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The Pursuit of Luxury with Lilian Raji

The Pursuit of Luxury with Lilian Raji

著者: Lilian M Raji
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The Pursuit of Luxury decodes the seductive strategies behind the world's most coveted brands. This podcast dives deep into my Forbes column, where I explore the psychology, artistry, and billion-dollar marketing plays turning desire into obsession. Whether you're a marketing professional, luxury enthusiast, or simply fascinated by what makes people passionate about premium products, join me as we explore the brilliant minds and bold moves shaping the luxury landscape.Lilian M Raji マーケティング マーケティング・セールス 経済学
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  • Nuclear Wintour Ends At Vogue, Sort Of: Anna Wintour Reigns Supreme
    2025/07/01

    "Nuclear Wintour's Fake Retirement: The Toxic Truth Behind Fashion's Last Emperor"

    After 37 years of absolute power, Anna Wintour has "stepped down" as editor-in-chief of American Vogue. But here's the twist: she's not actually leaving. In this deep-dive from Lilian Raji's Forbes article, Nuclear Wintour Ends At Vogue, Sort Of: Anna Wintour Reigns Supreme, we dissect Wintour's carefully choreographed "departure" that maintains maximum control while feigning change.

    Drawing from exclusive insights from the PR industry's most secretive inner circle—including anonymous sources who've worked directly with "Nuclear Wintour"—the article reveals the toxic empire behind fashion's most powerful throne.

    From devastating workplace culture to questionable editorial decisions (remember that Syria first lady profile?), we explore how the woman who revolutionized fashion media became its biggest liability.

    As TikTok creators move trends faster than Vogue's editorial process and Gen Z rejects aspirational gatekeeping for authentic voices, Wintour's story becomes a cautionary tale for every C-suite executive clinging to outdated power structures.

    Join us as we unpack the marketing lessons hidden in fashion's most dramatic succession plan, examine why 80% of industry responses were AI-generated (and what that says about Wintour's legacy), and reveal what happens when iconic leaders refuse to evolve with their industries.

    Key Topics:

    • The toxic workplace culture at fashion's most prestigious magazine
    • How Wintour's "algorithm before algorithms" became obsolete
    • Why her semi-departure changes nothing
    • Essential succession planning lessons for modern executives


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    15 分
  • 2025 Media Relations Strategy From Muck Rack’s Journalism Study
    2025/06/30

    The Death of the Press Release (And What Actually Works in 2025)

    Based on the Forbes article "2025 Media Relations Strategy From Muck Rack's Journalism Study" by Lilian Raji

    Your PR strategy is probably broken. While brands celebrate their "direct-to-consumer" liberation from traditional media, the smartest players are quietly mastering a very different game.

    This episode dissects Muck Rack's latest journalism study revealing the brutal reality of modern media relations. 86% of journalists immediately delete irrelevant pitches, only 22% regularly respond to PR outreach, and yet 84% admit some of their best stories still come from those pitches.

    It's not that PR is dead—you're just doing it spectacularly wrong.

    Discover the shocking wake-up calls:

    • Why Elon Musk's "fire the PR team" strategy tanked Tesla's stock
    • How one executive's meltdown became a LinkedIn viral public shaming
    • Why 35% of journalists abandoned X entirely (and where they went instead)
    • The rise of independent journalism and why it's your secret weapon
    • Why 47% of journalists describe their work as "exhausting"—and how to actually help


    From the "editorial Hunger Games" of modern pitching to the platform migrations reshaping media engagement, this episode reveals why empathy and precision beat spray-and-pray tactics every time.

    Essential listening for CMOs, PR professionals, and anyone who still thinks a mass-blast press release will save their brand.

    Warning: You might discover your "media strategy" is actually media sabotage.

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    14 分
  • How The Beyoncé Strategy Is Redefining Media Relationships
    2025/06/30

    Why Beyoncé's Media Playbook is Breaking Fashion (And What Happens Next)

    Based on the Forbes article "How The Beyoncé Strategy Is Redefining Media Relationships" by Lilian Raji

    Remember when getting into Vogue meant you'd made it? Yeah, well, Beyoncé didn't get that memo. Neither did Oscar de la Renta's CEO, who basically told the fashion press "thanks, but no thanks" in favor of talking directly to customers.

    Welcome to the media revolution nobody saw coming: brands are ghosting traditional press faster than you can say "exclusive interview." But here's the plot twist—it's working.

    This episode dives into the seismic shift reshaping how luxury brands communicate. While everyone's busy playing TikTok CEO, the dirty secret is that one PR crisis can send them crawling back to the journalists they just snubbed.

    You'll discover:

    • Why a People magazine feature once sold $200K worth of merchandise—and now moves just 15 pieces
    • How celebrity stylists became the new Vogue editors (sorry, Anna Wintour)
    • The L'Oreal Singles Day disaster that proves why you still need traditional PR
    • Why Oscar de la Renta's CEO thinks fashion editors are irrelevant to his customers
    • The "360-degree storytelling" approach that's actually driving luxury sales


    But here's the kicker: while brands celebrate their "authentic" direct connections, they're one viral scandal away from desperately needing those "irrelevant" journalists to save their reputation.

    Essential listening for anyone in marketing, PR, luxury, or just fascinated by how power shifts in the digital age.

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    15 分

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