⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner

In this episode of The Rectified Podcast, Sandy reconnects with Lorie Dishoyan — founder of Maison Branding Marketing Agency — for a deep, honest conversation about what’s actually working in marketing today.

Lorie walks us through her journey from PR to launching Maison Branding, and breaks down how social media has evolved from curated perfection to the era of authentic, organic content. We talk about why micro-influencers are winning, how AI is reshaping content creation, and what brands must focus on to grow in 2025 and beyond.

Whether you're a founder, marketer, or content creator, this episode is packed with actionable insights you can start using right away.

✨ In this episode, we cover:

• How Lorie transitioned from PR to building a successful marketing agency

• Why organic, real content is outperforming polished brand campaigns

• The rise of micro-influencers (and how to work with them effectively)

• How AI is changing marketing workflows and brand strategies

• What small & medium businesses should focus on to grow through content

• Practical tips for staying relevant in an oversaturated digital landscape

Maison Branding’s Website: https://origenseawater.com/Maison Branding on Instagram: https://www.instagram.com/biainilinyc/

Canada Luggage Depot: https://www.canadaluggagedepot.ca/Nanor: https://nanorcollection.ca/

Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/sandydedeian/⚡️Subscribe to our Substack and receive the podcast in your inbox ➡️ https://sandydedeian.substack.com/

Chapters:

00:00 Welcome to Rectified Podcast

00:31 Meet Lorie Dishoyan: Founder of Maison Branding

02:15 The Shift to Organic Content in Social Media

06:57 The Role of Micro-Influencers

08:34 Challenges and Misconceptions in Influencer Marketing

16:41 The Rise of AI in Marketing

18:45 AI's Impact on Visual Content

20:15 The Cost of Quality AI Content22:16 Rapid Fire Questions

23:38 Underrated Social Media Strategies

27:04 Going Viral: Risks and Rewards

30:15 Favorite Creator Brands