Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet.

Tune in to learn:

• How AI is changing keyword research
• How prompts can uncover long tail keyword opportunities for you
• What risk comes with the overuse of AI
• Why human judgment is still absolutely critical
• Cath's predictions on where AI-driven search is heading in the future.

Useful resources:

• AI SEO Workshop for beginners
• SEMrush
• Ahrefs

Head to episode notes

Freebies:

1. The Ultimate AI SEO Checklist

2. Free webinar: Increase your website traffic (and sales)

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.

In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it.

And don't worry, no technical degree is required.

So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations.

OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat.

So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.

If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook.

We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?

People get very confused about this.

So today Tony Cosentino and I are going to talk about data sources for LLMs.

Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding.

It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling.

So today, Tony Cosentino and I are going to cut through the jargon to explain what these terms actually mean and what they mean for your small business, and also why you should care.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior.

Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon.

Get ready to boost your SEO game in just a few minutes—because our aim is to help you succeed, one snippet at a time.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free online training: Increase your website traffic (and sales)

4. Free: The Ultimate SEO Checklist

5. Free SEO SOS Challenge

6. Free SEO Nibbles Course

7. Sign up for the Recipe for SEO Success Course

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership.

Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend.

Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves.

Tune in to learn:

• Why you should never buy a third-party theme

• Why Shopify is actually easier for SEO beginners

• Why you should always duplicate your main theme before making edits

• Why you should never let a website developer be the owner of your store

• Why it's unwise to buy your domain name from Shopify

• Kerri's tips for creating SEO-friendly content on your product pages

• Why you should steer clear of editing your robots.txt file

• What to do when you want to remove a product

• How to keep your discount codes safe

• Why you should never put your store on password-only access

Useful resources:

• VentraIP

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course