Evolving with the ever-changing search engines

With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs.

But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?

Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions and more.

Tune in to learn:

• Why we want to show up in AI search summaries

• How to become the kind of brand that AI search summaries recommend

• How far AI search has expanded since it began

• Where AI models like ChatGPT, Gemini, Claude, and Perplexity are sourcing their data from

• Why AI results love FAQ pages, How-To's, step-by-step guides and expert commentary

• Why proving your content is structured, practical, original, and socially validated to LLMs is important

• Backlinks - variety beats volume: Why it's better to have one link from 10 different sites over a hundred links from the same site.

• How Serpzilla can help strategically place content on sites that AI already tends to quote or source from

• How to get started with the three most important components for your AI SEO strategy

• Elizaveta's top advice for having a solid AI SEO strategy

Useful resources:

• Serpzilla

• LinkedIn

Head to episode notes

Workshops:

• AI SEO for Beginners
• AI SEO Prompt Writing and Optimisation

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate AI SEO Checklist

3. The Ultimate SEO Checklist

4. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course