Using keywords to showcase my creative business on Google

Getting SEO advice is one thing, but how much of it is really doable for the average business human?

In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business.

Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison.

We'll chat about how Bec got her start in SEO, the digital marketing highs and lows, and the challenges she's faced along the way.

Useful resources:

• Umina Beach Book Nook

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast.

Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics.

Often overlooked, this tool is a treasure trove for businesses, helping whip up insights into your website's performance, show you which keywords bring visitors to your door, and even help you spot those pesky errors that need a quick fix. So, grab your aprons and let's cook up some SEO magic that will elevate your business to new heights.

Tune in to learn:

• What the point of Google Search Console is

• Why you should set up your Google Search Console account

• How to find out if your site has been crawled and indexed

• What to do when you have 500 errors

• What data you can get out of Google Search Console about mobile usability

• What Core Web Vitals are

• How to keep track of your keywords with Google Search Console

• How to see what backlinks are driving traffic to you

• Sally’s top tips for getting the most out of Google Search Console

Useful resources:

• Google Search Console

• Lighthouse

• Keywords Everywhere

• Bing Webmaster Tools

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course

Building recognition for your brand and profile

Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Together, we'll explore practical strategies and insider tips that will empower you to craft these critical connections yourself.

Whether you're a seasoned SEO guru or taking your first steps into the land of Google, our insights will guide you to enhance your online authority and boost your search rankings. So, grab a cup of tea and prepare to transform your SEO strategy as we delve into the fascinating world of link acquisition.

Tune in to learn:

• Why link-building is so important

• How digital PR link-building differs from other nefarious link-building

• How small businesses can start building links locally and pitching for stories

• How to get value out of an unlinked mention online

• Different strategies for putting your expertise out there

• Why being featured or published can boost your trust factor

• What common mistakes to avoid when engaging with the media

Useful resources:

• HARO

• SourceBottle

• Qwoted

• PressPlugs

Head to episode notes

Freebies:

1. Free webinar: Increase your website traffic (and sales)

2. The Ultimate SEO Checklist

3. Free SEO Nibbles Course

Sign up for the Recipe for SEO Success Course