group: https://www.facebook.com/groups/3113798508655433

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich.

In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.

Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can lead to significant conversions.

00:00 Welcome and Introduction

00:48 What is Copywriting?

01:35 The Importance of Understanding Your Audience

02:38 Evelina's Journey into Copywriting

05:12 Effective Copywriting Strategies

21:48 Using AI in Copywriting

30:39 Working with Evelina

32:41 Conclusion and Farewell

Evelina’s Website: http://www.evelinakreative.com/

Evelina on LinkedIn: https://www.linkedin.com/in/evelinakreative/

Email subject line swipe file: https://evelinakreative.ac-page.com/subject-line-swipe-file-for-fashionpreneurs

How to hire a copywriter guide: https://evelinakreative.ac-page.com/guide-to-hire-a-copywriter

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY

PROMO CODE: rectifiedpodcast

In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.

Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha.

Through resilience and determination, Lisa has navigated various challenges, including appearing on Dragons' Den and coping with economic uncertainties. She emphasizes the importance of creativity, effective use of social media, and community support in growing her business.

Leeza also introduces her new venture, Parched, a canned water product with added electrolytes from BC's fresh mountain water. Tune in to learn more about the growing popularity of fermented foods and the importance of good gut health.

00:00 Introduction and Guest Welcome

00:22 What is Happy Gut?

01:09 The Difference Between Water Kefir and Other Fermented Products

02:59 Lisa's Journey to Founding Happy Gut

05:01 Starting and Growing the Business

07:05 Challenges and Perseverance

08:59 Marketing and Social Media Strategies

14:43 Customer Engagement and Success Stories

24:08 Navigating Economic Challenges

27:20 New Ventures and Future Plans

29:09 Conclusion and Farewell

Happy Gut’s Website: https://happygutpro.com/

Happy Gut on Instagram: https://www.instagram.com/happygutpro

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/

⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

📚Books recommended by our guests ➡️https://www.amazon.ca/shop/rectifiedblog/list/1Q491CJF61R9V?ref_=cm_sw_r_cp_ud_aipsflist_aipsfrectifiedblog_0MRG6G3H9NW7D4S08RQY