So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.

In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it.

And don't worry, no technical degree is required.

So grab a cuppa, open your JSON-LD, and let's teach the robots to love your website.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations.

OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat.

So we're gonna unpack what it means for AI SEO, how to make your catalogue 'agent ready', why structured data and entity clarity matter it more than ever, and the practical steps to get your product data, pricing and inventory ready for conversational discovery. Let's future proof your store for the age of agentic commerce.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.

If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook.

We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep their hands on the wheel.

Listen to all the AI SEO Snippet episodes

Useful links:

1. AI SEO: Workshop for Beginners

2. The WP Guy

3. Free: Ultimate AI SEO Checklist

4. Free online training: Increase your website traffic (and sales)

5. Free: The Ultimate SEO Checklist

6. Free SEO SOS Challenge

7. Free SEO Nibbles Course

8. Sign up for the Recipe for SEO Success Course