📉 Is ROI always the right way to measure value? In this episode of Hard Refresh, co-hosts Karina Neff and Caden Hutchens sit down with Jon Hill — long-time CFO, Navy vet, and now CEO of Cobotiq, a robotics company — to debunk the common misconceptions around Return on Investment (ROI) and explore what really drives smart business decisions.

Whether you're buying equipment, implementing software, or diving into AI, Jon makes the case that ROI isn't one-size-fits-all—and that relying on it too heavily (or wrongly) might steer your organization off course.

In This Episode:🔹 Quick Control:• Shoutout to Zan Compute and last week's episode: The Smart Building Blind Spot• Teaser for the next episode: The Training Trap with Tony and Vince• Register now for the March 25 CLX Virtual Event on Artificial Intelligence

🔹 Clear Cache:• Why ROI can be misleading, especially when applied to technology and equipment• Alternative financial models: Net Present Value (NPV) and Internal Rate of Return (IRR)• The importance of strategy alignment and understanding your full P&L, not just labor• The role of clean, credible data in making high-value tech decisions• Using ROI in software and AI adoption—and when qualitative factors matter more than dollars

💡 Jon, Karina, and Caden also introduce the “Porcelain Thought” — a reflective final takeaway from each guest. This week? “Just do it” — start getting your data house in order and align it with strategy.

🎧 Subscribe & Follow Hard Refresh on Spotify, YouTube, and your favorite podcast platforms for more candid conversations, practical strategies, and behind-the-scenes stories from the tech side of the cleaning industry.

Connect with Jon: https://www.linkedin.com/in/jonbhill/

Connect with Karina: https://www.linkedin.com/in/karina-neff-01b0782a/

Connect with Caden: https://www.linkedin.com/in/caden-hutchens/