The Real Reason You're Underpricing Your Services — Purpose-Driven Progress with John Ray
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The Real Reason You're Underpricing Your Services — Purpose-Driven Progress with John Ray
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If you’re undercharging for your expertise, this episode is your wake-up call.
Pricing and business development strategist John Ray joins Jacob Hicks to unpack why so many service-based professionals — consultants, coaches, attorneys, accountants — undervalue their work. Learn how to overcome fear-based pricing mistakes, master value conversations, and confidently charge what you're worth.
In this episode:
Why pricing is the fastest way to improve (or destroy) your bottom line
How to shift your mindset around imposter syndrome and undercharging
Practical strategies for raising your prices based on client-perceived value
How generosity and client relationships drive long-term revenue growth
John also shares insights from his book, The Generosity Mindset, and explains how getting your pricing right can transform both your business and your life.
Connect with John:
📚 The Generosity Mindset
🌐 johnray.co
📱 LinkedIn - John Ray
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